For the last few weeks, I've been playing around with a new social platform called Rodeo. It runs on the Base blockchain (which is an Ethereum Layer 2 chain), but you don't really need to be aware of this or understand how it works behind the scenes. If you've ever used Instagram, then you will already know how to use this platform. You can upload photos, scroll through photos, and heart photos.

But what's unique is that you can also "collect" photos. This requires a very small amount of Ether (0.0001 ETH), which works out to somewhere around ~$0.33 today. But there's also the option of just buying credits with your credit card and bypassing the need for an external crypto wallet. Whichever option you choose, you are minting an NFT to your wallet every time you "collect" a post. This is whether you are aware of it or not.

What this then does is send the creator reward money. Every time someone collects/mints a post, the creator of that post earns 0.00005 ETH (~$0.16 today). And already, there are users on the platform who have collected thousands of dollars in rewards as a result of their posts. It is also possible to earn referral rewards. If I collect a post and someone sees that I did it and then collects it, I earn a percentage. I can also send direct referral links (similar to how people on IG share posts via DM).

So despite looking a lot like Instagram, this is a fundamentally different platform under the hood. There is an embedded economy where artists and creators can get paid directly by collectors. At the same time, the platform itself collects a fee from interactions and transactions and so, in theory, there's no need for them to turn to advertising and selling our personal information.

There's also no reason that any user needs to remain wed to Rodeo. When you collect a post, an NFT is minted and it goes directly into your crypto wallet (assuming you've connected your external wallet). That crypto wallet is yours and you can do whatever you want with its contents, including selling the NFTs on some other marketplace or gifting them to a friend or family member for Christmas.

So other than the fact that the biggest audiences are on platforms like Instagram and X, I'd much rather share my photos on a platform like Rodeo, where I have full control. This is also why I switched my blogging platform from Wordpress to Paragraph and why I've started using Warpcast alongside X. It's the same idea. This has always been the promise of blockchains, but it's amazing to see it playing out with all of these new platforms.

I have no idea if Rodeo will ever surpass Instagram as the dominant photo sharing platform. But I have a high degree of conviction that our online lives will eventually migrate onchain. It's for this reason that I largely don't care about the daily fluctuations of ETH or BTC; I'm far more interested in the software that is getting built out on top of these chains. That is what will generate the demand for these cryptocurrencies long-term.

Every year, the Canadian Armed Forces deploy soldiers to Canada's Arctic for a series of activities that are broadly called Operation NANOOK. One of the main reasons for doing this is to show that Canada is present and active in the area. And this is becoming increasingly more important to our country for at least two reasons.

One, climate change is making the area more accessible and navigable. So there's growing interest in it as a global shipping route. And two, the waters, specifically the Northwest Passage, are contested. Canada claims them as internal waterways, but many other countries continue to argue that the passage is an international strait.

This should not surprise anyone.

So I am of the strong opinion that this is a critically important operation for Canada. In fact, it's very possible that we're not doing nearly enough. The North can feel pretty far away from Middle Island in Lake Erie (which is the southernmost point of our country). And that's because it is. But it should never be out of mind.

If you're interested in this topic, I would encourage you to take a look at this photo essay by Gavin John, published in the Globe and Mail. Gavin takes incredible photos and you can find more of his work here and here.

Cover photo by Gavin John

This weekend marks the opening of many of the resorts in Utah, and so I've got snowboarding on the mind right now. The social media algorithms have officially switched me over from cycling videos to ski and snowboard videos. I'm ready to go. The snowboard I have been using for the last few years is from a German company called KORUA. Their story is that the company grew out of a trip to Japan. A group of friends, who were all snowboard nerds in their 30's, fell in love with the snowboarding culture over there, specifically the focus on "deep powder boards", and so they decided to return to the Alps and create their own brand.

The result:

To date, this has been my favorite board. The shape of it fits my riding style and I love the absolute simplicity of it. None of their boards have any designs or graphics -- they're just different shapes (optimized for different kinds of riding) with an all white top and an all red bottom. I joke that it's the Christian Louboutin of snowboards. But it's not really. The KORUA brand is all about performance, the aesthetic beauty of being in the mountains, and the simple pleasure of turning a board on snow. If you've ever watched any of their videos or if you follow them on the socials, you'll know that they have a very unique aesthetic. Black and white. Super simple.

To this end, they've just released a new photo book called Ten Years of Turning. The book tells KORUA's brand story through the lens of Aaron Schwartz, who is their in-house photographer. He's been with them since the founding of the company in 2014. And even though I've only seen a few of the pages online, I follow Aaron and I already know that this is a book we're going to need to have hanging around at Parkview Mountain House. If you're into snow and beautiful things, you may want to check it out as well.