Jackson Hole has been on the top of my list of places to visit for a number of years now. And having just snowboarded it for the first time, I can honestly say that it lives up to the hype. It’s by far the most aggressive mountain I’ve ever had the pleasure of riding on. We also got lucky with 9” of fresh powder.

But in addition to some great riding, I also learned of something new today: the “powder clause”. And from what we’ve heard from the locals, lots of employers in the region offer it. What it means is that if there’s a fresh dumping of snow, you’re allowed to take the morning off work so that you can go ski “the pow.” I think this is brilliant.

If you’re from a big city (or you don’t ski), this may seem a bit absurd. But I think the “powder clause” underscores a growing trend happening in a lot of cities around the world. We’re seeing the rise of the consumer city. Historically, cities were all about agglomeration economies. But today, amenities matter. People choose first where they want to live and then look for a job (or start their own company).

Some places are blessed with natural amenities. But for the rest of us, we have to work at creating our own. That’s where city building comes into play.