British designer Paul Smith was recently interviewed by Monocle on Design about his recent collaboration with BMW and Mini. If you like Mini cars, you'll probably like the episode. But he also raises two interesting points about his business and about how he approaches design.
British designer Paul Smith was recently interviewed by Monocle on Design about his recent collaboration with BMW and Mini. If you like Mini cars, you'll probably like the episode. But he also raises two interesting points about his business and about how he approaches design.
The first is that his business is a balancing act. In the front, he wants it to be pioneering, flashy, and self-indulgent. But in the back, he keeps the lights on by selling lots of navy blue suits and polo shirts. Both are important, because if you stop pioneering then you stop being relevant.
The second point he makes is about how he approaches design. Paul Smith's London studio is famously cluttered. He likes to collect a lot of stuff. Some might call it hoarding. But for him, the space helps him think laterally and also remain "childlike." (Where we work apparently matters.)
Children, as we know, are honest, curious, and free in a way that adults aren't. They don't have the same reference points and that can be very empowering. Forget the way that things are currently done and challenge yourself: "What if?" I like that a lot.
To listen to the Monocle on Design episode, click here.
So it turns out that what may be missing from your city is just a bright candy pink wall.
I was walking along a stretch of Melrose Avenue today that didn’t seem to have all that much going on. But then I came across a bright pink building with a subtle Paul Smith emblem near the top corner. I like Paul Smith and so I decided to pop in.
But as I turned the corner, I was greeted by throngs of millennials all posing for photos along the building’s west face (read: lots of afternoon sun). Here’s a snap of what that looked like:
Once inside, I was quickly told that the pink wall is the most Instagrammed location in all of Los Angeles. I’m not sure that’s factually true, but I’m going to say it’s up there. A quick review of #pinkwall seems to suggest that.
What I find interesting is the simplicity of it all. It’s a pink wall. And people love it. If you believe that we are now living in an attention economy, then perhaps you ought to find or create your own version of a candy pink wall.
The first is that his business is a balancing act. In the front, he wants it to be pioneering, flashy, and self-indulgent. But in the back, he keeps the lights on by selling lots of navy blue suits and polo shirts. Both are important, because if you stop pioneering then you stop being relevant.
The second point he makes is about how he approaches design. Paul Smith's London studio is famously cluttered. He likes to collect a lot of stuff. Some might call it hoarding. But for him, the space helps him think laterally and also remain "childlike." (Where we work apparently matters.)
Children, as we know, are honest, curious, and free in a way that adults aren't. They don't have the same reference points and that can be very empowering. Forget the way that things are currently done and challenge yourself: "What if?" I like that a lot.
To listen to the Monocle on Design episode, click here.
So it turns out that what may be missing from your city is just a bright candy pink wall.
I was walking along a stretch of Melrose Avenue today that didn’t seem to have all that much going on. But then I came across a bright pink building with a subtle Paul Smith emblem near the top corner. I like Paul Smith and so I decided to pop in.
But as I turned the corner, I was greeted by throngs of millennials all posing for photos along the building’s west face (read: lots of afternoon sun). Here’s a snap of what that looked like:
Once inside, I was quickly told that the pink wall is the most Instagrammed location in all of Los Angeles. I’m not sure that’s factually true, but I’m going to say it’s up there. A quick review of #pinkwall seems to suggest that.
What I find interesting is the simplicity of it all. It’s a pink wall. And people love it. If you believe that we are now living in an attention economy, then perhaps you ought to find or create your own version of a candy pink wall.
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