Earlier this month, self-driving car company Waymo announced that it had raised $16 billion (largely from its parent company, Alphabet) at a $126 billion post-money valuation. This is a big number. And according to Bloomberg, the company's annualized revenue run rate is around $350 million, meaning its current valuation is sitting at 360x revenue.

Multiples can often be sky-high for new, huge-bet companies, but Om Malik recently offered an interesting take on the "physics of the problem."

As of the end of 2025, Waymo was operating approximately 2,500 vehicles across its cities, with San Francisco and Los Angeles currently responsible for about 68% of the company's rides. And these cars are already running 16 hours a day, with an estimated 18 minutes of average idle time between trips.

To get from 400,000 trips per week (where they are today) to 1 million trips per week (where they want to be by the end of 2026), Om estimates that the company will need to add at least another 3,500 vehicles to its fleet.

If I then ask Gemini to extrapolate this out such that its revenue increases enough to drop its multiple down to 30x revenue, the company needs a global fleet close to 25,000 vehicles. That's ~22,500 more than it has today, and at $175k per Jaguar, that's an additional $4 billion in vehicles.

I guess it has the money for that, but it'll be fascinating to see how easily the company is able to scale around the world. This year, the plan is to expand to 20 more cities (with a list that erroneously leaves out Toronto). If successful, this will have a profound impact on our cities. And the lofty valuation represents an expectation that it will be.

Cover photo by Josh Hild on Unsplash

Sometime last year, Instagram changed its bottom menu bar to the following:

Bookended by the home button and the user profile button are now video reels, DMs, and the explore page. The create a new post button, which was formerly here in the center, was moved up to the top of the screen in a far less conspicuous place. These changes felt weird at first, but they were, of course, based on real user data. What people do on Instagram these days is watch reels and then share them with their friends. The era of posting beautiful square photos with nice filter edits died a long time ago.

But even today's world of video reels and TikTok videos is in massive flux. AI is flooding the system, and it's impossible to know what is "real" anymore. The name of the game with social media used to be authenticity. This is how individuals gained distribution control from institutions and large brands; they were more real and authentic. But today, we are in a world where AI-generated content can be entirely indistinguishable from "real" or captured content.

I have felt this change myself. As someone who has been a hobby photographer since undergrad some 20+ years ago, I have noticed myself grabbing my Fujifilm camera a lot less over the last year. Instead, I've just been using my phone and spending more time playing around with AI. And, of course, it's not just me. I see my architect and real estate friends using AI to test concepts, create presentation renderings, and more. So, where does all of this leave a platform like Instagram that was designed around individuals creating and sharing their own content?

A few days ago, Adam Mosseri, the head of Instagram, published these twenty slides about how the company sees the world as we head into 2026. They're an interesting read because they mark a shift in messaging. Previously, the narrative was all about connecting the world and empowering creators. Now it's about labeling, mediating, and controlling this new world. In the words of Silicon Valley journalist and entrepreneur Om Malik, "deep down, Instagram is frightened."

But there is a path forward (excerpt also from Malik):

It starts by verifying who is behind an account, embedding provenance in media, and rewarding trust signals. Over time, Meta may tighten control and aim to be an identity broker for everyone. Instagrams want [sic] you to be prepared for this new era of tighter control over identity, authenticity, and content provenance.

One of the most important slides in Mosseri's post for me is this one here:

I've been arguing for years that crypto has an important role to play in a world filled with AI. When nobody knows what is "real" anymore, there's value in being able to say with finality that, hey, this thing over here is authentic and comes from this source. Social media (web2) showed us that people would rather tie something back to an individual instead of a large faceless brand. AI is disrupting this chain of provenance, but I think crypto will bring us back to it, somehow. Whether Instagram will be a part of it, of course, remains to be seen.

Cover photo by Jakob Owens on Unsplash

If you have an iPhone 15 Pro (and iOS 17.2), you can go into Settings -> Camera -> Formats and turn on a setting called "spatial video." It will then enable this (excerpt from Om Malik):

Spatial video is a mixed-reality video format that allows videos to record the depth and spatial information of the scene, and when you play it back, you get a more immersive, three-dimensional (3D) experience. The iPhone 15 Pro utilizes its main lens and the ultra-wide lens to capture the depth and spatial information of the videos. The spatial videos are captured at 1080p, 30 frames per second, and use the HEIC format.

What you can then do is watch your videos on something like an Apple Vision Pro. It's not going to be exactly perfect right now -- given that the Vision Pro display is over 8k and the above is 1080p -- but it will give you an indication of what's to come for photography, video, and many other use cases.

Some examples.

As a regular consumer, this might allow you to capture videos from a trip and then more fully relive the moments once you're at home. And as Om argues in his post, this will inevitably change photography/video. Because how we consume media, impacts how and what we capture.

If you're in the business of selling real estate to people, you can also imagine this set up having a profound impact on virtual tours. Because now you have something that's pretty damn close to reality, if not eventually indistinguishable. Why even go in person until you have to?

Of course, all of this will depend on whether Vision Pro actually sees widespread adoption. But if the technology is as good as everyone who has tested it seems to think, then surely there will be at least some initial users who find immediate value.

And if that is the case, it opens the door for the masses. To once again quote Om: "It is not hard to be excited about the possibilities."

Earlier this month, self-driving car company Waymo announced that it had raised $16 billion (largely from its parent company, Alphabet) at a $126 billion post-money valuation. This is a big number. And according to Bloomberg, the company's annualized revenue run rate is around $350 million, meaning its current valuation is sitting at 360x revenue.

Multiples can often be sky-high for new, huge-bet companies, but Om Malik recently offered an interesting take on the "physics of the problem."

As of the end of 2025, Waymo was operating approximately 2,500 vehicles across its cities, with San Francisco and Los Angeles currently responsible for about 68% of the company's rides. And these cars are already running 16 hours a day, with an estimated 18 minutes of average idle time between trips.

To get from 400,000 trips per week (where they are today) to 1 million trips per week (where they want to be by the end of 2026), Om estimates that the company will need to add at least another 3,500 vehicles to its fleet.

If I then ask Gemini to extrapolate this out such that its revenue increases enough to drop its multiple down to 30x revenue, the company needs a global fleet close to 25,000 vehicles. That's ~22,500 more than it has today, and at $175k per Jaguar, that's an additional $4 billion in vehicles.

I guess it has the money for that, but it'll be fascinating to see how easily the company is able to scale around the world. This year, the plan is to expand to 20 more cities (with a list that erroneously leaves out Toronto). If successful, this will have a profound impact on our cities. And the lofty valuation represents an expectation that it will be.

Cover photo by Josh Hild on Unsplash

Sometime last year, Instagram changed its bottom menu bar to the following:

Bookended by the home button and the user profile button are now video reels, DMs, and the explore page. The create a new post button, which was formerly here in the center, was moved up to the top of the screen in a far less conspicuous place. These changes felt weird at first, but they were, of course, based on real user data. What people do on Instagram these days is watch reels and then share them with their friends. The era of posting beautiful square photos with nice filter edits died a long time ago.

But even today's world of video reels and TikTok videos is in massive flux. AI is flooding the system, and it's impossible to know what is "real" anymore. The name of the game with social media used to be authenticity. This is how individuals gained distribution control from institutions and large brands; they were more real and authentic. But today, we are in a world where AI-generated content can be entirely indistinguishable from "real" or captured content.

I have felt this change myself. As someone who has been a hobby photographer since undergrad some 20+ years ago, I have noticed myself grabbing my Fujifilm camera a lot less over the last year. Instead, I've just been using my phone and spending more time playing around with AI. And, of course, it's not just me. I see my architect and real estate friends using AI to test concepts, create presentation renderings, and more. So, where does all of this leave a platform like Instagram that was designed around individuals creating and sharing their own content?

A few days ago, Adam Mosseri, the head of Instagram, published these twenty slides about how the company sees the world as we head into 2026. They're an interesting read because they mark a shift in messaging. Previously, the narrative was all about connecting the world and empowering creators. Now it's about labeling, mediating, and controlling this new world. In the words of Silicon Valley journalist and entrepreneur Om Malik, "deep down, Instagram is frightened."

But there is a path forward (excerpt also from Malik):

It starts by verifying who is behind an account, embedding provenance in media, and rewarding trust signals. Over time, Meta may tighten control and aim to be an identity broker for everyone. Instagrams want [sic] you to be prepared for this new era of tighter control over identity, authenticity, and content provenance.

One of the most important slides in Mosseri's post for me is this one here:

I've been arguing for years that crypto has an important role to play in a world filled with AI. When nobody knows what is "real" anymore, there's value in being able to say with finality that, hey, this thing over here is authentic and comes from this source. Social media (web2) showed us that people would rather tie something back to an individual instead of a large faceless brand. AI is disrupting this chain of provenance, but I think crypto will bring us back to it, somehow. Whether Instagram will be a part of it, of course, remains to be seen.

Cover photo by Jakob Owens on Unsplash

If you have an iPhone 15 Pro (and iOS 17.2), you can go into Settings -> Camera -> Formats and turn on a setting called "spatial video." It will then enable this (excerpt from Om Malik):

Spatial video is a mixed-reality video format that allows videos to record the depth and spatial information of the scene, and when you play it back, you get a more immersive, three-dimensional (3D) experience. The iPhone 15 Pro utilizes its main lens and the ultra-wide lens to capture the depth and spatial information of the videos. The spatial videos are captured at 1080p, 30 frames per second, and use the HEIC format.

What you can then do is watch your videos on something like an Apple Vision Pro. It's not going to be exactly perfect right now -- given that the Vision Pro display is over 8k and the above is 1080p -- but it will give you an indication of what's to come for photography, video, and many other use cases.

Some examples.

As a regular consumer, this might allow you to capture videos from a trip and then more fully relive the moments once you're at home. And as Om argues in his post, this will inevitably change photography/video. Because how we consume media, impacts how and what we capture.

If you're in the business of selling real estate to people, you can also imagine this set up having a profound impact on virtual tours. Because now you have something that's pretty damn close to reality, if not eventually indistinguishable. Why even go in person until you have to?

Of course, all of this will depend on whether Vision Pro actually sees widespread adoption. But if the technology is as good as everyone who has tested it seems to think, then surely there will be at least some initial users who find immediate value.

And if that is the case, it opens the door for the masses. To once again quote Om: "It is not hard to be excited about the possibilities."