For the last few weeks, I've been playing around with a new social platform called Rodeo. It runs on the Base blockchain (which is an Ethereum Layer 2 chain), but you don't really need to be aware of this or understand how it works behind the scenes. If you've ever used Instagram, then you will already know how to use this platform. You can upload photos, scroll through photos, and heart photos.
But what's unique is that you can also "collect" photos. This requires a very small amount of Ether (0.0001 ETH), which works out to somewhere around ~$0.33 today. But there's also the option of just buying credits with your credit card and bypassing the need for an external crypto wallet. Whichever option you choose, you are minting an NFT to your wallet every time you "collect" a post. This is whether you are aware of it or not.
What this then does is send the creator reward money. Every time someone collects/mints a post, the creator of that post earns 0.00005 ETH (~$0.16 today). And already, there are users on the platform who have collected thousands of dollars in rewards as a result of their posts. It is also possible to earn referral rewards. If I collect a post and someone sees that I did it and then collects it, I earn a percentage. I can also send direct referral links (similar to how people on IG share posts via DM).
So despite looking a lot like Instagram, this is a fundamentally different platform under the hood. There is an embedded economy where artists and creators can get paid directly by collectors. At the same time, the platform itself collects a fee from interactions and transactions and so, in theory, there's no need for them to turn to advertising and selling our personal information.
There's also no reason that any user needs to remain wed to Rodeo. When you collect a post, an NFT is minted and it goes directly into your crypto wallet (assuming you've connected your external wallet). That crypto wallet is yours and you can do whatever you want with its contents, including selling the NFTs on some other marketplace or gifting them to a friend or family member for Christmas.
So other than the fact that the biggest audiences are on platforms like Instagram and X, I'd much rather share my photos on a platform like Rodeo, where I have full control. This is also why I switched my blogging platform from Wordpress to Paragraph and why I've started using Warpcast alongside X. It's the same idea. This has always been the promise of blockchains, but it's amazing to see it playing out with all of these new platforms.
I have no idea if Rodeo will ever surpass Instagram as the dominant photo sharing platform. But I have a high degree of conviction that our online lives will eventually migrate onchain. It's for this reason that I largely don't care about the daily fluctuations of ETH or BTC; I'm far more interested in the software that is getting built out on top of these chains. That is what will generate the demand for these cryptocurrencies long-term.
https://youtu.be/71DtEk1cFdg?si=ToueKPB7sq33lIwI
We've spoken about Vitalik Buterin before.
He is the inventor of the Ethereum blockchain, and its most prominent figure. He also happens to have grown up in Toronto. He went to the University of Waterloo. So when I wrote this post back in 2021, I asked: Why the hell is nobody talking about this? Why are we not celebrating the fact that our great city helped birth one of the most important technologies of our time? You couldn't ask for a better economic development story. Well, I guess the answer is twofold. Crypto isn't mainstream. Even back in 2021 when things were frothy it wasn't. And, we're awful at promoting and driving a global brand for our city. Both of these things need to change. So if you're interested in learning more about Vitalik and Ethereum, you should check out this new movie (trailer) called Vitalik: An Ethereum Story. To watch it, go to ethereumfilm.xyz and mint the NFT for $20. You'll then be able to stream it. I haven't done this yet, but I'll be doing it very soon. All of the proceeds from the NFT sales will go toward getting a more mainstream distribution deal.
So by watching, you're helping.
Update: I watched it. It’s great.
I recently got a Samsung Frame TV to use as an NFT display at home. I had been looking for one for a while and I finally pulled the trigger last week. The way the Frame works is that it's a TV when it's on, and it's an art display when it's off. But I really don't care about the TV part. I just wanted a good looking art display.
There are a lots of purpose-built NFT displays on the market right now, including Tokenframe, Blackdove, Muse, and others. And I was very close to getting a Muse Frame.
But ultimately I decided on the Samsung Frame because it was (1) cheaper for its size (50"), (2) it looks cool, and (3) I was fine with just a simple high-quality display. I think there will be lots more software and dongles created in the future for people who want to showcase their NFTs on whatever they happen to have at home.
However, if you're a crypto and NFT purist, this maybe isn't the display for you -- at least right now. Out of the box, it doesn't connect with any crypto wallets. And so you're not going to automatically see the provenance of each art piece (more on this below). Instead, the default method is to just upload JPEGs to the TV from Samsung's SmartThings app (insert right-click-save-as jokes here).
Overall, I'm really happy with the display. Here are my initial thoughts:
I have it set to randomly rotate through my art every 3 minutes. There's also a motion detection feature that works reasonably well. If it doesn't detect any motion, the display will go completely to sleep. But for some reason, it occasionally gets possessed and the TV will randomly turn on. Last week it kept turning on old Baywatch episodes. Possibly user error.
Samsung's SmartThings app is bad. It's buggy and a pain to use. For example, even though I've given it complete access to my phone's photos, they never seem to show up. I have to limit access and then go and select the ones I want to use in my gallery.
I have found that I prefer when the art is full bleed versus within the Frame's skeuomorphic picture mat. This is a new form of art and so I like the idea of breaking past traditions. But unless your images are 16x9 and a high enough resolution (I have generally found > 3000px wide to work), then you're going to get prompted to insert and select a mat design.
I have solved this problem by manually cropping and editing the individual pieces. Some NFT collections, such as CyberBrokers, also give you vector files which allows you to play around as you see fit. Again, if you're an NFT and/or art purist, you're probably not going to like this. But I think of it as curating the pieces.
Most of my art is on Ethereum, Solana, and Tezos. Being able to upload whatever I want is helpful, because not all NFT displays support all of the chains. The Muse Frame, for instance, only supports Ethereum and Polygon right now.
PNG files and video files aren't supported natively. This is a significant drawback and so eventually I know I'm going to have to change up the software that powers this display. And there are options. Bright Moments offers display software for holders of its NFTs. Fred Wilson's venture firm USV created this setup. And I'm sure there are countless others. These can solve the provenance issue mentioned above by pulling directly from the various blockchains.
In the end, I knew what I was getting into with the Frame. I knew it wasn't a purpose-built NFT display and I was fine with that. It's still early days in this space. But it sure is nice to finally see my NFT art in large format.