We have been working with Vanderbrand for many years. They are the creative agency behind both Junction House and One Delisle. We love the work that they do. It's beautiful, and they have always managed to get our vision behind each project.

In the case of Junction House, we wanted something clean and simple that at the same time responded to the creative edginess of the Junction neighborhood.

And in the case of One Delisle, we wanted something elevated but that wasn't traditional or typical. One Delisle is all about pioneering architecture and the brand needed to reflect that (we ended up creating our own typeface that will be carried through into the completed building).

If you're interested in learning more, Vanderbrand has just updated their website to include a full "case study" on One Delisle. You can check that out over here. Below are a few of my favorite images.

Let's talk some more about floor plan designs and the economic constraints that form part of the decision making process. There continues to be a narrative out there that for-profit developers only want to construct small apartments (a form of social engineering perhaps) and that they aren't focused on livability. So let's dig into some of the constraints.

Consider that the average price of a new construction condominium in downtown Toronto last quarter (Q1 2021) was $1,419 per square foot. And I bet that this number has already increased. Now consider that, in the City of Toronto, the "growing up guidelines" suggest that an ideal family-sized three bedroom suite should be around 1,140 square feet.

When you multiply these two numbers together, you get an "ideal" three bedroom suite that costs just over $1.6 million. Of course, this is without parking. So if you want downtown parking, add another $100-200k (which, at this price point, is still almost certainly going to be a loss leader for the developer).

All of a sudden, you've now got a $1.7 - 1.8 million residence. This will work in some submarkets and in some locations, but certainly not all.

So what happens is that the end price becomes a constraint. And in order to make the suite more affordable, the developer will naturally look for ways to make it smaller. Turn this into a 900 square foot three bedroom and all of a sudden you shave off over $300k from the price.

The point I am hoping to make is that developers generally aspire to respond to what the (sub)market wants. If the (sub)market wants a certain price point, developers will try and meet that need. If the (sub)market wants massive apartments, developers will gladly deliver. (We're working on combining some supremely awesome suites at this very moment in fact.)

It is "what if" instead of "should be" thinking.

Photo by Loewe Technologies on Unsplash

Last week was the official broker launch for One Delisle. In normal times, we would have packed the house and done a fun in-person event involving food, and probably some negronis. Instead, Lucas, Riz, and I did a livestream from the sales gallery at Yonge & St. Clair.

That video is now available online (embedded above and here). You'll have to get past our hair (Lucas and I are both in desperate need of a cut), but otherwise it's pretty cool. Shoutout to Veronica for pulling everything together and making it awesome.

If you'd like to schedule an appointment at the sales gallery, send a note to sales@onedelisle.com. Please also feel free to contact me directly (or copy me on the email to the sales team). If you're interested, I would encourage you to act quickly as demand has been incredibly strong.