
As Architect This City continues to grow in readership, I’m starting to get pitched more and more. People email me with something they want promoted and they try and convince me to write about it. Everybody is looking for distribution. I get it.
I have no qualms about people and companies reaching out. In fact, I welcome the suggestions. But the vast majority of these “pitches” don’t make it onto ATC.
When it comes to these sorts of things, I have two simple rules: (1) I have to like it myself. If I don’t think what you’re pitching is interesting or cool, I’m not going to write about it – even if you’re offering up money. (2) I need to be able to be transparent about it. More on this second point in the coming weeks.
Recently I was asked to do a post about the Fashion House Condos in Toronto’s King West neighborhood.
Here’s why I decided to do it:
I like that the existing Silverplate heritage building was preserved and integrated into the base of the condo. It’s now tenanted to The Keg, which has gone into the base of a number of new condo buildings in the city. They’re a successful chain.

Each elevator lobby within the building has a unique mural designed by a different fashion designer – most of which are Canadian. The whole Fashion House theme is meant to speak to the area’s history as Toronto’s Garment District.

Many of the residential suites have red curtains (which are white on the interior). They form a “common element” and have to stay in the condo. It gives the building a dramatic and unique feel, though it means you have to be a fan of curtains.

My good friend designed the Mexican restaurant at the base of the building (Wilbur Mexicana). His firm is called Reflect Architecture.
It’s also an example of cool startup businesses going into the base of a new development. As far as I know, Wilbur Mexicana is the group’s first venture.

There’s a rooftop pool that I’m hoping somebody will invite me to this summer.


And finally, because I think the King West neighborhood is such a great example of urban renewal.

To end off, here are some stats on the project:
Address: 560 King Street West, Toronto
Developer: Freed Developments
Architect: CORE Architects
Project Timeline: 2008-2014
Construction Costs: $60M (estimate)
Site Area: 4,887 square meters / 52,603 square feet
Gross Floor Area: 27,107 square meters / 291,777 square feet
Floors: 11 and 12 storeys
Building Heights: 33m and 39.7m
Residential Suites: 334
And here are the fashion designers responsible for each elevator lobby mural:
2nd Floor – Beckermans
3rd Floor – Dean Davidson
4th Floor – Jeremy Laing
5th Floor – Adrian Wu
6th Floor – Jenny Bird
7th Floor – Ashtiani
8th Floor – Peach Berserk
9th Floor – Smythe
10th Floor – Jay Godfrey
11th Floor – Bustle
Penthouse – Greta Constantine
What do you think of Fashion House?
Images: CORE Architects
Earlier this week, I wrote about the Charlotte Apartments in Berlin and tried to back into some of the numbers for the project. I wanted to compare the economics behind a mid-rise project in Berlin to one in Toronto.
After I wrote that post I forwarded it to Michels Architecture – who are the architects behind the project. I thought they might be interested in reading about my (crappy) back of the napkin type of assessment and I was also hoping that they might be able to shed some additional light on the details.
Well, they responded and graciously offered to do exactly that. So today I thought I would write a follow-up post with some additional details. I obviously don’t have everything – because they weren’t the developer for the project – but I still think you’ll find the information I got interesting.
The building has a total of 3 parking spots and they’re all on the ground floor (you can see them in this post in the second photo towards the right). They were for the penthouse maisonette/duplex units. This means that there’s only one level below grade and it’s basically for mechanical systems, storage, and waste disposal. So why does this matter?
It matters because it means lower construction costs and the ability to develop smaller sites where you may not be able to properly layout a parking garage without car elevators and other clever strategies. This is possible because, unlike Toronto, Berlin doesn’t have any parking minimums or maximums.
With respect to unit sizes, the penthouse units are 135 square meters or 1,453 square feet which, according to the architect, are small. From the 2nd to 6th floor, there are 4 units per floor and the sizes are 37 sm / 398 sf, 65 sm / 699 sf, 68 sm / 732 sf, and 81 sm / 872 sf. On the ground floor there are 5 units and they’re at 34 sm / 366 sf (x 2), 42 sm / 452 sf, 45 sm / 484 sf, and 76 sm / 818 sf. I would say that this is comparable to what you might find in a downtown Toronto condo project. Side note: Apparently the smallest units sold the quickest.
As of December 2011, the average sale price was 4,120 € per square meter. At today’s exchange rate, that would convert to $5,815 per square meter or $540 per square foot (in Canadian dollars). If we translate that into 2014 dollars, that’s about $575 per square foot, which would be low for prime locations/buildings in Toronto.
A big thanks to Michels Architecture for providing this additional information. It’s always great to get local insights. I hope you all enjoyed it – happy Friday.
Images: Werner Huthmacher
Below was the scene at the DUKE Condos site in The Junction last Saturday morning at 7:00AM. Michael Bros. mobilized their equipment to begin site preparation so that shoring and excavation can begin. The plan is to be at the bottom of the hole by the beginning of next year.
We’re all very excited in the office and so I half jokingly told our VP Construction that I would meet him on-site at 7:15AM with beers. He responded with a one word email saying: champagne. In the end, I decided to go swimming instead (probably a better decision), but I am sure we’ll have a drink soon.
There are still some killer suites available at DUKE, so feel free to drop into the sales office at 2800 Dundas Street West, give the sales team a call at 416-800-7738, or tweet the TAS team with any questions.

As Architect This City continues to grow in readership, I’m starting to get pitched more and more. People email me with something they want promoted and they try and convince me to write about it. Everybody is looking for distribution. I get it.
I have no qualms about people and companies reaching out. In fact, I welcome the suggestions. But the vast majority of these “pitches” don’t make it onto ATC.
When it comes to these sorts of things, I have two simple rules: (1) I have to like it myself. If I don’t think what you’re pitching is interesting or cool, I’m not going to write about it – even if you’re offering up money. (2) I need to be able to be transparent about it. More on this second point in the coming weeks.
Recently I was asked to do a post about the Fashion House Condos in Toronto’s King West neighborhood.
Here’s why I decided to do it:
I like that the existing Silverplate heritage building was preserved and integrated into the base of the condo. It’s now tenanted to The Keg, which has gone into the base of a number of new condo buildings in the city. They’re a successful chain.

Each elevator lobby within the building has a unique mural designed by a different fashion designer – most of which are Canadian. The whole Fashion House theme is meant to speak to the area’s history as Toronto’s Garment District.

Many of the residential suites have red curtains (which are white on the interior). They form a “common element” and have to stay in the condo. It gives the building a dramatic and unique feel, though it means you have to be a fan of curtains.

My good friend designed the Mexican restaurant at the base of the building (Wilbur Mexicana). His firm is called Reflect Architecture.
It’s also an example of cool startup businesses going into the base of a new development. As far as I know, Wilbur Mexicana is the group’s first venture.

There’s a rooftop pool that I’m hoping somebody will invite me to this summer.


And finally, because I think the King West neighborhood is such a great example of urban renewal.

To end off, here are some stats on the project:
Address: 560 King Street West, Toronto
Developer: Freed Developments
Architect: CORE Architects
Project Timeline: 2008-2014
Construction Costs: $60M (estimate)
Site Area: 4,887 square meters / 52,603 square feet
Gross Floor Area: 27,107 square meters / 291,777 square feet
Floors: 11 and 12 storeys
Building Heights: 33m and 39.7m
Residential Suites: 334
And here are the fashion designers responsible for each elevator lobby mural:
2nd Floor – Beckermans
3rd Floor – Dean Davidson
4th Floor – Jeremy Laing
5th Floor – Adrian Wu
6th Floor – Jenny Bird
7th Floor – Ashtiani
8th Floor – Peach Berserk
9th Floor – Smythe
10th Floor – Jay Godfrey
11th Floor – Bustle
Penthouse – Greta Constantine
What do you think of Fashion House?
Images: CORE Architects
Earlier this week, I wrote about the Charlotte Apartments in Berlin and tried to back into some of the numbers for the project. I wanted to compare the economics behind a mid-rise project in Berlin to one in Toronto.
After I wrote that post I forwarded it to Michels Architecture – who are the architects behind the project. I thought they might be interested in reading about my (crappy) back of the napkin type of assessment and I was also hoping that they might be able to shed some additional light on the details.
Well, they responded and graciously offered to do exactly that. So today I thought I would write a follow-up post with some additional details. I obviously don’t have everything – because they weren’t the developer for the project – but I still think you’ll find the information I got interesting.
The building has a total of 3 parking spots and they’re all on the ground floor (you can see them in this post in the second photo towards the right). They were for the penthouse maisonette/duplex units. This means that there’s only one level below grade and it’s basically for mechanical systems, storage, and waste disposal. So why does this matter?
It matters because it means lower construction costs and the ability to develop smaller sites where you may not be able to properly layout a parking garage without car elevators and other clever strategies. This is possible because, unlike Toronto, Berlin doesn’t have any parking minimums or maximums.
With respect to unit sizes, the penthouse units are 135 square meters or 1,453 square feet which, according to the architect, are small. From the 2nd to 6th floor, there are 4 units per floor and the sizes are 37 sm / 398 sf, 65 sm / 699 sf, 68 sm / 732 sf, and 81 sm / 872 sf. On the ground floor there are 5 units and they’re at 34 sm / 366 sf (x 2), 42 sm / 452 sf, 45 sm / 484 sf, and 76 sm / 818 sf. I would say that this is comparable to what you might find in a downtown Toronto condo project. Side note: Apparently the smallest units sold the quickest.
As of December 2011, the average sale price was 4,120 € per square meter. At today’s exchange rate, that would convert to $5,815 per square meter or $540 per square foot (in Canadian dollars). If we translate that into 2014 dollars, that’s about $575 per square foot, which would be low for prime locations/buildings in Toronto.
A big thanks to Michels Architecture for providing this additional information. It’s always great to get local insights. I hope you all enjoyed it – happy Friday.
Images: Werner Huthmacher
Below was the scene at the DUKE Condos site in The Junction last Saturday morning at 7:00AM. Michael Bros. mobilized their equipment to begin site preparation so that shoring and excavation can begin. The plan is to be at the bottom of the hole by the beginning of next year.
We’re all very excited in the office and so I half jokingly told our VP Construction that I would meet him on-site at 7:15AM with beers. He responded with a one word email saying: champagne. In the end, I decided to go swimming instead (probably a better decision), but I am sure we’ll have a drink soon.
There are still some killer suites available at DUKE, so feel free to drop into the sales office at 2800 Dundas Street West, give the sales team a call at 416-800-7738, or tweet the TAS team with any questions.
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