This week it was announced that Nike has acquired RTFKT Studios (pronounced "artifact") for an undisclosed amount. When I read the news (official Nike announcement here), I immediately thought to myself, "Yeah, of course!"

Some of you may remember that I wrote about RTFKT back in April. They are perhaps best known for their digital sneaker NFTs (on the Ethereum blockchain). And so this is an exceedingly obvious and strategic buy for Nike.

But more importantly, I think this is great validation for the crypto/NFT space and further evidence that our digital and physical worlds are continuing to collide in some new and very interesting ways.

What this ultimately means for life in 10 or 20 years is anybody's guess, but sneakers are the tip of the iceberg. And this doesn't necessarily mean that we're all destined to live in some sort of metaverse video game.

This week it was announced that Nike has acquired RTFKT Studios (pronounced "artifact") for an undisclosed amount. When I read the news (official Nike announcement here), I immediately thought to myself, "Yeah, of course!"

Some of you may remember that I wrote about RTFKT back in April. They are perhaps best known for their digital sneaker NFTs (on the Ethereum blockchain). And so this is an exceedingly obvious and strategic buy for Nike.

But more importantly, I think this is great validation for the crypto/NFT space and further evidence that our digital and physical worlds are continuing to collide in some new and very interesting ways.

What this ultimately means for life in 10 or 20 years is anybody's guess, but sneakers are the tip of the iceberg. And this doesn't necessarily mean that we're all destined to live in some sort of metaverse video game.