
Instagram, AI, and the crisis of authenticity
What's the future of Instagram in a world of endless AI-generated content?
Sometime last year, Instagram changed its bottom menu bar to the following:

Bookended by the home button and the user profile button are now video reels, DMs, and the explore page. The create a new post button, which was formerly here in the center, was moved up to the top of the screen in a far less conspicuous place. These changes felt weird at first, but they were, of course, based on real user data. What people do on Instagram these days is watch reels and then share them with their friends. The era of posting beautiful square photos with nice filter edits died a long time ago.
But even today's world of video reels and TikTok videos is in massive flux. AI is flooding the system, and it's impossible to know what is "real" anymore. The name of the game with social media used to be authenticity. This is how individuals gained distribution control from institutions and large brands; they were more real and authentic. But today, we are in a world where AI-generated content can be entirely indistinguishable from "real" or captured content.
I have felt this change myself. As someone who has been a hobby photographer since undergrad some 20+ years ago, I have noticed myself grabbing my Fujifilm camera a lot less over the last year. Instead, I've just been using my phone and spending more time playing around with AI. And, of course, it's not just me. I see my architect and real estate friends using AI to test concepts, create presentation renderings, and more. So, where does all of this leave a platform like Instagram that was designed around individuals creating and sharing their own content?
A few days ago, Adam Mosseri, the head of Instagram, published these twenty slides about how the company sees the world as we head into 2026. They're an interesting read because they mark a shift in messaging. Previously, the narrative was all about connecting the world and empowering creators. Now it's about labeling, mediating, and controlling this new world. In the words of Silicon Valley journalist and entrepreneur Om Malik, "deep down, Instagram is frightened."
But there is a path forward (excerpt also from Malik):
It starts by verifying who is behind an account, embedding provenance in media, and rewarding trust signals. Over time, Meta may tighten control and aim to be an identity broker for everyone. Instagrams want [sic] you to be prepared for this new era of tighter control over identity, authenticity, and content provenance.
One of the most important slides in Mosseri's post for me is this one here:

I've been arguing for years that crypto has an important role to play in a world filled with AI. When nobody knows what is "real" anymore, there's value in being able to say with finality that, hey, this thing over here is authentic and comes from this source. Social media (web2) showed us that people would rather tie something back to an individual instead of a large faceless brand. AI is disrupting this chain of provenance, but I think crypto will bring us back to it, somehow. Whether Instagram will be a part of it, of course, remains to be seen.
Cover photo by Jakob Owens on Unsplash
Yesterday we looked in the rear-view mirror. Today we're looking forward:
The market consensus right now is that this cycle of interest rate increases has come to an end, and that we should see rates start to come down next year. Having confidence that rates won't go any higher in the near future is what markets need in order to start making more decisions. So this is, of course, positive. At the same time, I don't think anyone should expect a return to ultra-low rates. Rates today are still low when viewed historically.
Lower rates are good for levered assets such as real estate, but I don't think that our industry has fully felt and processed the impacts of higher rates. Unfortunately, I think that things will get worse (in 2024) before they get better (maybe toward the end of 2024 or perhaps in 2025). This is when a "risk-on" approach will return in commercial real estate. A year ago today, I thought 2023 would be the year for this, but as I said yesterday, I was overly optimistic in terms of my timing.
On the residential resale side, I think we will see greater optimism sooner, certainly for the most in-demand cities and areas. There is pent up demand waiting on the sidelines and, once we can get past the current bid-ask spreads and deadlock, I believe we'll return to a more balanced market in 2024. To be clear, I'm not expecting bidding wars and the like. And because of our housing affordability crisis, I also think the Bank of Canada will be more resistant to lowering rates compared to other central banks. This will help the Canadian dollar.
If you're a buyer of real estate, I generally believe that 2024 will turn out to be a pivotal year for you. Roughly speaking, you win acquisitions in one of two ways: either (1) you pay the most or (2) you believe in something that most other people in the market don't. This second approach is harder to achieve in bull markets. But in slower markets, the door is open and history has taught us that it can be the foundation in which great fortunes are made.
As I mentioned yesterday, I agree with the prognostications that hard costs will soften further next year (perhaps even more than 5% on average). Obviously every market is different. But here in Toronto, I just don't see us returning to the level of construction starts that we have seen over the last number of years.
Since 2021, I have used my hyper scientific Jimmy the Greek Reopening Index to keep tabs on office utilization and the overall return to office. And based on this, 2023 was a positive year. Initially, souvlaki consumption appeared dramatically lower on days like Monday. But I noticed discernible increases as the year went on. However, if you look at actual data, such as what we have from swipe cards, the great return to office seems to have stalled out at around 50%. I don't think this will hold, though. I continue to believe that of the people who work in offices, most will spend > 50% of each week there. And we will see that in 2024.
2023 was the year of AI. But Fred Wilson makes an excellent point, here. AI is 40+ years in the making. Last year only became the year of AI because a consumer-facing app -- ChatGPT -- was revealed that captured everyone's attention. Crypto will eventually have this moment, but it will likely need to marinate a bit longer. Instead, I think 2024 will be the year of augmented reality (AR) and a further blurring of our offline and online worlds. Think digital art, fashion, and other collectibles (such as NFTs).
Right now, autonomous vehicles feel like they're in the trough of disillusionment (within the hype cycle). There were moments last year where it felt like we were finally moving beyond this phase. But then some very suboptimal things happened. I think AVs are our reality in the next 5+ years, which means that for next year we likely want to be focused on the inputs: vision/LIDAR, battery tech, etc.
Zooming out, we should be thinking about the above two trends in the context of a broader shift toward greater automation. I think it will feel more insidious than immediate (certainly in 2024), but the longer-term impacts are going to be profound for our society. The so-called gig economy is likely to be impacted first. Eventually the overall economy will create new jobs, but we are still going to need to manage this transition toward more automation.
TikTok Shop is where to look for the future of shopping. I think the platform will continue to see strong adoption and ultimately prove to be a dominant e-commerce platform throughout 2024. Amazon, Meta, and others will see this, and try their best to catch up and copy it.
At the time of writing this post, the total crypto market capitalization is about $1.74 trillion. This is down from nearly $3 trillion at the peak of the market in 2021. The recent gains suggest that the so-called "crypto winter" might be over, and so combined with lower interest rates and more real-world use cases, I think that 2024 will be another strong year for crypto. Total crypto market cap at the end of the year will exceed its 2021 peak.
And there you have it. My current thoughts for this upcoming year. I should note that I'm not an economist, analyst, or an expert on souvlaki demand for that matter. But I enjoy writing this post as an annual discipline. It forces me to think critically about the topics that interest me. And in the paraphrased words of Howard Lindzon, it gives me an archive that I can go back to and either cringe at or think to myself, "hey, I could have been a somebody!"
And with that, a big thanks to everyone who has read this daily blog over the last year. This year marked its 10th anniversary. I wish you much success and happiness in 2024. Happy new year!


Here's a cogent argument by Dror Poleg about how urban economics can be used to explain the evolution of Web3, and also why it's all a bit of a ponzi scheme, but that when it works, it works.
His argument revolves around ownership and participation. If you own real estate in a city, you could say that you are both a part owner of said city and a participant. You participate by virtue of living and/or doing other things there, but beyond that you also have a vested interest in the city doing well. Because if the city continues to do well and grow, there should be more demand for real estate, including yours, and that likely means your wealth will increase over time.
This same force could be said to apply when existing property owners oppose new development. It restricts supply and increases the value of people's existing "ownership" in a city. It's kind of like being a company and not issuing new shares so as to not dilute your existing shareholders.
This connection between ownership and participation is similarly a hallmark of Web3. In the world of crypto, users buy tokens (some fungible and some non-fungible) and those tokens provide access and rights to various things.
For example, owning tokens might allow you to vote on key decisions affecting the overall organization. And if the organization does well and continues to grow, all token holders should, in theory at least, see their wealth increase. More people will want those same tokens. Ownership and participation.
Web2 companies, on the other hand, do not typically offer this automatic connection between ownership and participation. That is, of course, unless you're a shareholder. If you're just a regular user of a platform like Instagram (which I am), but you don't own any shares in Meta (I do not), then you're only a participant.
If you happen to be a widely followed influencer then you can certainly benefit indirectly from the platform, but you do not benefit from any sort of direct ownership in the organization. Pretty much everything accrues to the house.
In fact, you also don't own your followers, from which you derive your indirect benefit. Not to pick on Meta, but if Meta decided that your content was suddenly inappropriate for the platform, perhaps too salacious, then it could choose to close you down and your indirect benefits.
This, of course, is one of the great promises of crypto and Web3. If you're a part owner and you have some say in the way things are being run, you can maybe avoid this kind of outcome. And if things really aren't working out, one should have the flexibility to take their followers and be extra salacious somewhere else.
We shall see if this is ultimately how Web3 plays out, but the connection between ownership and participation is an interesting one and, if things do end up working out as planned, maybe it can be harnessed to improve our cities. Because we know the problems: inequality, housing supply and affordability, and many others. The system is clearly far from perfect.
Photo by Adrian Schwarz on Unsplash