According to this recent WSJ article, 60% of Marriott's hotel stays in 2019 were for business travel. Given that this travel segment is believed to be one of the most permanently impacted by soul-sucking virtual meetings, the company has announced that it will be working to turn its hotels, or at least some of them, into "bleisure" destinations.

The idea here, as I understand it, is that if this pandemic does in fact result in greater work flexibility, but less business travel, then this could be a way to target people who are "working from anywhere." Don't travel for work; work while you travel, is I guess how you could spin this.

I'm not clear yet on how exactly this gets executed, but it sounds somewhat similar to the coliving/coworking spaces that currently cater to digital nomads and other location-agnostic professionals. Examples include companies like Outpost and Outsite.

Regardless of whether or not this is actually practical, productive, and scalable (it could be), I think the idea of working from different (and potentially exotic) locations all around the world is a compelling concept for many people. Especially right now after a year of mostly working from the kitchen table.

Surface Magazine just republished this 2016 interview with Arne Sorenson. Sorenson was CEO of Marriott, but sadly passed away this week after a battle with pancreatic cancer.

One of the questions he was asked in the interview was about the rise of Airbnb. This is how he responded:

"It’s fascinating. I hope we’re not as exposed to this as the taxi industry is right now.  Taxis in many cities are awful and hard to find. So here comes Uber with a better product. In the hotel business, I still think we can deliver better service, so we don’t have quite the same risk. Airbnb is fascinating. Increasingly, it’s less personal, and there are more dedicated units. The more they get into that space, they become a competitor. The story isn’t over, but we’re set up to compete well."

Taxis were awful and that business model is done for good. But how do Sorenson's comments about Airbnb hold up today?

Marriott ended up launching its own home sharing platform in 2019, but it's comparatively small as I understand it. There are also no shortage of bull cases for Airbnb (and just look at its market cap).

But there are also headwinds. Barcelona, for example, is looking to permanently ban people from renting out private rooms on a short-term basis (< 30 days). This is even if the rest of the home remains owner occupied.

So what use cases remain? Only extended stays?

If I look at my own pre-pandemic travel record, I am largely in the hotel camp. I like the consistency and I like certain brands. But maybe that's just me getting older. What do you all think? Leave a comment below.