Back when the commercial internet first started to take off it was uncommon to use your real name online. Instead people relied on usernames and other pseudynoms to represent themselves. I honestly can’t remember what I used in those days, but I’m sure it was something ridiculous.
Over time though that started to change.
Blogging started to take off in the late 1990s. And we started to become more comfortable sharing personal information online. Perhaps the biggest shift though, came with the introduction of Facebook in 2004 (over 10 years ago!). All of a sudden people – young college students initially – started sharing lots of personal information online, including photos of themsleves and their friends.
But this wasn’t an overnight change. When Facebook first launched, privacy was an important component. It still is, but I would argue that it has become less central given how public a lot of other social media platforms are today. Twitter, for instance, is what it is today largely because of its publicness.
For my own social media accounts, I have made every single one of them completely public. From Twitter to Facebook to
Back when the commercial internet first started to take off it was uncommon to use your real name online. Instead people relied on usernames and other pseudynoms to represent themselves. I honestly can’t remember what I used in those days, but I’m sure it was something ridiculous.
Over time though that started to change.
Blogging started to take off in the late 1990s. And we started to become more comfortable sharing personal information online. Perhaps the biggest shift though, came with the introduction of Facebook in 2004 (over 10 years ago!). All of a sudden people – young college students initially – started sharing lots of personal information online, including photos of themsleves and their friends.
But this wasn’t an overnight change. When Facebook first launched, privacy was an important component. It still is, but I would argue that it has become less central given how public a lot of other social media platforms are today. Twitter, for instance, is what it is today largely because of its publicness.
For my own social media accounts, I have made every single one of them completely public. From Twitter to Facebook to
Instagram
to Snapchat, nothing I post to social media is restricted in any way. And I do that because I believe we are headed towards a world with more – not less – openness, transparency and publicness.
Of course, I’m not just talking about social media and tech. I’m talking about open data in general.
For those of you not from familiar with the Toronto real estate market, historical sales data for homes is not open and published online. You generally need to go through a realtor to get access to this data. Some think this is the right approach. And others think it is antiquated.
But as I explained above, our conception of what should be private can, and will, evolve over time.
Here are the details on my home:
I purchased it in September 2012 for exactly $400,000 (Canadian). It’s a 650 square foot condo in the St. Lawrence Market neighborhood of Toronto. It has one bedroom, a 400 square foot terrace, one parking spot, and 10′ ceilings.
Sooner or later, I believe this information will be freely available online. But since that’s not the case today, I figured I would just tell you. Sharing this information is not a big deal for me.
Last month I wrote a post talking about YOO Architecture. And in the body of that post I mentioned my interest in branding and marketing and how I wondered why it was something we never really talked about in architecture school.
After publishing that post, a close friend of mine from architecture school quickly pointed out to me that there are firms today that are integrating brand design into their practices. Specifically, he mentioned two firms: Gensler
Most people would agree that branding is a powerful and important exercise in the world of business. We recognize that brand equity is something that pays dividends in the future.
When you walk around a city with a Starbucks, Tim Hortons, or some other coffee cup in hand, you are sending signals about who you are as a person and consumer. So, you could argue that you’re consuming the cup, as much as you are consuming the coffee.
But one area that still feels like it’s in its infancy is place branding. That is, the branding of nations, regions, cities, and places. I’ve talked a lot about the business of cities and how impressions are created around cities, but I’ve never explicitly talked about place branding.
But at the same time, there are more grassroot ways in which a place brand can emerge. Think about the number of times Jay-Z has referred to himself as the Brooklyn boy or Drake has promoted Toronto in one of his videos. It’s hard to measure the impact of these sorts of things, but I am sure there is one.
Here’s another example – a 4 minute video of Drake talking about why he loves Toronto. Click here if you can’t see it below.
Recently, you may have heard that Drake is about to give Toronto a new moniker: The 6. Some think it is in honor of our two main area codes 416 and 647, and I think that’s probably a good guess.
But whatever the reason, I thought it was an interesting exercise in place branding. So I decided to partner with Toronto-based design firm Badd Press and make a “The 6” t-shirt (shown at the top of this post). You can get yours for $30 by visiting shopATC.
Instagram
to Snapchat, nothing I post to social media is restricted in any way. And I do that because I believe we are headed towards a world with more – not less – openness, transparency and publicness.
Of course, I’m not just talking about social media and tech. I’m talking about open data in general.
For those of you not from familiar with the Toronto real estate market, historical sales data for homes is not open and published online. You generally need to go through a realtor to get access to this data. Some think this is the right approach. And others think it is antiquated.
But as I explained above, our conception of what should be private can, and will, evolve over time.
Here are the details on my home:
I purchased it in September 2012 for exactly $400,000 (Canadian). It’s a 650 square foot condo in the St. Lawrence Market neighborhood of Toronto. It has one bedroom, a 400 square foot terrace, one parking spot, and 10′ ceilings.
Sooner or later, I believe this information will be freely available online. But since that’s not the case today, I figured I would just tell you. Sharing this information is not a big deal for me.
Last month I wrote a post talking about YOO Architecture. And in the body of that post I mentioned my interest in branding and marketing and how I wondered why it was something we never really talked about in architecture school.
After publishing that post, a close friend of mine from architecture school quickly pointed out to me that there are firms today that are integrating brand design into their practices. Specifically, he mentioned two firms: Gensler
Most people would agree that branding is a powerful and important exercise in the world of business. We recognize that brand equity is something that pays dividends in the future.
When you walk around a city with a Starbucks, Tim Hortons, or some other coffee cup in hand, you are sending signals about who you are as a person and consumer. So, you could argue that you’re consuming the cup, as much as you are consuming the coffee.
But one area that still feels like it’s in its infancy is place branding. That is, the branding of nations, regions, cities, and places. I’ve talked a lot about the business of cities and how impressions are created around cities, but I’ve never explicitly talked about place branding.
But at the same time, there are more grassroot ways in which a place brand can emerge. Think about the number of times Jay-Z has referred to himself as the Brooklyn boy or Drake has promoted Toronto in one of his videos. It’s hard to measure the impact of these sorts of things, but I am sure there is one.
Here’s another example – a 4 minute video of Drake talking about why he loves Toronto. Click here if you can’t see it below.
Recently, you may have heard that Drake is about to give Toronto a new moniker: The 6. Some think it is in honor of our two main area codes 416 and 647, and I think that’s probably a good guess.
But whatever the reason, I thought it was an interesting exercise in place branding. So I decided to partner with Toronto-based design firm Badd Press and make a “The 6” t-shirt (shown at the top of this post). You can get yours for $30 by visiting shopATC.
Here’s some of Snøhetta’s work (click here for more it):
I wasn’t aware that this was the case with these firms, but I’m delighted to see it happening. At the same time, I’m not surprised to see it happening. Architecture and branding have the potential to go hand-in-hand.
A good brand and identity isn’t just about logos and tag lines. It should speak to and reinforce an organization’s belief system.
And one of the most powerful ways to do that is through its architecture and environments. I mean, just look at how important the design of Apple’s stores are to the Apple brand.
Here’s some of Snøhetta’s work (click here for more it):
I wasn’t aware that this was the case with these firms, but I’m delighted to see it happening. At the same time, I’m not surprised to see it happening. Architecture and branding have the potential to go hand-in-hand.
A good brand and identity isn’t just about logos and tag lines. It should speak to and reinforce an organization’s belief system.
And one of the most powerful ways to do that is through its architecture and environments. I mean, just look at how important the design of Apple’s stores are to the Apple brand.
