This is a follow-up to yesterday's post about too many people allegedly speculating on underutilized urban land. Over the weekend, I saw Patrick Condon, a professor at UBC and author of the book "Broken City: Land Speculation, Inequality, and Urban Crisis," argue that "urban land is the impossible-to-ignore driver of the housing crisis." Is it really? Let me offer the developer's perspective and explain what has happened in Toronto.
It is certainly true that the price of development land appreciated rapidly toward the end of the last cycle and that, at the time, there was enough margin for developers to bifurcate the work of zoning land and actually building out projects. But since 2022, that has gone away, and we have seen a dramatic correction in pricing.
According to Bullpen and Batory's Q4-2025 High-Rise Land Insights Report, the average sold price for a high-density site in the GTA has gone from $119 per buildable square foot in 2019 to $78 per buildable square foot at the end of last year (a ~34% decline).
But this is a blended average. In my experience, the falloff in pricing has been even more dramatic and, in many cases, land now feels illiquid. With rents declining and new condominiums not selling, what's the value? Land prices are a function of what you can do with the land. If what you can do disappears, so too does the value. Land is not the problem right now.
But even if we were to ignore current market factors, it's debatable whether land prices were really the primary driver of unaffordable housing. About six years ago, Toronto developer Urban Capital published a pro forma comparison between a project they did in 2005 and a project they were doing in 2020.
What they found over this 15-year period was that construction costs increased by 91%, land costs increased by 160%, and government fees and taxes increased by some 413% (development charges alone increased by 3,244%!). The price of development land certainly increased, surpassing the rate of inflation, but we can't ignore that roughly a third of the price of a new home became government fees and taxes.
Today, there are countless development models that don't pencil even if you plug the land value in at $0. That tells me that we've got bigger problems.
Cover photo by Patrick Tomasso on Unsplash
I have vivid memories of being in a broker meeting many years ago talking about development land in Vancouver. Our team's comment was that it felt expensive. I mean, Toronto was expensive, and Vancouver was even more. Why? It has one-third the GDP of Toronto. The response we got was something like this: "Yeah, Vancouver may seem pricy, but you just need to get into the market. Then in 5 years you'll be happy you did."
Well it's been more than 5 years and now this is the market:
The market for development sites is being tested by a roughly 50-per-cent drop in value since 2022, according to Mark Goodman. The principal of Goodman Commercial Inc. said Broadway Plan sites, for example, were selling for about $200 per square foot buildable three years ago. Sellers can now expect closer to $100 per square foot buildable, he told BIV. Goodman currently has three Broadway Plan listings.
Of course, Toronto is in a similar situation today. If there's no market for new condominiums and apartment rents aren't growing, then high-density land values are going to feel the impact. But I do think it's interesting that, in some ways, our response was being anchored by our experience in Toronto. What we know, and have accepted, often becomes a baseline for assessing if something else feels expensive or cheap.
I sometimes see the same thing with long-time developers. They remember what they used to sell and/or rent apartments for, and have a harder time accepting today. But this is a positive thing if it compels greater deal scrutiny. Advice like "you just need to get into the market" is never sound. But if you were to take this approach, I would bet that today is a better time than 5 years ago.
Before 2022, being a land developer was a perfectly reasonable business to be in. In fact, it was a lucrative business to be in. What this business entailed was buying development land, getting it rezoned for some higher-and-better use (which here in Toronto usually takes a few years), and then selling it to another developer who would then build the thing that you got approved (or something close to it).
This kind of business practice is sometimes looked down upon by the general public, presumably because it feels like a speculative endeavor that doesn't actually result in anything physical. But another way to look at it is that it's just dividing up the same required work across multiple firms. Projects can take a long time and sometimes investors want their money back.
It is also good practice to look at this option even if you aren't a land developer, per se. One way you do this is by plugging in the market value of your land in your pro forma (not book cost). This way you can tell if your development margin is coming from your land uplift or from the build out. If most of your margin is coming from the former, then it may not be worth taking on the risk of construction.
In any event, the problem with this business is that it no longer works. (At least not in Toronto.) Land prices are moving in the opposite direction. Without a clear understanding of potential revenues (such as condo sales), it's very difficult to value development land. And if you can't accurately value land, then it's pretty challenging to run a business predicated on selling it.
What this means is that the development margin, if any, has shifted away from land toward the full build out (or whatever else your strategy may be). It's not enough to just entitle land. There's lots of entitled land out there right now. That is not the constraint. The constraint is figuring out how to actually make sites feasible. And to do that, you have to roll up your sleeves and really work each project and each asset.
Those who know how to do that will be the ones who come out ahead in the next cycle.