Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.

What a beautiful day in Toronto. I love the heat.
I took the above photo this morning from the 7th floor of Junction House. It is a view south toward High Park. More specifically though, it is the view from the second and upper floor of what will ultimately become suite 607 (a suite that happens to be still available for sale).
Now that the building is almost topped out, I'm planning to run through a bunch of the suites with my camera and photograph all of the different views. I don't think I've seen something like this done before and I think it could be a pretty cool little photography project.
In yesterday's post I wrote about happiness vs. satisfaction (among a bunch of other things). And I mentioned that I derive deep satisfaction from the work that I do, which is real estate development. On the back of this post, I received a question from a reader this morning that more or less asked me if I think about the impact of my work on other people's happiness / satisfaction. Part of the point that was being made was that while it may be a positive endeavor for me, I may be completely destroying the satisfaction, happiness, and lives of others. Do I give this any thought? Lastly, a point was made that very few developers seem to live in their own housing projects, which should tell you something.
I thought these were all very good points/questions and so I'd like to respond to them publicly:
I do think carefully about the happiness and satisfaction of others. In fact, part of the reason this work is satisfying is that, in my opinion, it is both challenging and important work. Growing cities require new housing and the reality is that almost all of this housing comes from private developers.
This may sound cheesy, but I also care deeply about beauty. This is something that is of course in the eye of the beholder. But I do want things to be beautiful. I want our cities to be more beautiful. And I don't think we talk about this enough. I mean, just look at the garbage bins we have in Toronto.
Some people may not like or appreciate the form that development usually takes in cities such as Toronto, but the housing needs to go somewhere. As a result of restricting development in most areas of the city, we are now forced to highly concentrate development in relatively few areas. Many are reacting to this.
There will almost certainly be tensions between incumbents and new entrants when it comes to city building. That's part of what makes this work so challenging and rewarding. Everyone involved in the building of our cities has to constantly problem solve and manage competing interests. It's not easy.
I am in fact moving into one of our projects (Junction House). I am doing this because (1) I think our team is creating an awesome and beautiful project and (2) I believe that living in multi-family buildings in walkable neighborhoods is a more sustainable (and enjoyable) way to live. I want to practice what I preach.

What a beautiful day in Toronto. I love the heat.
I took the above photo this morning from the 7th floor of Junction House. It is a view south toward High Park. More specifically though, it is the view from the second and upper floor of what will ultimately become suite 607 (a suite that happens to be still available for sale).
Now that the building is almost topped out, I'm planning to run through a bunch of the suites with my camera and photograph all of the different views. I don't think I've seen something like this done before and I think it could be a pretty cool little photography project.
In yesterday's post I wrote about happiness vs. satisfaction (among a bunch of other things). And I mentioned that I derive deep satisfaction from the work that I do, which is real estate development. On the back of this post, I received a question from a reader this morning that more or less asked me if I think about the impact of my work on other people's happiness / satisfaction. Part of the point that was being made was that while it may be a positive endeavor for me, I may be completely destroying the satisfaction, happiness, and lives of others. Do I give this any thought? Lastly, a point was made that very few developers seem to live in their own housing projects, which should tell you something.
I thought these were all very good points/questions and so I'd like to respond to them publicly:
I do think carefully about the happiness and satisfaction of others. In fact, part of the reason this work is satisfying is that, in my opinion, it is both challenging and important work. Growing cities require new housing and the reality is that almost all of this housing comes from private developers.
This may sound cheesy, but I also care deeply about beauty. This is something that is of course in the eye of the beholder. But I do want things to be beautiful. I want our cities to be more beautiful. And I don't think we talk about this enough. I mean, just look at the garbage bins we have in Toronto.
Some people may not like or appreciate the form that development usually takes in cities such as Toronto, but the housing needs to go somewhere. As a result of restricting development in most areas of the city, we are now forced to highly concentrate development in relatively few areas. Many are reacting to this.
There will almost certainly be tensions between incumbents and new entrants when it comes to city building. That's part of what makes this work so challenging and rewarding. Everyone involved in the building of our cities has to constantly problem solve and manage competing interests. It's not easy.
I am in fact moving into one of our projects (Junction House). I am doing this because (1) I think our team is creating an awesome and beautiful project and (2) I believe that living in multi-family buildings in walkable neighborhoods is a more sustainable (and enjoyable) way to live. I want to practice what I preach.
One of the things that is common in Europe is that building floors often start with zero for the ground floor and then go both up and down from there.
This is different than most of North America where the ground floor is usually floor number 1 (regardless of what it might be called) and then the floors go up from there.
Using the pictured example (above), the key difference is that, with the ground floor as zero, you end up with the above-grade floors being off by 1 and the top floor being 6 instead of 7.
There is a certain rationality to the European approach that I like, but I am curious how suites on ground floors get typically numbered. I will seek this out and report back.
At Junction House, our ground floor residences follow 101, 102, 103, etc. Following the exact same logic, the European equivalent would be 001, 002, 003, etc. This, admittedly, feels a bit odd.
Which floor convention do you find more intuitive?
Either way, I’m thinking about adopting the European approach for no other reason than that height is a sensitive topic in the world of development, so one less “headline” floor could be helpful. (Half-joking)
One of the things that is common in Europe is that building floors often start with zero for the ground floor and then go both up and down from there.
This is different than most of North America where the ground floor is usually floor number 1 (regardless of what it might be called) and then the floors go up from there.
Using the pictured example (above), the key difference is that, with the ground floor as zero, you end up with the above-grade floors being off by 1 and the top floor being 6 instead of 7.
There is a certain rationality to the European approach that I like, but I am curious how suites on ground floors get typically numbered. I will seek this out and report back.
At Junction House, our ground floor residences follow 101, 102, 103, etc. Following the exact same logic, the European equivalent would be 001, 002, 003, etc. This, admittedly, feels a bit odd.
Which floor convention do you find more intuitive?
Either way, I’m thinking about adopting the European approach for no other reason than that height is a sensitive topic in the world of development, so one less “headline” floor could be helpful. (Half-joking)
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog