Here’s a potentially hypothetical question.
If you were in the market for a 3-bedroom penthouse, and its 1,100 sf wraparound terrace with skyline views just so happened to have an enormous neon-like sign above it, would you consider this to be a feature or a bug?

The sign does turn off at 11PM, but before then, it creates this awesome/lovely pink glow on the terrace. My sense is that this will be fairly divisive. You’re either going to love it or you’re going to hate it. Which side are you on?
Let me know in the comment section below.
We are getting ready for first occupancies at Junction House and it is exciting to see how many young families -- with children -- are looking forward to moving into the building's larger 2-storey suites. (These are the suites that gave the project its name -- Junction House.)
From the outset, this was always a part of our development thesis. You can't, or at least it's very difficult, to pre-sell an entire building of larger suites in Toronto. But we figured that in a submarket like the Junction, which is very popular with young families, that there had to be some buyers who would want a house-like residence.
Meaning, two floors of living spaces, upstairs bedrooms (better acoustic separation), larger living spaces, and a terrace for BBQing and gardening, among other things.
We are now seeing this play out with the wonderful people coming in for their pre-delivery inspections, and it's a really nice thing to see. Not only as a developer, but as a dedicated urbanite and lover of Toronto. I am not suggesting that it's for everyone. But clearly there is a segment of the market that wants this.
For a list of available homes at Junction House, including floor plans and pricing, click here.

If you work in the development industry in Toronto, then you know, or know of, Norm Li. He runs one of the top visual content studios in the city and the country. But he (and the company) also do a bunch of other things like DJ at industry events and fly around in a helicopter taking incredible photos of the city from above. He invited me to join him in 2018 and I captured photos like these.
This past week he sent me a text with the below photos of Junction House and a message saying, "new lock screen." I, of course, immediately blasted them around to the team and then asked if I could post them online. I love how these turned out. And every time I see our placemaking sign, I am happy that we fought for what we all believed would end up looking pretty cool.
Thanks for the photos, Norm.

Here’s a potentially hypothetical question.
If you were in the market for a 3-bedroom penthouse, and its 1,100 sf wraparound terrace with skyline views just so happened to have an enormous neon-like sign above it, would you consider this to be a feature or a bug?

The sign does turn off at 11PM, but before then, it creates this awesome/lovely pink glow on the terrace. My sense is that this will be fairly divisive. You’re either going to love it or you’re going to hate it. Which side are you on?
Let me know in the comment section below.
We are getting ready for first occupancies at Junction House and it is exciting to see how many young families -- with children -- are looking forward to moving into the building's larger 2-storey suites. (These are the suites that gave the project its name -- Junction House.)
From the outset, this was always a part of our development thesis. You can't, or at least it's very difficult, to pre-sell an entire building of larger suites in Toronto. But we figured that in a submarket like the Junction, which is very popular with young families, that there had to be some buyers who would want a house-like residence.
Meaning, two floors of living spaces, upstairs bedrooms (better acoustic separation), larger living spaces, and a terrace for BBQing and gardening, among other things.
We are now seeing this play out with the wonderful people coming in for their pre-delivery inspections, and it's a really nice thing to see. Not only as a developer, but as a dedicated urbanite and lover of Toronto. I am not suggesting that it's for everyone. But clearly there is a segment of the market that wants this.
For a list of available homes at Junction House, including floor plans and pricing, click here.

If you work in the development industry in Toronto, then you know, or know of, Norm Li. He runs one of the top visual content studios in the city and the country. But he (and the company) also do a bunch of other things like DJ at industry events and fly around in a helicopter taking incredible photos of the city from above. He invited me to join him in 2018 and I captured photos like these.
This past week he sent me a text with the below photos of Junction House and a message saying, "new lock screen." I, of course, immediately blasted them around to the team and then asked if I could post them online. I love how these turned out. And every time I see our placemaking sign, I am happy that we fought for what we all believed would end up looking pretty cool.
Thanks for the photos, Norm.



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