Jackson Hole has been on the top of my list of places to visit for a number of years now. And having just snowboarded it for the first time, I can honestly say that it lives up to the hype. It’s by far the most aggressive mountain I’ve ever had the pleasure of riding on. We also got lucky with 9” of fresh powder.

But in addition to some great riding, I also learned of something new today: the “powder clause”. And from what we’ve heard from the locals, lots of employers in the region offer it. What it means is that if there’s a fresh dumping of snow, you’re allowed to take the morning off work so that you can go ski “the pow.” I think this is brilliant.

If you’re from a big city (or you don’t ski), this may seem a bit absurd. But I think the “powder clause” underscores a growing trend happening in a lot of cities around the world. We’re seeing the rise of the consumer city. Historically, cities were all about agglomeration economies. But today, amenities matter. People choose first where they want to live and then look for a job (or start their own company).

Some places are blessed with natural amenities. But for the rest of us, we have to work at creating our own. That’s where city building comes into play.

I spent this morning booking the last leg of my flights for my annual ski and snowboarding trip this February. It’s a tradition that a few of us started during grad school at Penn. We call it the “Penn Annual” and we’re now into our fifth year. This year we’re going to Jackson Hole, which has been on the top of my list of places to snowboard for a number of years now.

We started the Annual because we obviously love to ski and snowboard, but we also did it as a way to reconnect at least once a year. It’s a forced reunion. We pick a spot and all convene. The core group is about 4-5 people. But depending on where we go, it often expands as local friends and family join in. 

Interestingly enough, we’re apparently a defined target market known as the "brocation" segment. Or at least this is what a marketing guy told us during the Third Annual in Lake Tahoe. So far we’ve been to Tremblant, Stowe, Lake Tahoe and Whistler. We usually alternate between Canada and the US. Next year we’re already thinking it’ll be Banff.

One of the things we’ve talked about doing since the beginning is turning the The Annual into a larger Penn alumni reunion and networking event. In fact, we’ve parked pennannual.com. If we did this, we could bring down the per person costs, as well as create a much larger pull for participants. I love the idea of staying connected and meeting new Quakers (as well as others).

Of course this is one of those ideas that usually loses air once the trip is over. But this year I thought I’d put it out there on my blog, and also send the idea over to Penn Alumni. So if you’d like to join us in Jackson Hole, drop me a line.