If you have an iPhone 15 Pro (and iOS 17.2), you can go into Settings -> Camera -> Formats and turn on a setting called "spatial video." It will then enable this (excerpt from Om Malik):
Spatial video is a mixed-reality video format that allows videos to record the depth and spatial information of the scene, and when you play it back, you get a more immersive, three-dimensional (3D) experience. The iPhone 15 Pro utilizes its main lens and the ultra-wide lens to capture the depth and spatial information of the videos. The spatial videos are captured at 1080p, 30 frames per second, and use the HEIC format.
What you can then do is watch your videos on something like an Apple Vision Pro. It's not going to be exactly perfect right now -- given that the Vision Pro display is over 8k and the above is 1080p -- but it will give you an indication of what's to come for photography, video, and many other use cases.
Some examples.
As a regular consumer, this might allow you to capture videos from a trip and then more fully relive the moments once you're at home. And as Om argues in his post, this will inevitably change photography/video. Because how we consume media, impacts how and what we capture.
If you're in the business of selling real estate to people, you can also imagine this set up having a profound impact on virtual tours. Because now you have something that's pretty damn close to reality, if not eventually indistinguishable. Why even go in person until you have to?
Of course, all of this will depend on whether Vision Pro actually sees widespread adoption. But if the technology is as good as everyone who has tested it seems to think, then surely there will be at least some initial users who find immediate value.
And if that is the case, it opens the door for the masses. To once again quote Om: "It is not hard to be excited about the possibilities."
I was having coffee this week with a self-described luddite and, after we ordered our coffees, he surprised me by pulling out his iPhone and initiating ApplePay. Knowing him and his general views on technology, I said, "I'm surprised that you of all people are now using ApplePay." To which he responded, "I can't believe it took me this long to start using it. It's so convenient! I now barely ever pull out my wallet." Yup, it is very convenient.
It also just so happens that this month marks the 10 year anniversary of contactless payments on London's public transport network. This meaning payment via a bank or credit card, and not via an Oyster card. In fact, part of the reason why London did this was because bus drivers were struggling with both having to give change and having to deal with people who didn't have enough funds on their Oyster cards.
So Transport for London (TfL) decided to spend £11 million, design and code the entire thing in-house, and then roll it out across the network starting in 2012. Apparently, adoption started off relatively slowly. At the end of 2013, only about 6 million journeys were made using contactless payments -- this is against an initial projection of 25 million. But fast forward to today, and around 70% of all bus journeys are now contactless.
What is also interesting about this is that TfL now licenses their contactless technology to other cities around the world. Here is a £15 million deal that was announced in 2016, which suggests that they could be generating a fairly respectable return on their initial investment. But aside from this, contactless payments are an obviously good way to onboard people onto public transport. There's no special card. No lining up at a ticket kiosk. And yes, you can even use your phone.
Photo by Tomas Anton Escobar on Unsplash
Apple recently released a new tracking device called AirTag. It is similar to the small Tile devices that have been in circulation for many years in that they help you find misplaced items like your keys or a bag. They locate your stuff and work like this. I pre-ordered a 4-pack of them last month but they aren't scheduled to arrive until June. Maybe it's because I got custom engravings on the back of them.
Perhaps the most obvious use case for these new AirTags is to place one inside of your checked bag(s) when you travel. There's nothing worse than an airline losing your luggage and you not knowing where it is. So I can see myself using one of these every time I travel. Hopefully that will be very soon.
But the other really interesting thing about these devices is that they run on Apple's "Find My" network, which is the same network that allows you to find your other iOS devices if you happen to misplace them. This is essentially a decentralized mesh network that is powered by all of Apple's devices around the world, as opposed to some big telco network.
According to Wikipedia, there is believed to be about 1 billion Apple devices around the world that are capable of transmitting anonymous signals. Your phone may be doing it right now. What this means is that these new AirTags are being located not by way of a cell network, but by way of some dude with an iPhone standing nearby to your AirTag.
Why I find this so interesting is that the internet has way of decentralizing things and also cutting out intermediaries. We've seen that happen with travel agents and we are now seeing it take place with cryptocurrencies and blockchains. These new AirTags feels like a microcosm of that trend. They are running on a giant global network that has been created one device at a time.