We've spoken before about how much electricity is going to be demanded by data centers in the future. According to this study, data center energy usage is expected to represent somewhere between 6.7-12% of total electricity consumption in the US by 2028. And according to McKinsey, demand for data centers is going to at least 4x by the end of this decade. So the consensus is that we are going to need more, not less, data centers in the foreseeable future.

But if data centers represent the physical infrastructure needed for our digital activities, it's both interesting and valuable to think about where this stuff wants to go, especially since tech is, in some ways, a decentralizing force for cities. Interestingly enough, they exhibit the same economies of agglomeration as many other urban activities in that they want to be near density and other data centers. Maybe even more so.

Here's an excerpt from a Harvard Business School report (2022) called "Where the Cloud Rests: The Location Strategies of Data Centers."

The study finds a pervasive urban bias in the location of third-party data centers. For example, we find that all large metropolitan areas with over 700,000 population have at least one supplier. Less dense areas may or may not have any. Moreover, local entry rises with the presence of local information industries and intensive data users, such as finance, insurance, and real estate. Because less supply locates in the areas with lower density, a high fraction of buyers in small and medium-sized locations must get their services from non-local suppliers—likely located in the closest major city. Relatedly, we also find supply of more specialty services in denser and more competitive locations. We interpret all these patterns as the result of tension between economies of scale and user preference for proximity.

And here's a quote from LA-based Rising Realty Partners:

Once a data center hub is entrenched, it tends to create its own gravitational pull. Data center tenants want to be near other data center tenants. And the main hubs also boast high levels of connectivity. The calculus is straightforward: It’s far easier to run a fiber optic cable across the street or across town than to run a connection across the state or country.

This is what is happening in Northern Virginia with "Data Center Alley" and what is now now referred to as the world's largest data center hub. As of July 2024, Loudoun County, VA (which is located just 34 miles from Washington, DC) had 43 million square feet of existing data centers and ~47 million more square feet in the pipeline. This represents an increase of ~60 million square feet compared to where the area was as recently as 2022.

Overall, there are only so many "primary" data center markets in the US. CBRE lists 8. This makes it a relatively concentrated real estate asset class in terms of geography.

Cover photo by Claudio Schwarz on Unsplash

I have been following Chris Dixon for many years and, yesterday, I learned that he has written a new book called, Read Write Own: Building the Next Era of the Internet. It is a book about web3 (crypto things) and the title is based on thinking about the evolution of the internet in terms of these three phases:

The first act, called the “read era”, circa 1990-2005, democratized information. Anyone could type a few words into a browser and read about almost any topic through websites.

The second act, the “read-write era”, roughly 2006-2020, democratized publishing. Anyone could write and publish to mass audiences on social networks and other services through posts.

The third act, the “read-write-own era”, 2020-present, is democratizing ownership. Anyone can become a stakeholder in a digital service or network, gaining power, governance rights, and economic upside previously reserved for only a small number of corporate affiliates, like stockholders and employees.

The book won't be out until March 2024, but if you're interested, maybe you want to pre-order it or at least get it on your radar. I immediately put this in my queue and I'm looking forward to welcoming it to the pile of books next to my bed.

Full disclosure: I don't get anything if you pre-order this book. I'm only putting this out there because I have a high degree of conviction about this coming shift and because, in the future, I want to be able to look back at posts like this one here. I think they'll age well.

Click here if you can't see the embedded tweet above.

This is your daily reminder that many/most of the things that are ubiquitous today were once difficult to explain and understand (in the above example it's email and the internet). Once a new idea or technology becomes widely adopted, its inner workings and technical aspects tend to recede into the background.

Most people, for instance, probably aren't familiar with all of the various internet protocols and how they work. Could you explain the difference between TCP and IP and SMTP? If you can't, it doesn't matter. The various protocol layers of the internet now work behind the scenes to power our daily lives. And the innovation that continues to be built on top of them is getting increasingly more user friendly as time goes on.

The same thing will happen with crypto, which is talked about today in much the same way as the above folks are talking about email and the internet. New ideas will continue to emerge and we will all start deriving more and more utility from it (beyond just NFT art). And at that point, most people will stop caring about how all the sausages are made. They'll just like eating them.

P.S. One of the nice things about blogging every day is that I'll be able to look back on this post in ten years and see how right or wrong I was.