Globalization typically reduces local differences. Shake Shack in Toronto is a lot like the Shake Shack in Dubai. But does this also apply to the inside of our homes?

This is a question that was recently asked by researchers at the MIT Senseable City Lab. And to answer it, they used AI to analyze over 400,000 interior images across 80 global cities. The images were taken from Airbnb, but they did also do a "robustness check" and pull images from Craigslist, Zillow, Zigbang, and Ohou.

What they discovered was that geography still matters. Local customs persist, and when two cities are close to each other, they tend to share visual similarities — both in terms of the objects that show up and how they look. So much so that their model was able to predict a city with an accuracy of about 45% just by looking at interior photos.

This is somewhat surprising to me as I thought that Airbnb listings might have skewed toward homogeneity. There can also be an Airbnb aesthetic. But local tastes and traditions still exist. For example, the study found that Turkey seems to place a high level of importance on curtains. Big drapery people over there, apparently.

At the same time, globalization is doing things. One of their findings was that cities with high flight volumes tend to exhibit more visual similarities. This says something about the value of physical connectivity. We're, of course, all connected digitally, but apparently that's not the same as getting on a plane and physically being somewhere.

"The same, but different" feels like an accurate description. To download a copy of the study, click here.

Cover photo from the MIT Senseable City Lab

I am working from home today, like many of you, I'm sure. The patio door is open and the news is on in the background talking about some sort of nasty bug that's going around. It's not half bad, except I prefer working in an office and being around other humans.

But never mind that, this recent article from the WSJ has me wondering where I can buy a 2,700 square foot loft for €1 and end up with the following renovation for under US$450,000 (photo by Rene de Wit):

A former school in Rotterdam, the city sold off the building as 7 residences. The loft you see here was the gym. Major foundation work was required (costing about US$565,000), but that got split up across all of the buyers/residences and factors into the number I threw around above.

At 2,700 sf, it's not your typical urban residence. But it is interesting to see how they designed the space to be suitable for a family. There's a separate children's "suite" hidden behind the millwork next to the dining area. Look closely and you'll be able to see the door.

For floor plans and more photos, including some before shots, click here. It's worth seeing more of this place. Two storeys in the city is such a luxury.

I was recently having a debate with one of our architecture partners about the interrelationship between architecture, interiors, and branding. This came up because, in New York City, you almost need a name brand architect attached to your project in order to sell luxury condos.

But this raises an interesting set of questions: How much value is driven by the quality of the architecture versus the architect's brand? (Though, presumably you need the former in order to build the latter.) And how much of the value is actually just driven by the finishes (interiors) and the branding that you layer on after?

This latter scenario is a depressing thought for architects. It is architecture as a kind of "empty vessel." One that just gets dressed up for today's Instagrammable moments. And I am sure that you can think of some examples of this. Not everything can be capital A architecture.

But what is clear is that the most successful design-driven projects don't think in this way. They are thoughtful and deliberate about each component, and they all work together to strengthen each other. Marketing, after all, is about telling the right story. It is always helpful when you actually have one to tell.