Most of us know what déjà vu means. Quite literally, it means: already seen. What you may be less familiar with is the idea of “vuja de.” 

The term was coined by the late comedian George Carlin (above), but it has been appropriated by design and innovation firms such as IDEO, as well as many others. 

Here is one way to describe the difference (taken from a blog post by Andrew Chen):

Deja vu is when you see something new, but feel like you’ve already seen it before.

Vuja de is when you’ve seen something a million times, but see it like it’s the first time.

Why vuja de is valuable is because it can help you and I spot opportunities. If the best ideas are indeed the ones that are non-consensus (they sound stupid at first), then it pays to see things differently, with fresh eyes.

I also think it’s a valuable concept because – as Andrew explains in his post – we have a natural tendency over time toward becoming more, as opposed to less, closed off to new ideas.

As we gain more life and work experiences, we start to become entrenched in how we view the world. We believe that we know what will work and what will not work. Nobody will rent their home to strangers. Nobody will get out of their car and ride a bike to work. And so on.

But the problem with that thinking is that it leads to consensus, rather than non-consensus, outcomes. And as we’ve discussed before, those aren’t as valuable (or cool, depending on what we’re talking about).

So vuja de is not just a great platform for telling jokes. It is something worth working on in business and in life.

Image: HBO

The world-renowned design firm IDEO is known for hiring people described as being “t-shaped.” Here’s a quote from an interview with CEO Tim Brown explaining what that means:

“T-shaped people have two kinds of characteristics, hence the use of the letter “T” to describe them. The vertical stroke of the “T” is a depth of skill that allows them to contribute to the creative process. That can be from any number of different fields: an industrial designer, an architect, a social scientist, a business specialist or a mechanical engineer. The horizontal stroke of the “T” is the disposition for collaboration across disciplines. It is composed of two things. First, empathy. It’s important because it allows people to imagine the problem from another perspective - to stand in somebody else’s shoes. Second, they tend to get very enthusiastic about other people’s disciplines, to the point that they may actually start to practice them. T-shaped people have both depth and breadth in their skills.”

For an interdisciplinary design firm like IDEO, I’m sure you can see why the above would be important. But I also think it’s hugely important for those of us who work in the arena of the built environment.

City building projects don’t get accomplished by individuals, alone, or “I-shaped people” who don’t play well with others. They get accomplished by people with breadth in their skills and by large cohesive teams with vastly different core competencies. The notion of the individual genius is overplayed.

New buildings, for instance, typically involve a coming together of the project team (hugely diverse in and of itself), the city, the community, and other stakeholders. You can try and bully your way through that process or you can try and navigate through with empathy.

Based on the tremendous success of firms like IDEO, one could certainly argue that creativity and innovation seem to thrive more on empathy.

Earlier today a friend of mine sent me this Fast Company article talking about bitcoin and the future of home buying. I’m really glad he did. Both because I wasn’t yet sure what I was going to write about today and because this is a topic that I’m deeply interested in.

I recently heard Brad Burnham (venture capitalist at Union Square Ventures) say in a talk that if you’re thinking about Bitcoin just as a currency, then you’re thinking about it in the wrong way. If you take nothing else away from today’s post, I think you should remember that. Bitcoin, and the underlying block chain architecture, have the potential to be very transformative.

The Fast Company article was written by Matt Weiss of IDEO (the powerhouse design and innovation firm). Here’s an introductory snippet:

Insert block chains: a relatively new and promising technology that could transform the way we digitally exchange value, similarly to how Internet protocols, like TCP/IP, transformed the way we exchanged information. For example, to transfer ownership of a home today, there are countless check of authenticity and intermediaries involved to insure the transfer is legitimate. By using a distributed database (a.k.a. “a block chain,” the same technology behind Bitcoin) to prove authenticity, we could legitimately transfer ownership immediately without the need of a middleman. In fact, when we think about block-chain technology and the industries it could disrupt, real estate tops the list. While Trulia, Redfin, Angie’s List and others have brought some transparency to the opaque world of home buying and home ownership, most of our experiences in this industry are fraught with incomplete, inaccurate, and asymmetric information.

Following this, he goes on to talk about what it might be like – each step of the way – to buy a house using the block chain technology. There are even mockups of what the app could look like. I highly recommend you give it a read if you’re interested or involved in this space.

The real estate industry hasn’t seen a lot of innovation. It remains an opaque market with lots of information asymmetries. I have no doubt that will one day change; it’s just a question of when. Perhaps it’ll be the block chain that makes that happen.

Image: IDEO via Fast Company