This morning the Toronto Star published a detailed autopsy of the failed Trump International Hotel and Tower Toronto. It outlines the players, the investors, and what supposedly went wrong. Of course, the headline is all about how Trump managed to make money from the deal – through his well-publicized licensing business – even though the project went bankrupt.
At the beginning of this year, the Washington Post reported that Trump’s name had been licensed and linked to over 50 properties and that these contracts have earned him at least USD$59 million in revenue. Outside of the US and Canada, the Trump Organization has (or had) deals in Brazil, Turkey, Azerbaijan, India, Indonesia, the UAE, and so on.
There would have been more money to be made in the actual development of these properties, but the beauty of these licensing deals – for Trump – is that they are “
This morning the Toronto Star published a detailed autopsy of the failed Trump International Hotel and Tower Toronto. It outlines the players, the investors, and what supposedly went wrong. Of course, the headline is all about how Trump managed to make money from the deal – through his well-publicized licensing business – even though the project went bankrupt.
At the beginning of this year, the Washington Post reported that Trump’s name had been licensed and linked to over 50 properties and that these contracts have earned him at least USD$59 million in revenue. Outside of the US and Canada, the Trump Organization has (or had) deals in Brazil, Turkey, Azerbaijan, India, Indonesia, the UAE, and so on.
There would have been more money to be made in the actual development of these properties, but the beauty of these licensing deals – for Trump – is that they are “
low-effort, low-risk, high-reward
.” In fact, this past summer it was reported that the breakup fee at Trump Toronto – the fee to exit all contracts with the Trump Organization – was
This story is not unique to Toronto. And so I have got to believe that there’s major brand dilution happening here. Does the Trump name really bring credibility to projects in some markets? How sustainable is this licensing business?
The only other thing that I would add to the Toronto Star article is that the hybrid condo-hotel model has proven to be difficult in this city. It’s perfectly fine to have residential condos and a hotel in one tower. There are lots of successful examples of those. But when the condo units can be put into a hotel pool (and there’s an IRR expectation on the part of individual owners), many seem to have been disappointed.
Part of the challenge with this model here in Toronto is that the condo-hotel units typically end up with a commercial property tax rate, which, in this city, is much higher than the residential rate. This can suppress values.
I’m in Philly right now for a good friend’s wedding.
I always feel nostalgic when I come back to this city. Some of my most memorable years were spent here. I grew a lot in those 3 years. I also think that Philly is a highly underrated city – such an intimate urban scale.
I’m staying at the newly renovated Warwick Hotel in Rittenhouse Square. The lobby is beautiful, as are the corridors, but the rooms already feel a bit a dated to me. However the Barcelona Chair in my room is a welcome addition. That thing will never go out of style.
My hotel happens to be two blocks away from my old apartment at 17th and Spruce. So I decided to do a walk-by while I waited for my room to be ready. My roommate and I had the entire second floor of this building:
A few weeks ago Surface Magazine interviewed Ian Schrager. If you don’t know who Ian Schrager is, you should look him up. He started Studio 54 in New York (along with Steve Rubell) and is largely credited with inventing the boutique hotel genre. His latest project is Edition Hotels, which launched in London in 2013 and in Miami in 2014.
What I found particularly interesting about the interview are the “serious snafus” that Edition experienced at the outset. There was a project in Waikiki and a project in Istanbul. Both failed. Here’s a guy who invented the genre and had partnered up with Marriott to pioneer a new brand. And it wasn’t until Edition London that they were able hit their stride.
I say all of this not to poke fun at their failures. Nobody should do that. Poke fun at not trying instead. My point is the exact opposite. To create something new and amazing, such as Edition, you often have to subject yourself to a few scrapes and bruises along the way.
low-effort, low-risk, high-reward
.” In fact, this past summer it was reported that the breakup fee at Trump Toronto – the fee to exit all contracts with the Trump Organization – was
This story is not unique to Toronto. And so I have got to believe that there’s major brand dilution happening here. Does the Trump name really bring credibility to projects in some markets? How sustainable is this licensing business?
The only other thing that I would add to the Toronto Star article is that the hybrid condo-hotel model has proven to be difficult in this city. It’s perfectly fine to have residential condos and a hotel in one tower. There are lots of successful examples of those. But when the condo units can be put into a hotel pool (and there’s an IRR expectation on the part of individual owners), many seem to have been disappointed.
Part of the challenge with this model here in Toronto is that the condo-hotel units typically end up with a commercial property tax rate, which, in this city, is much higher than the residential rate. This can suppress values.
I’m in Philly right now for a good friend’s wedding.
I always feel nostalgic when I come back to this city. Some of my most memorable years were spent here. I grew a lot in those 3 years. I also think that Philly is a highly underrated city – such an intimate urban scale.
I’m staying at the newly renovated Warwick Hotel in Rittenhouse Square. The lobby is beautiful, as are the corridors, but the rooms already feel a bit a dated to me. However the Barcelona Chair in my room is a welcome addition. That thing will never go out of style.
My hotel happens to be two blocks away from my old apartment at 17th and Spruce. So I decided to do a walk-by while I waited for my room to be ready. My roommate and I had the entire second floor of this building:
A few weeks ago Surface Magazine interviewed Ian Schrager. If you don’t know who Ian Schrager is, you should look him up. He started Studio 54 in New York (along with Steve Rubell) and is largely credited with inventing the boutique hotel genre. His latest project is Edition Hotels, which launched in London in 2013 and in Miami in 2014.
What I found particularly interesting about the interview are the “serious snafus” that Edition experienced at the outset. There was a project in Waikiki and a project in Istanbul. Both failed. Here’s a guy who invented the genre and had partnered up with Marriott to pioneer a new brand. And it wasn’t until Edition London that they were able hit their stride.
I say all of this not to poke fun at their failures. Nobody should do that. Poke fun at not trying instead. My point is the exact opposite. To create something new and amazing, such as Edition, you often have to subject yourself to a few scrapes and bruises along the way.
It was palatial, especially given the bargain price and its location in Rittenhouse Square.
The graffiti you see above is located on the north wall of the kitchen. I think that’s a recent addition. The fire stair you see provided access to the roof of the building (as well as the street, I hope). I’m not sure we were supposed to go up there, but we obviously used it for parties.
Grillmaster Deli is still next door. They kept me fed when I was studying at home and too busy to cook. That was often. And across the street is the Italian restaurant with its sidewalk patio that I used to look out onto from my bedroom.
This walk-up apartment was by no means fancy. Though it did have ensuite laundry, which was a nice improvement from my previous place. But it was unabashedly urban. My kind of place.
It was palatial, especially given the bargain price and its location in Rittenhouse Square.
The graffiti you see above is located on the north wall of the kitchen. I think that’s a recent addition. The fire stair you see provided access to the roof of the building (as well as the street, I hope). I’m not sure we were supposed to go up there, but we obviously used it for parties.
Grillmaster Deli is still next door. They kept me fed when I was studying at home and too busy to cook. That was often. And across the street is the Italian restaurant with its sidewalk patio that I used to look out onto from my bedroom.
This walk-up apartment was by no means fancy. Though it did have ensuite laundry, which was a nice improvement from my previous place. But it was unabashedly urban. My kind of place.
