Is this a true or false statement?
"It is through media, of course, that we primarily consume architecture.”
Witold Rybczynski recently spoke about this on his blog. Initially he thought it was a preposterous statement. But then he begrudgingly accepts that it is actually the case today. This in turn leads to an interesting distinction between what it means to experience architecture versus consume architecture.
The former takes more time. You have to do laborious things like actually be in the space, walk around it, and generally just experience what it's like to be there. Consuming, on the other hand, is much easier. Maybe it's as simple as an image in your social feed that you forward to a friend so that they can in turn respond with a single fire emoji. Cool. Consumption done.
Naturally this distinction translates into different ways of thinking about architecture. In the words of Witold, when you're a consumer of architecture, you want to be "amused, titillated, and entertained." You don't have time for subtleties -- things like tactile materials, historical references, light, and shadow. This is about consuming architecture.
Now, I'm not sure if Witold has given any thought to what web3 and a mixed-reality future will mean for architecture, but it's an obvious and interesting question. Intuitively, one would think that the more time we spend with digitally mediated experiences, the less time we will have to experience architecture the way nature intended it. Though maybe that's not the way to think about this.
I tend to be a bit more rosy about the current state of affairs and the future than Witold, but here are two points. One, consumption allows more people to interact with a piece of architecture. In fact, before writing this post I consumed Studio Gang's recently completed project in Hawaii. It was nice, and maybe one day I will also experience it. That, I agree, would be even nicer.
Two, architecture is always a product of the zeitgeist at the time. Part of its job is to reflect culture and, for better or for worse, speak to who we are as a society. And so if architecture has become effective at reflecting our current milieu, isn't it doing exactly what it is supposed to be doing?
Apartment List's quarterly Renter Migration Report (Q4 2020) offers up some interesting insights into what may be playing out in the apartment sector right now. The most striking takeaway seems to be the surge in people looking for short-term rentals (leases of six months or less). And while the data has historically shown that those looking to move to a new metro are more likely to be looking for a short-term rental compared to those searching within their current metro, that spread really widened starting in the spring of last year. See above.
And when you drill even deeper, the most popular inbound destination -- at least according to Apartment List's search data -- seems to be Honolulu. In the second half of 2020, about 26.8% of users searching in Honolulu from somewhere else in the US were looking for a short-term lease. This is compared to 14.9% during the same time period in 2019. Intuitively this makes sense to me. If you're in lockdown and working from home, why the hell not do it from Hawaii? We've all have this same thought.
Apartment List goes on to speculate that this short-term rental spike could be an indication that the inbound and outbound flows we're seeing right now with certain cities may not be all that permanent. People are simply optimizing for the current environment. Though this data is representative of intent, rather than of leases consummated. Either way, that would be my guess. But who knows. Maybe some people will discover that surfing in the morning and working from the beach is a pretty enjoyable way to live.
This is an interesting New York Times photo essay about "how giant ships are built." I wasn't aware of some of these statistics, and maybe the same goes for you:
90% of all traded goods are carried on ships
90% of global shipbuilding happens in just three countries: China, South Korea, and Japan
There are 124 remaining and active shipyards in the United States, all supported by federal government contracts and the Jones Act, which requires that people and goods moving between American ports is done on ships that are owned/operated by US citizens and that were built domestically
US shipyards are believed to contribute about $37 billion in annual economic output and to support about 400,000 jobs
88% of all food in the state of Hawaii is shipped in by boat -- it is disproportionately reliant on trade (makes sense)