I was recently asked: How do you go into a neighborhood, build new, and not erase and/or sterilize what makes that neighborhood interesting in the first place? 

Gentrification is a controversial topic in city building. Too often I think we ignore what happens when we don’t invest in communities, but that doesn’t mean we shouldn’t be deliberate when we do make investments.

Development is filled with tensions. We are constantly trying to navigate through constraints and balance out the wants of each and every stakeholder. It becomes an art. It doesn’t always work out as planned.

To state the obvious, I would say that it starts with caring. If you’re not interested in community and city building, then the default response will be to simply replicate what worked on the last project.

But every place has a local culture. And if city builders are to have any hope of preserving and building upon what makes that place unique, we have to first understand it. What made it successful in the first place? What is its DNA?

Because then you’re in a position to think about both built form and programming in a way that is culturally sensitive.

One example that comes to mind is the proposed redevelopment of Honest Ed’s / Mirvish Village here in Toronto. 

The “micro tower” design is intended to create the sense that the area was built up organically over time. And the fine grain retail (50-60 individual retail spaces) is intended to house local retailers, micro retail startups, and pop-up shops. To me, both of these elements speak to the history and fabric of the area.

Adopting a unique approach can also sometimes mean rethinking how you measure ROI. If all you care about is who will pay you the highest rent – right now – then you’re going to make a decision based on that metric.

Maximizing revenue is not a bad thing. That’s what businesses are supposed to do. But sometimes there is or should be a larger vision at play. And sometimes you need to take a longer view.

In Toronto’s Distillery District, the developers made the decision to eschew large chains and franchises (in favor of more local retailers) so that they could create a very particular place. Ultimately that particular place became a great place to sell condos, but they suffered early on for it.

I like how Gary Vaynerchuk put it when he asked: What is the ROI of your mother? Sometimes you may not be able to measure it, but that doesn’t mean the ROI isn’t there.

Any other suggestions?

In the business world – particularly in the startup world these days – there’s a lot of emphasis on the importance of failure. The mantra is: “fail early and fail often.” Because if you’re not failing, then you’re likely not pushing yourself hard enough and getting out of your comfort zone. 

Some people think we’ve gone too far in our celebration of failure, but I think there’s a lot of value in not being afraid of making mistakes. I try and adopt the same mentality when I snowboard. If I’m not physically falling, then I’m likely not trying things I’ve never done before. (I may have taken that philosophy too far this winter.)

Here’s a video from Gary Vaynerchuk’s #AskGaryVee show where Jack and Suzy Welch are guests and the first question has to do with this exact topic: the importance of failure.

Given all of this, I was fascinated to learn about something new this week called Rejection Therapy. I was out for beers with some good friends of mine earlier in the week and one of them – who is an educator here in the city – started telling me the story of Jason Comely.

Jason was a freelance IT guy from Cambridge, Ontario. His wife had recently left him for someone “better” and he went into a deep slump. Eventually, he realized that he had become terrified of rejection. His wife had rejected him and he never wanted that to ever happen again.

Initially he withdrew from life. 

But eventually he decided that he was going to experiment with the exact opposite approach. He decided that he was going to force himself to get rejected by someone every, single, day.

It didn’t matter how it happened, but he had to get rejected. He would walk up to strangers and ask for a ride home. He would ask for a discount before buying something. The list goes on. 

Eventually he thought it would be a good idea to start documenting all of his rejections: this is what I did today and this how I got rejected. It became a game for him. When he would get his rejection for the day, he would celebrate it. Then he thought to himself: why not turn this into an actual game that other people could purchase? And that’s what he did.

He calls it Rejection Therapy and here are the five objectives that he lays out:

1. To be more aware of how irrational social fears control and restrict our lives
2. Smash the tyranny of fear and reap the treasures (treasures include wealth, relationships and self-confidence)
3. Learn from, and even enjoy rejection
4. To not be attached to outcomes, especially when it involves the free agency of other people
5. Permit yourself to fail

Playing Rejection Therapy may not be for everyone. But I think the lessons are universally applicable. There’s value in trying. There’s value in asking. There’s value in making mistakes. And there’s value in not being afraid of someone saying no.

Last month marked the one year anniversary of Architect This City. This means that I’ve been blogging every day for over a year. It’s been an incredible journey and I often tell people that they should give it a try if they have any inclination.

So today, I’d like to share some of the things I’ve learned over the past year. I actually started this post at the end of last month, but I needed some time to collect my thoughts. Now that they’re collected, here are 10 things I learned from blogging every day for a year:

1. Starting from zero sucks

Lots of people have grand ambitions of blogging their way to prosperity. But then they start and they realize it sucks. It’s incredibly difficult to write content on a regular basis when all you get back is crickets. All you’re doing is giving without getting anything in return. But that’s why starting anything from nothing is always difficult.

2. Passion actually means tenacity

When people say that you should follow your passion (you know that cliche), what they’re really getting at is that anything worth doing is going to be a complete and utter slog at times. And the only way to make it through those periods is to actually enjoy the journey enough so that you keep doing it when it’s not so fun.

3. Accomplishment has a lot to do with momentum

As much as starting sucks, once you get going you develop momentum. People start telling you that they read your stuff every day and you get addicted. You realize that you can’t stop. Somebody is actually reading what I’m writing! You also notice that things are starting to snowball. For example, it took me about 11 months to get 250 followers on Tumblr. It then took me another 3 days to break through 2,000. There’s a snowball effect.

4. It gets easier

I follow wine guy and internet marketer Gary Vaynerchuk. I love his energy. And one of the things he’s said about his father’s wine business, that he famously helped grow, is that even though he took it from $3 million in sales to $45 million in sales, he recognizes that the truly hard part was actually going from zero to 3. Starting from nothing is hard.

5. Good things come from putting yourself out there

Often I’ve found that my most popular posts have been the ones that I felt a little uncomfortable posting or that I quickly wrote without seconding guessing myself. Social media and internet marketing today, at least in my view, is all about being authentic, genuine, and as transparent as you or your business can afford to be. Because that’s what engages people.

6. Constraints can be great for creativity

I can be a bit of a perfectionist. It’s the designer in me. In architecture school, my favorite line was: Perfection or nothing. I got it from the German engineering and design firm, Werner Sobek. But perfectionism can be a debilitating. Sometimes it becomes a form of procrastination, which is why I decided to write every day. Because then you don’t always have the time to be a perfectionist. You just have to post. And that can be a great thing. As Steve Jobs used to say, real artists ship.

7. The internet democratizes

When you write a blog and put yourself out there publicly, people all of a sudden consider you an authority. They want to know your opinion and they begin to consider you as an expert in the topic you write about. Now, I’m not suggesting that I’m an expert on cities, but I think it’s incredibly powerful that people now associate me with cities, real estate, design, and all the other things that I’m passionate about.

8. Everybody is their own media company

This ties into the last point. What shows up first when you Google your name? Do you use social media? Do you own and manage your firstnamelastname.com? (i.e. brandondonnelly.com) In other words, what is your personal brand? It used to be hard to put yourself out there. The media channels were simply too expensive for individuals to start building their own brands. But today, anybody can create a free account on Facebook, Twitter, Tumblr, Instagram, LinkedIn, Pinterest, Snapchat, and all the other social channels that people are now using to market. And that means that each and every one of us is basically their own little media company.

9. The benefits of blogging are indirect

All that said, the benefits of blogging for me, so far at least, have all been indirect. I’ve probably only made a total of $300 in revenue directly attributed to this blog. But I didn’t start blogging to make money. I started writing because I knew that it was going to be beneficial to get my thoughts down on paper every day (it’s my public journal). I knew that I was going to learn a lot from others and the process. And I knew that it was going to be a great networking tool.

10. Lots of people care about cities

Given the mission of Architect This City, this is probably the most important takeaway from the past year: Lots of people care deeply about cities and the built environment. I initially thought that it was just going to be city geeks like myself that would enjoy what I was writing. But it turns out that city dwellers and urbanists all over the world recognize the importance of building great cities. We know that the majority of the world’s population now lives in a city, and so it makes sense for us to address something that impacts so many people’s lives.

On that note, thanks for reading Architect This City. I’m incredibly grateful. Here’s to another year!

Image: Pinterest (I like blogging with my morning coffee)