Today it was announced that venture firm a16z has made a $350 million investment in Adam Neumann's new residential rental company called Flow (which is kind of ironic).
The company is set to launch in 2023 and nobody on the outside seems to be entirely clear on how it plans to revolutionize the multi-family rental market, but supposedly this funding round values Flow at more than $1 billion and supposedly Neumann will be rolling in the 4,000 or so apartments that he has been buying up.
In any event, here's how a16z described the opportunity (I think the key sentence is probably the one about creating a system where renters become like owners):
Only through a seismic shift in the way industry relationships are structured and the mechanisms through which value is delivered can we hope to address the underlying problems of the current system and build the solution. Doing this requires combining community-driven, experience-centric service with the latest technology in a way that has never been done before to create a system where renters receive the benefits of owners. This means rethinking the entire value chain, from the way buildings are purchased and owned to the way residents interact with their buildings to the way value is distributed among stakeholders. And given the fragmented nature of the ecosystem today, we can only hope to accomplish any of this by bringing every aspect of the living experience together.
What I will say is that I think it's great to see this amount of innovation-focused money flowing into the residential real estate space, which is, after all, the biggest asset class in the world and one that could certainly use some fresh ideas. Apparently it's also the biggest funding round that a16z has ever done.
But I also find a16z's characterization of the problems a bit odd. Renting an apartment is described as this soulless and profoundly lonely experience where you're so ashamed of where you live that you're even hesitant to invite friends over. They also conflate house with home, as if to say that you can't have the latter without the former.
On second thought, maybe these are exactly the right problems to be solving. It is our biases that we need to do something about.


Density, which is a company that provides occupancy-tracking sensors, announced this week that it has just completed a $125 million funding round at a ~$1 billion valuation. This is their Series D. Official announcements, here and here.
On a practical level, the company provides workplace space analytics. They offer sensors that allow companies to anonymously measure how people are using their offices.
How long people are at their desks for (possibly weird), which conference rooms are most used, where people socialize, and so on. With the idea being that if you measure it, you can then optimize it. It's about how to best use your real estate.
But their overarching mission is "to measure and improve out footprint on the world." Their ambitions seem to go beyond just office space. It's about how we occupy our cities, and using analytics to more efficiently design and build them going forward. And that's pretty interesting.
I'm not intimately familiar with the company, but I thought I would share the news with all of you in case you'd also like to check them out.