I recently came across this for-sale listing from Fantastic Frank for a 3-room apartment in Berlin's new Am Tacheles district. Naturally, I thought to myself, "Hey, this is a beautiful apartment — now let me go all the way back to the beginning of the 20th century and better understand the history of the development site."

Am Tacheles has been called the most controversial real estate project in Berlin's modern history. Previously developed in 1908 as a high-end shopping arcade intended to rival the great galleries of Paris, the Friedrichstraßenpassage, as it was known, was an ambitious undertaking located in the city's historic Jewish quarter.

But only about six months after opening, the project went bankrupt. The existing building then went on to live numerous lives, ranging from an AEG showroom to a building used to house French war prisoners, before ultimately being co-opted by artists in 1990 as a way to save it from demolition.

It was at this point that it was given the name Tacheles, which is a Yiddish word meaning "to speak straight." Supposedly, this was a reference to the area's history as a thriving Jewish quarter and a message about political honesty (it is located in the former East Berlin, where that wasn't a thing).

For the next two decades, the site became a global symbol of Berlin's "poor but sexy" identity. The ownership vacuum created by the fall of the Berlin Wall meant that nobody really knew who owned what. This was a disaster for clear property rights and capital investment, but fortuitous for squatters who needed cheap (okay, free) space to experiment with art and techno music.

In my view, this was ultimately a net positive for the city. It created an urban vitality that nobody could have predicted, demonstrating the potential of people and cities when allowed to experiment and take risks.

But then, basically, two things happened: (1) people eventually figured out who owned what, and (2) the development potential of the site became increasingly valuable. This is the quintessential urban cycle. First, the artists and creatives come in to take advantage of cheap space. They then make the area cool. And then developers like me come in to monetize it, completing the cycle.

Fast forward to today, and Am Tacheles (they kept the name) is a new master-planned community designed by Swiss architects Herzog & de Meuron and one of the most desirable (and thus expensive) areas in Berlin. It's also quite a bit tidier there these days, though they did preserve some of the graffiti.

Returning to our 3-room apartment listing, the asking price is €1,825,000 + €90,000 (for what I believe is a parking space). At 113 sqm, this works out to ~€16,947 per sqm or about C$2,529 per sqft (for comparison to Toronto prices). As I understand it, this is well above the average new construction home prices in the area and city.

What is clear is that Berlin is no longer poor. It's global-city rich. But is it still sexy?

Cover photo and floor from Fantastic Frank

Historic Tacheles photo via Wikipedia

Am Tacheless photo and stairwell section from H&dM

The Stahl House — also known as Case Study House #22 — is up for sale in Los Angeles.

Even if you don't know this house by name, I'm sure you've seen Julius Shulman's iconic photograph from 1960 showing two women sitting in a corner of the house. It is widely credited with turning the house into one of the city's most recognizable landmarks.

Buck and Carlotta Stahl are the original owners. They purchased the steep lot for US$13,000 in 1954 (equal to about $157,000 today). This was a large sum of money at the time, especially for a lot that was thought to be unbuildable by many architects.

Designed by architect Pierre Koenig, the house was built as part of Arts & Architecture magazine's Case Study program, hence the name. The intent of the program was to come up with templated responses for an expected housing shortage following the Great Depression and World War II.

When the program launched, it stated that "each house must be capable of duplication and in no sense be an individual performance," and that "the overall program will be general enough to be of practical assistance to the average American in search of a home in which he can afford to live."

Sound familiar?

The program also secured material donations from the building industry in an effort to make the prototypes as low-cost and repeatable as possible. Ironically, the house became the exact opposite: It became a singular icon of Los Angeles, used in movies, for fashion shoots, and as a general backdrop for a modernist city.

And today, after 65 years of stewardship under the original owners, the house is on the market for US$25,000,000. This works out to nearly US$11,400 per square foot of interior space.

When I first saw the list price I immediately thought to myself, "Interesting, I wonder how much of this price is being attributed to the real estate and how much of it is being attributed to its status as an icon and piece of art."

I don't know the LA market very well, so I asked Gemini 3. What it told me is that comparable high-end homes in this area with pools and luxury views often trade for around $2,000 psf. That would put this real estate at around $4.4 million.

If this is accurate (correct me if I'm wrong, LA people), it means that something like 80% of its list price is being derived from its "brand." Not bad for a case study house built with low-cost subsidized materials.

The other possible consideration is that people really like to photograph and film this house. And so there's also a potential income stream associated with buying it. Assuming that continues (and AI doesn't replace the need for physical shoot locations), then we'd also have to capitalize this income.

In this case, the house would have three value components to it: real estate value, art/brand value, and rental income value derived from movies and shoots. Is that equal to $25 million? I don't know, but the market should tell us soon enough.

Cover photo by Julius Shulman

I am currently sitting in CDG and running on somewhere between 3-4 hours of sleep. We spent the entire day in Paris on a layover and are now waiting to board for Tokyo. So today's post is going to be two quick announcements related to Junction House. One, we just received the final architectural photos from Double Space Photography, and they turned out great. If you'd like to take a look, most of them can be found here. And two, we just listed suite 607. It's a spacious two-storey and two-bedroom suite, and one of the best in the building. Over the last few months, we've been seeing strong demand from end users (as opposed to investors) and I'm sure this one will go that way as well. For much of the last cycle, it was frankly easier and more profitable to just target investors. But I would argue that the opposite is true today. And that's a positive thing for the market.

Cover photo: Double Space Photography