Apple announced a number of new products and services this week, including Apple TV+ and a new Apple credit card, which will initially only be available in the US.
It all aligns nicely with their goal of growing their service/subscription businesses and weaning themselves off of an over-dependence on iPhone revenue.
Below is a video summary of the new Apple Card. In typical Apple fashion, it sounds and looks like an elegant solution and I already want to one.
https://www.youtube.com/watch?time_continue=143&v=HAZiE9NtRfs
I thought this topic would make an interesting follow-up to my recent post about whether cities should be banning cashless businesses so as to not discriminate against the "unbanked."
Because embedded in the above credit card is the following cashback reward structure:
3% back on Apple purchases
2% back on purchases made with Apple Pay (iPhone)
1% back on purchases made with the (optional) physical card
And so what this "card" will do is pay you to always use your phone. The cashback reward system is also instantaneous and you'll be able to spend that Daily Cash (that's the name) just like you would actual cash.
Do you think this would change how you pay for things? I think for most people it will.

The City of London Corporation recently published a report called “The City as a Place for People”, which talks primarily about itself and how great London is as a magnet for talent.
But as self-serving as it may be – the report is timed to be ahead of this year’s MIPIM – there appears to be some data and interviews backing up the claims.
58% of “institutional investors” said that London is the best European city for business. Dublin was next at 22%.
A separate survey of 2,568 “corporate decision makers” in Europe revealed that 21% of respondents felt that London was the best European city for business, followed by Paris (13%) and Frankfurt (7%). When asked which city had the best talent pool, the responses were fairly similar.
Also included in the report is a rendering of the City’s skyline by 2026. These are always fun to see. Here is a screen grab:

It is showing all towers under construction and all towers with their planning permissions in place. If you’d like to download the full report, you can do that here.
Since I started blogging last year, I’ve been getting regular emails from both people I know and from readers I don’t know (but hope to one day meet) asking for advice on buying real estate. Usually somebody sends me the link to a place they’re thinking about buying, and they want to know what I think about the property and the neighborhood.
I’m more than happy to help when I can and I try to be brutally honest in terms of what I think. What’s interesting about this dynamic though, is that I don’t have a vested interest in any of the outcomes. Whether I tell that person I love the place or that it’s shit, I don’t stand to gain anything. And that means I can be brutally honest. It’s for this same reason that customer reviews on websites can work so well.
Because on the flip side, if I make money when you buy, then guess what, I’m going to want you to buy. That’s how it works for any industry–from financial services to real estate to retail. That’s why some stores will promote the fact that their sales people are not on commission. Although you could argue that those sales people are then less motivated to help you.
In any event, all of this got me wondering if there isn’t some way to take customer reviews to the next level. Could a decentralized sales model work?
Last year I had a conference call with one of the chief officers of one of the top 3 real estate websites in the US and I was told that they had actually tested a “social buying model.” It ultimately failed, but it strikes me as an interesting concept. Reviews are starting to feel a bit dated now on the social web, but I think the idea of crowdsourced input is here to stay.
Image: Flickr