Last week we spoke about how many businesses don't want to own their own real estate, but that some do. We then spoke about Prada's recent acquisition of 720 and 724 Fifth Avenue for $835 million. However, they're not the only ones. According to New York's The Real Deal (thank you John Bell for the article), last year saw the following transactions:
Swiss fashion house Akris bought a property from SL Green for $40.6 million
Japanese coffee retailer Geshary bought a property on Fifth Avenue from the Riese Organization for $38 million
And Dyson bought a building in Soho for $60 million
Now, some, or a lot of this, is strategic. New York is New York, and global brands need to be there. Another part of this is that there was less competition last year. Fewer real estate companies wanted to buy retail and office buildings, and so end users seem to have stepped in at what they presumably saw as favourable prices.
But it's also not totally foreign for retailers to want to own their own real estate. Perhaps the most famous example is McDonald's, which owns its own real estate and then leases it out to franchisees. Though as I alluded to last week, it's important to know what business you're ultimately in. And McDonald's knows it's in the real estate business.
We have spoken before about how hotel brands don't typically own their real estate. But the same is also true of many other businesses. And one common reason for this is that it ties up a lot capital that could be otherwise deployed in the core business. If, for example, you're in the business of producing exclusive handbags, it usually makes sense to spend your excess cash on making better handbags. And if you find that you're actually making more money on real estate, then it could be a sign that you're in the wrong business.
There are, however, instances where owning your own real estate may make the most sense. Maybe you have an irreplaceable location that you want to secure for the long term. And so there's real strategic value. Or maybe you keep having annoying legal fights with your landlord and you just want to get back to focusing on luxury handbags. There are other motivating factors to consider here, but these two seem to be behind Prada's recent acquisition of 724 Fifth Avenue in New York.
Prada has had a flagship 5-storey retail store at this location since 1997 (and most recently was paying US$22 million in rent). In December, they announced that they had acquired the entire 12-storey building for US$425 million. (That works out to be about $5,395 psf on the gross building area!) And then shortly after, they announced that they had acquired next door -- a hard corner -- for another US$410 million (total US$835 million).
All of this makes the deal one of the largest in New York last year. But was it a good deal? I would need some more information to answer from a quantitative real estate perspective. But if I'm Prada, I know that I need to be on Fifth Avenue for the foreseeable future. And now I get access to a hard corner and I no longer have to deal with my landlord. These are clearly strategic things. Last year was also a pretty good time to be buying retail/office buildings with all cash, which is what Prada did.
This morning I was reading about Aman's new condo and hotel project in New York, which is planned for the 100-year-old Crown Building at 730 Fifth Avenue. It will have 83 hotel rooms and just 22 homes, and be the first urban condominium for the resort company.
Owned by OKO Group, the hospitality company is mostly known for their "sleek, minimalist hotels in secluded, far-flung destinations," according to the WSJ. Rooms go for upwards of USD 2,500 per night and they, supposedly, have a rabid customer base known as "Amanjunkies."
What's interesting about this project is that (among other things) it's a bet the Aman brand will translate to an urban context and drive above-market pricing. And it will do it at a time when the ultra high-net-worth segment of the market in NYC has been cooling because of a new "mansion tax" and probably other factors.
The five-storey penthouse, which will be built into the building's "crown," is asking USD 180 million. If/when it sells, it will break the record for the most expensive home ever sold in the city on a square foot basis at $14,358 psf.
If you subscribe to the WSJ, you can read the full story here. I find it valuable to see how projects position themselves.
Rendering: Aman