Subscribe
For the last few weeks, I've been playing around with a new social platform called Rodeo. It runs on the Base blockchain (which is an Ethereum Layer 2 chain), but you don't really need to be aware of this or understand how it works behind the scenes. If you've ever used Instagram, then you will already know how to use this platform. You can upload photos, scroll through photos, and heart photos.
But what's unique is that you can also "collect" photos. This requires a very small amount of Ether (0.0001 ETH), which works out to somewhere around ~$0.33 today. But there's also the option of just buying credits with your credit card and bypassing the need for an external crypto wallet. Whichever option you choose, you are minting an NFT to your wallet every time you "collect" a post. This is whether you are aware of it or not.
What this then does is send the creator reward money. Every time someone collects/mints a post, the creator of that post earns 0.00005 ETH (~$0.16 today). And already, there are users on the platform who have collected thousands of dollars in rewards as a result of their posts. It is also possible to earn referral rewards. If I collect a post and someone sees that I did it and then collects it, I earn a percentage. I can also send direct referral links (similar to how people on IG share posts via DM).
So despite looking a lot like Instagram, this is a fundamentally different platform under the hood. There is an embedded economy where artists and creators can get paid directly by collectors. At the same time, the platform itself collects a fee from interactions and transactions and so, in theory, there's no need for them to turn to advertising and selling our personal information.
There's also no reason that any user needs to remain wed to Rodeo. When you collect a post, an NFT is minted and it goes directly into your crypto wallet (assuming you've connected your external wallet). That crypto wallet is yours and you can do whatever you want with its contents, including selling the NFTs on some other marketplace or gifting them to a friend or family member for Christmas.
So other than the fact that the biggest audiences are on platforms like Instagram and X, I'd much rather share my photos on a platform like Rodeo, where I have full control. This is also why I switched my blogging platform from Wordpress to Paragraph and why I've started using Warpcast alongside X. It's the same idea. This has always been the promise of blockchains, but it's amazing to see it playing out with all of these new platforms.
I have no idea if Rodeo will ever surpass Instagram as the dominant photo sharing platform. But I have a high degree of conviction that our online lives will eventually migrate onchain. It's for this reason that I largely don't care about the daily fluctuations of ETH or BTC; I'm far more interested in the software that is getting built out on top of these chains. That is what will generate the demand for these cryptocurrencies long-term.
https://youtu.be/71DtEk1cFdg?si=ToueKPB7sq33lIwI
We've spoken about Vitalik Buterin before.
He is the inventor of the Ethereum blockchain, and its most prominent figure. He also happens to have grown up in Toronto. He went to the University of Waterloo. So when I wrote this post back in 2021, I asked: Why the hell is nobody talking about this? Why are we not celebrating the fact that our great city helped birth one of the most important technologies of our time? You couldn't ask for a better economic development story. Well, I guess the answer is twofold. Crypto isn't mainstream. Even back in 2021 when things were frothy it wasn't. And, we're awful at promoting and driving a global brand for our city. Both of these things need to change. So if you're interested in learning more about Vitalik and Ethereum, you should check out this new movie (trailer) called Vitalik: An Ethereum Story. To watch it, go to ethereumfilm.xyz and mint the NFT for $20. You'll then be able to stream it. I haven't done this yet, but I'll be doing it very soon. All of the proceeds from the NFT sales will go toward getting a more mainstream distribution deal.
So by watching, you're helping.
Update: I watched it. It’s great.
Everybody wishes that they bought companies like Amazon way back when they first went public, and then held them until today. If you did that, you would of course now be rich. But what would you have had to deal with along the way?
Well, for one, you would have had to stomach an 80% decline in its share price when the dot-com bubble burst. And so while hindsight is always 20-20, do you really think that, faced with this cliff, you would have held on, not freaked out, and not sold? Yeah, who knows.
Moving to today and the crypto space, the price of Ether is down 51% over the last 6 months. That's not quite 80%, but 51% is still a big number, especially if you dumped all of your savings into it and/or borrowed money to do so.
But does this decline really mean that crypto is rat poison?
Last year when the market cap of crypto was rising, I believed that crypto had the potential to become the next big thing for the internet. And I still believe that today, which is why I continue to dollar cost average and why I continue to collect NFTs that I like.
I may be wrong with the conviction I have (and this post will serve as permanent evidence of it), but it's what I believe. And my conviction doesn't depend on today's price. It depends on what I think it could happen with crypto in the next 10 years.
So with that, here is an interesting "State of Crypto" report that venture firm a16z just published. I think the key message here is that this is a longtime coming. And while it is still early days, momentum continues to grow. But of course, you should decide for yourself what you believe.
For the last few weeks, I've been playing around with a new social platform called Rodeo. It runs on the Base blockchain (which is an Ethereum Layer 2 chain), but you don't really need to be aware of this or understand how it works behind the scenes. If you've ever used Instagram, then you will already know how to use this platform. You can upload photos, scroll through photos, and heart photos.
But what's unique is that you can also "collect" photos. This requires a very small amount of Ether (0.0001 ETH), which works out to somewhere around ~$0.33 today. But there's also the option of just buying credits with your credit card and bypassing the need for an external crypto wallet. Whichever option you choose, you are minting an NFT to your wallet every time you "collect" a post. This is whether you are aware of it or not.
What this then does is send the creator reward money. Every time someone collects/mints a post, the creator of that post earns 0.00005 ETH (~$0.16 today). And already, there are users on the platform who have collected thousands of dollars in rewards as a result of their posts. It is also possible to earn referral rewards. If I collect a post and someone sees that I did it and then collects it, I earn a percentage. I can also send direct referral links (similar to how people on IG share posts via DM).
So despite looking a lot like Instagram, this is a fundamentally different platform under the hood. There is an embedded economy where artists and creators can get paid directly by collectors. At the same time, the platform itself collects a fee from interactions and transactions and so, in theory, there's no need for them to turn to advertising and selling our personal information.
There's also no reason that any user needs to remain wed to Rodeo. When you collect a post, an NFT is minted and it goes directly into your crypto wallet (assuming you've connected your external wallet). That crypto wallet is yours and you can do whatever you want with its contents, including selling the NFTs on some other marketplace or gifting them to a friend or family member for Christmas.
So other than the fact that the biggest audiences are on platforms like Instagram and X, I'd much rather share my photos on a platform like Rodeo, where I have full control. This is also why I switched my blogging platform from Wordpress to Paragraph and why I've started using Warpcast alongside X. It's the same idea. This has always been the promise of blockchains, but it's amazing to see it playing out with all of these new platforms.
I have no idea if Rodeo will ever surpass Instagram as the dominant photo sharing platform. But I have a high degree of conviction that our online lives will eventually migrate onchain. It's for this reason that I largely don't care about the daily fluctuations of ETH or BTC; I'm far more interested in the software that is getting built out on top of these chains. That is what will generate the demand for these cryptocurrencies long-term.
https://youtu.be/71DtEk1cFdg?si=ToueKPB7sq33lIwI
We've spoken about Vitalik Buterin before.
He is the inventor of the Ethereum blockchain, and its most prominent figure. He also happens to have grown up in Toronto. He went to the University of Waterloo. So when I wrote this post back in 2021, I asked: Why the hell is nobody talking about this? Why are we not celebrating the fact that our great city helped birth one of the most important technologies of our time? You couldn't ask for a better economic development story. Well, I guess the answer is twofold. Crypto isn't mainstream. Even back in 2021 when things were frothy it wasn't. And, we're awful at promoting and driving a global brand for our city. Both of these things need to change. So if you're interested in learning more about Vitalik and Ethereum, you should check out this new movie (trailer) called Vitalik: An Ethereum Story. To watch it, go to ethereumfilm.xyz and mint the NFT for $20. You'll then be able to stream it. I haven't done this yet, but I'll be doing it very soon. All of the proceeds from the NFT sales will go toward getting a more mainstream distribution deal.
So by watching, you're helping.
Update: I watched it. It’s great.
Everybody wishes that they bought companies like Amazon way back when they first went public, and then held them until today. If you did that, you would of course now be rich. But what would you have had to deal with along the way?
Well, for one, you would have had to stomach an 80% decline in its share price when the dot-com bubble burst. And so while hindsight is always 20-20, do you really think that, faced with this cliff, you would have held on, not freaked out, and not sold? Yeah, who knows.
Moving to today and the crypto space, the price of Ether is down 51% over the last 6 months. That's not quite 80%, but 51% is still a big number, especially if you dumped all of your savings into it and/or borrowed money to do so.
But does this decline really mean that crypto is rat poison?
Last year when the market cap of crypto was rising, I believed that crypto had the potential to become the next big thing for the internet. And I still believe that today, which is why I continue to dollar cost average and why I continue to collect NFTs that I like.
I may be wrong with the conviction I have (and this post will serve as permanent evidence of it), but it's what I believe. And my conviction doesn't depend on today's price. It depends on what I think it could happen with crypto in the next 10 years.
So with that, here is an interesting "State of Crypto" report that venture firm a16z just published. I think the key message here is that this is a longtime coming. And while it is still early days, momentum continues to grow. But of course, you should decide for yourself what you believe.
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog
Share Dialog
