

Here's a cogent argument by Dror Poleg about how urban economics can be used to explain the evolution of Web3, and also why it's all a bit of a ponzi scheme, but that when it works, it works.
His argument revolves around ownership and participation. If you own real estate in a city, you could say that you are both a part owner of said city and a participant. You participate by virtue of living and/or doing other things there, but beyond that you also have a vested interest in the city doing well. Because if the city continues to do well and grow, there should be more demand for real estate, including yours, and that likely means your wealth will increase over time.
This same force could be said to apply when existing property owners oppose new development. It restricts supply and increases the value of people's existing "ownership" in a city. It's kind of like being a company and not issuing new shares so as to not dilute your existing shareholders.
This connection between ownership and participation is similarly a hallmark of Web3. In the world of crypto, users buy tokens (some fungible and some non-fungible) and those tokens provide access and rights to various things.
For example, owning tokens might allow you to vote on key decisions affecting the overall organization. And if the organization does well and continues to grow, all token holders should, in theory at least, see their wealth increase. More people will want those same tokens. Ownership and participation.
Web2 companies, on the other hand, do not typically offer this automatic connection between ownership and participation. That is, of course, unless you're a shareholder. If you're just a regular user of a platform like Instagram (which I am), but you don't own any shares in Meta (I do not), then you're only a participant.
If you happen to be a widely followed influencer then you can certainly benefit indirectly from the platform, but you do not benefit from any sort of direct ownership in the organization. Pretty much everything accrues to the house.
In fact, you also don't own your followers, from which you derive your indirect benefit. Not to pick on Meta, but if Meta decided that your content was suddenly inappropriate for the platform, perhaps too salacious, then it could choose to close you down and your indirect benefits.
This, of course, is one of the great promises of crypto and Web3. If you're a part owner and you have some say in the way things are being run, you can maybe avoid this kind of outcome. And if things really aren't working out, one should have the flexibility to take their followers and be extra salacious somewhere else.
We shall see if this is ultimately how Web3 plays out, but the connection between ownership and participation is an interesting one and, if things do end up working out as planned, maybe it can be harnessed to improve our cities. Because we know the problems: inequality, housing supply and affordability, and many others. The system is clearly far from perfect.
Photo by Adrian Schwarz on Unsplash
The web in its current state is like a city without public spaces. People can only interact in places owned by someone else, and a small group of landlords captures an oversized share of all economic activity. - Dror Poleg
I would encourage you all to read Dror Poleg's recent article called, "The Token Society: Cryptocurrencies will change the way we work, live, and love." It's an interesting read, particularly for us urbanists. Poleg starts with urban history. He first talks about how the emergence of industrial cities allowed for new divisions of labor. The example he gives is that of the quatorzième, which is a job that emerged in Parisian society sometime in the late 19th century. The job of a quatorzième was literally to be the 14th person at dinners and functions. Since a headcount of 13 was thought to be bad luck, it was important to be able to call on someone at a moment's notice to fill this critically important role. While this probably seems silly in today's context -- I mean, who goes out anymore? -- it was a real thing and it was a thing that the modern city was suddenly able to provide. Poleg goes on to thread this idea all the way through to today. Web 2.0 enabled a new sharing economy and much larger digital communities (though note the quote at the top of this post). However, we're nowhere near done yet. Web 3.0 is going to, in his words, enable "the finalization [or tokenization] of all human activity." Welcome to the new token society.
P.S. I'm by no means an expert on cryptocurrencies. I have just been watching from afar for the past several years. But over the last few months, it has been hard not to pay attention to what is happening with NFTs and the Ethereum network. And I'm not just talking about the price of ETH (which is up ~56% over the last month alone). I am now of the opinion that we are seeing one of the first mainstream use cases emerge on top of a blockchain network. And yes, I believe it will also change our cities.


Earlier this week, Amazon announced that it plans to return to an "office-centric culture" as its baseline. Its rationale was that being in an office allows the company to better "invent, collaborate, and learn together." All of this was laid out in an announcement that was distributed to its teams globally. On the other end of the spectrum, Twitter continues to double down on working from home. The company, which is currently hiring, is even trying to target talent that may be disgruntled by the fact that their current company is planning for them to return to the office. Two very different approaches. So which one is right?
This is, of course, a great debate right now and the right answer probably depends on a myriad of different factors, some of which are likely specific to the company. Dror Poleg has been trying to think through this problem with something he calls the talent equation (because it's all about talent). It works like this: level of in-person interaction x overall size of talent pool = innovation and financial success. The basis behind this equation is pretty simple. In-person interaction is great for business. This much we know. But you also need the right talent interacting. Allowing remote work is one way of expanding the size of your talent pool. But again, you do this at the expense of in-person interaction.
In-person interaction is what makes cities the great organisms that they are. And I believe firmly in this side of the equation over the long-term. Even right now I find that when I go into the office, my call and Zoom volumes go down dramatically and I have more time to think, collaborate, and do, you know, actual work. This is because many interactions don't require a Zoom meeting when you're in the office. You stop by someone's desk. You ask a thing (usually pretty quickly). And then you go off and action that thing. But I also acknowledge that for some companies, access to the right talent -- and lots of it -- may be a real challenge, particularly in smaller cities.
Like Amazon, I am a supporter of office-centric work cultures. But I do think that Poleg's talent equation is a useful way to think about this debate right now.
Photo by Shridhar Gupta on Unsplash