The typical way to do it looks something like this: Of course, this is the typical way and things do vary. What I would like to discuss today is this last point: the interrelationship between new project-specific brands and developer brands. Because in most other… Read More
All posts filed under “development”
Everybody wants a 3 bedroom condo until they see what they cost
We have spoken about this topic — of larger family-sized suites — many times before on the blog. And my argument then, as it is now, is that the largest barrier is cost. We can talk about cultural biases (which I do think exist in… Read More
One Delisle wins best unbuilt high-rise housing project
The winners of this year’s Architizer A+ Awards are out. Now in its 11th year, the A+ Awards are intended to “honor the world’s best architecture and spaces.” And supposedly, it is also the world’s largest (119 categories) and most democratic architectural awards program. I… Read More
Live/work in Oklahoma City
I am really drawn to live/work spaces like these ones here in Oklahoma City’s new Wheeler District. (Additional project info can be found over here.) We have some examples of this in Toronto, but I wouldn’t say it’s commonly done. And oftentimes they don’t work… Read More
Pill-shaped prototypes
Back in 2020/2021 when we were getting ready to launch sales for One Delisle, the team came up with the idea of pill-shaped kitchen islands for our residences. What that means is we wanted to use perfect semi-circles on both ends. We didn’t want oval… Read More
Scavolini’s pasta sauce test
Today I learned that one of the most important quality assurance tests you can run on a kitchen is this one here: It is the “pasta sauce test”. And it involves repeatedly boiling a cauldron of water underneath some cupboard doors for at least several… Read More
Which is more “sustainable”?
These two residential buildings: Or this one here? Both are located in the Porto Nuova district of Milan. And from what I could tell when I walked by them yesterday, they’re pretty comparable. They have similarly deep balconies. And they even appear to have the… Read More
Toronto’s next best photo-op is in the Junction
Today is a travel day, so I don’t have a whole lot to say. But BlogTO did just publish a story about our Junction placemaking sign: “This intersection is set to become Toronto’s next best photo-op.” I am also happy to report that the sign’s… Read More
Corktown Condos just launched!
Today was the official launch of Corktown Condos. (In case you missed it, I wrote about Corktown last month, over here.) So what does this actually mean? What it means is that we got a small group of 500+ agents and brokers together to tell… Read More
Project Profile: Montréal is really good at missing middle housing
We often talk about the challenges associated with smaller scale developments on this blog. They are difficult to underwrite, there are diseconomies of scale and, after a certain point, developers typically start to require a certain minimum size. In other words, if you have a… Read More