Curbed has a section on their website dedicated to "deep dives on cities, architecture, design, real estate, and urban planning." It is called Longform. And they have some great stories, including this one on "the female powerhouse [Florence Casler] who developed 1920s Downtown LA."
Florence was born in 1869 in Welland, Ontario, about 25 kilometers south of Niagara Falls. She married an American -- a plumber -- and eventually settled in Buffalo, New York. After her husband left to pursue riches in the gold mines, she became a licensed plumber and took over the business.
Eventually this love of plumbing grew into a love of building, and somehow she found herself, with her daughters, in Los Angeles at the beginning of the 20th century.
By the 1920s, she had become a dominant force in the real estate business. Some 60 buildings are credited to Florence and she is thought to be largely responsible for ushering in a new era of multifamily apartments in Los Angeles. Unfortunately, many of her buildings have since been demolished.
As one of the first women in Los Angeles to head a development and/or construction business, I think this is a wonderful story worth telling. For the full Curbed article, click here.


Curbed published an article this week called, Why U.S. cities should stop whining and embrace winter. It is about Canada and how we allegedly embrace winter, which is arguably true, except I think there’s still a healthy dose of whining combined with trips to the south.
I went ice skating a few weeks ago along the waterfront here in Toronto. It was a cold night and we debated whether we should skate or do something indoors involving Niagara’s finest red wines. We opted for skating and weren’t cold at all. It was great.
I was reminded of this when I read the line: “The purpose is to get you skating. If you are skating, you are warm.” It is a good reminder that one of the keys to a successful winter space is physical activity. That and hot tubs.
Photo by Joseph Barrientos on Unsplash
According to a recent study out of UCLA, which I discovered via this Curbed article, American families tend to spend most of their time at home in informal, rather than formal, spaces. That means more time in the kitchen and family room, as opposed to in the living room and formal dining room.
I’m sure this comes as no surprise to all of you. Was a study necessary? Maybe you even have plastic on the furniture in your formal rooms because, you know, they’re reserved for “entertaining.” The reason I mention this is because I thought it was funny how Kate Wagner describes this phenomenon in her Curbed article:
The ironic inefficiency of hyper-exaggerated high-end entertaining spaces belies a truth: These spaces aren’t really designed for entertaining. They’re designed for impressing others. And not just impressing others: After all, it’s general politeness to compliment a host on their home no matter how impressive it is. The real goal, deeply embedded in these oversized, over-elaborate houses, is not for guests to say, “Oh wow, this is nice,” but to make them think, “Oh wow, this is nicer than what I have and now I feel jealous and insecure.” In true American irony, these giant “social” spaces (and McMansions in general) are birthed from a deeply antisocial sentiment: making others feel small. Considering that so often our guests are members of our own family adds another layer of darkness to the equation.
For those of you who aren’t familiar with Kate Wagner, she is the founder of McMansion Hell, which is a hilarious website dedicated to blasting McMansions. A pejorative term for houses that privilege raw size and the appearance of wealth over quality. Now that you know that, I am sure the above blurb makes a lot of sense.
