One of my favorite interior design firms -- Crosby Studios -- has just launched a new home goods and accessories concept called Crosby Studios Home. The offerings are unmistakingly Harry Nuriev (the founder of Crosby Studios). It's all about design, art, and fashion coming together. But what is also noteworthy is how the concept was launched using a virtual shoppable showroom. And the experience, which is pictured above, is shockingly good. You simply wander around this blue-floored apartment and click on whatever stuff you would like to add to your shopping cart. This isn't the first virtual showroom experience, but as I was using it, I couldn't help but think that we'll be seeing a lot more of this in the future. This and things like shoppable augmented reality.

Images: Crosby Studios Home

In 2017, the New York Times Style Magazine ran a piece on Harry Nuriev – and his design firm Crosby Studios – titled: The man designing spaces for the Instagram age. 

Since then, Harry and his firm have been in Time Magazine, have had a solo show at Design Miami, and have been named to the Architectural Digest 100, among many other things.

There has obviously been a lot of talk over the last few years about the impact that Instagram is having on physical spaces and design #IRL (in real life). 

Some, or perhaps many, worry that it is having a “homogenizing effect on design.” Everyone is following a kind of global minimalism that looks good on social, but is maybe getting a bit monotonous. 

There’s no question that online is having an impact on how we design offline. But I am far less fussed about it than most. 

Architecture, design, and art have always reflected the cultural milieu at the time, and it just so happens that we are living through a period where the internet is transforming so much of what we know.

It is always important to question what is going on. But I think Crosby Studios is doing some really great work.

One of my favorite interior design firms -- Crosby Studios -- has just launched a new home goods and accessories concept called Crosby Studios Home. The offerings are unmistakingly Harry Nuriev (the founder of Crosby Studios). It's all about design, art, and fashion coming together. But what is also noteworthy is how the concept was launched using a virtual shoppable showroom. And the experience, which is pictured above, is shockingly good. You simply wander around this blue-floored apartment and click on whatever stuff you would like to add to your shopping cart. This isn't the first virtual showroom experience, but as I was using it, I couldn't help but think that we'll be seeing a lot more of this in the future. This and things like shoppable augmented reality.

Images: Crosby Studios Home

In 2017, the New York Times Style Magazine ran a piece on Harry Nuriev – and his design firm Crosby Studios – titled: The man designing spaces for the Instagram age. 

Since then, Harry and his firm have been in Time Magazine, have had a solo show at Design Miami, and have been named to the Architectural Digest 100, among many other things.

There has obviously been a lot of talk over the last few years about the impact that Instagram is having on physical spaces and design #IRL (in real life). 

Some, or perhaps many, worry that it is having a “homogenizing effect on design.” Everyone is following a kind of global minimalism that looks good on social, but is maybe getting a bit monotonous. 

There’s no question that online is having an impact on how we design offline. But I am far less fussed about it than most. 

Architecture, design, and art have always reflected the cultural milieu at the time, and it just so happens that we are living through a period where the internet is transforming so much of what we know.

It is always important to question what is going on. But I think Crosby Studios is doing some really great work.