In 2017, the New York Times Style Magazine ran a piece on Harry Nuriev – and his design firm Crosby Studios – titled: The man designing spaces for the Instagram age. 

Since then, Harry and his firm have been in Time Magazine, have had a solo show at Design Miami, and have been named to the Architectural Digest 100, among many other things.

There has obviously been a lot of talk over the last few years about the impact that Instagram is having on physical spaces and design #IRL (in real life). 

Some, or perhaps many, worry that it is having a “homogenizing effect on design.” Everyone is following a kind of global minimalism that looks good on social, but is maybe getting a bit monotonous. 

There’s no question that online is having an impact on how we design offline. But I am far less fussed about it than most. 

Architecture, design, and art have always reflected the cultural milieu at the time, and it just so happens that we are living through a period where the internet is transforming so much of what we know.

It is always important to question what is going on. But I think Crosby Studios is doing some really great work.