Architect Bjarke Ingels recently gave a talk at the WIRED by Design conference. I’m a big fan of his work and so I think you’ll really enjoy the talk. What I like is how process driven his firm is. As he explains at the beginning of the video, they always start by researching and analyzing the situation before figuring out how they’re going to intervene. That’s what informs their designs.

Click here to watch the video. It’s about 20 minutes long.

Last night I was out for drinks with a friend of mine who runs an architecture firm in the city called Reflect Architecture. We started talking about the importance of marketing and storytelling in city building and then got onto the topic of Danish architect Bjarke Ingels and his firm BIG.

At only 39, Bjarke Ingels has become a celebrity architect at a relatively young age. He’s working on projects all over the world from Vancouver to New York to Shenzhen. And he describes his work as a combination of “shrewd analysis, playful experimentation, social responsibility and humour.” But what has always interested me about BIG is their use of dead, simple, diagrams (see above for an example).

A diagram is just a graphic way of communicating information. And lots of architects use them as a design tool. But what BIG does is use them to create a narrative around each and every project. If you look at their website you’ll see that every project is presented using a series of diagrams that outline the process used to arrive at the final design. You’ll never just see the final product. You always see the steps involved. Click here for an example from Vancouver.

What’s powerful about this approach is that it demonstrates that there’s a logic behind every design outcome (even if sometimes it might be contrived or done after the fact). It’s not form for the sake of form; it’s form as a result of the uses in the building, the urban context, and so on. 

But at the same time, I think it taps into a deeper psychological phenomenon: people love stories. In fact,

Each year Monocle publishes a ranking of the top 25 cities around the world in terms of quality of life. Different than most city rankings, the survey goes beyond the more typical metrics around crime, education and so on, and also looks at some of the softer aspects of quality of life. Metrics such as: Can I get a good glass of wine at 1am? What they’re after is a more truthful ranking of the cities that people actually want to live in.

This year Copenhagen took the number one spot. Vancouver took first in North America. And Tokyo took first in Asia. All 3 cities have scored well since they began the survey. Monocle also released a short video that looks at these 3 cities and explains a bit about their ranking methodology. Click here to watch the video. It’s only about 7 minutes long, but it’ll probably make you want to visit all 3 cities. I’ve never been to Copenhagen, but it’s certainly on my list.