Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
Brandon Donnelly
Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
A few weeks ago I accidentally sparked, via this tweet, an entertaining debate about what it takes to be called a developer. This led to my post "Do you even develop, bro?", where I explained my view on when it might be appropriate. (Spoiler: It's a broad term.) But my friend Brendan Whitsitt of Imprint Development has just published an even better post on the topic. It's called "Developer vs. Dirt-Flipper" and you should give it a read.
In it, he says this:
So if we tried to sketch a Platonic ideal for what a developer is, we might say that the ideal developer would have a solid understanding of, and experience in, all phases of development, including construction. This person will have a holistic perspective that attempts to optimize across all phases of a project rather than just one part.
This doesn't relate directly to the debate of who should be called a developer, but I think it's an insightful comment. Developers have very specific skillsets, but they also tend to be generalists. Our job is to stitch together lots of different disciplines and elements to ultimately produce a space that people can live, work, play, and/or do other things inside. The more you know about the entire process, the better you can be at any one part.
I even think this transcends just the development process. The more you know and understand about cities, market trends, human behavior and countless other things, the more thoughtful you can be about formulating new developments. It's never ending and it makes for an interesting line of work. But I do think this raises the question of: When is it valuable to specialize?
For example, some development companies like to follow a division of labor model. One team focuses on acquiring new sites, one team focuses on approvals/entitlements, and so on. Once a particular phase is completed, the project gets passed on to the next group. And in theory, these specialist teams should be able to go deeper and harder than a team forced to spread their time.
But on the flip side, it means that the person trying to buy sites might not be thinking about what a pain in the ass it will be to build on. They may just be trying to get deals done. Let the other team worry about building the thing. So personally, I've always liked the accountability that comes with taking a project from beginning to end — it's never somebody else's problem. It's your problem.
Of course, even if you don't do this, you're still a developer.
Cover photo by Max Langelott on Unsplash

Bond — which is a San Francisco-based VC firm with a cool website — just published this 340-page report on Artificial Intelligence. One of the authors of the report is Mary Meeker. She has been called the "Queen of the Internet" thanks to a 20-year run of presentations about the state of the internet, and her perceived ability to identity new trends early. So people are paying attention to this report. Her last one was in 2019 and I mentioned her 2018 report on this blog, here.
At this point, it's boring to say that AI is ushering in "unprecedented" global change. Everyone sends around snippets from ChatGPT. I incorporate some sort of AI-powered tool all the time in my daily workflow. And we've started using it on our development projects to help with tedious things like design coordination. Eventually we'll probably stop calling it out as "AI" and just refer to it as the things that computers and the internet can do.


Yesterday morning I reshared this tweet of a recently completed mid-rise building at 58, rue de la Santé in Paris. And the response was overwhelmingly positive. There was a long list of people saying: please build this in my city, I want to live here, I want to invest in projects like this, and more.
Based on the echo chamber that I live in on the internet, it would seem that most people like this project, and are wondering why Paris can build it, but we generally can't. So let's take a closer look in the hopes of learning something. Here's an image from Google Street View:

A few weeks ago I accidentally sparked, via this tweet, an entertaining debate about what it takes to be called a developer. This led to my post "Do you even develop, bro?", where I explained my view on when it might be appropriate. (Spoiler: It's a broad term.) But my friend Brendan Whitsitt of Imprint Development has just published an even better post on the topic. It's called "Developer vs. Dirt-Flipper" and you should give it a read.
In it, he says this:
So if we tried to sketch a Platonic ideal for what a developer is, we might say that the ideal developer would have a solid understanding of, and experience in, all phases of development, including construction. This person will have a holistic perspective that attempts to optimize across all phases of a project rather than just one part.
This doesn't relate directly to the debate of who should be called a developer, but I think it's an insightful comment. Developers have very specific skillsets, but they also tend to be generalists. Our job is to stitch together lots of different disciplines and elements to ultimately produce a space that people can live, work, play, and/or do other things inside. The more you know about the entire process, the better you can be at any one part.
I even think this transcends just the development process. The more you know and understand about cities, market trends, human behavior and countless other things, the more thoughtful you can be about formulating new developments. It's never ending and it makes for an interesting line of work. But I do think this raises the question of: When is it valuable to specialize?
For example, some development companies like to follow a division of labor model. One team focuses on acquiring new sites, one team focuses on approvals/entitlements, and so on. Once a particular phase is completed, the project gets passed on to the next group. And in theory, these specialist teams should be able to go deeper and harder than a team forced to spread their time.
But on the flip side, it means that the person trying to buy sites might not be thinking about what a pain in the ass it will be to build on. They may just be trying to get deals done. Let the other team worry about building the thing. So personally, I've always liked the accountability that comes with taking a project from beginning to end — it's never somebody else's problem. It's your problem.
Of course, even if you don't do this, you're still a developer.
Cover photo by Max Langelott on Unsplash

Bond — which is a San Francisco-based VC firm with a cool website — just published this 340-page report on Artificial Intelligence. One of the authors of the report is Mary Meeker. She has been called the "Queen of the Internet" thanks to a 20-year run of presentations about the state of the internet, and her perceived ability to identity new trends early. So people are paying attention to this report. Her last one was in 2019 and I mentioned her 2018 report on this blog, here.
At this point, it's boring to say that AI is ushering in "unprecedented" global change. Everyone sends around snippets from ChatGPT. I incorporate some sort of AI-powered tool all the time in my daily workflow. And we've started using it on our development projects to help with tedious things like design coordination. Eventually we'll probably stop calling it out as "AI" and just refer to it as the things that computers and the internet can do.


Yesterday morning I reshared this tweet of a recently completed mid-rise building at 58, rue de la Santé in Paris. And the response was overwhelmingly positive. There was a long list of people saying: please build this in my city, I want to live here, I want to invest in projects like this, and more.
Based on the echo chamber that I live in on the internet, it would seem that most people like this project, and are wondering why Paris can build it, but we generally can't. So let's take a closer look in the hopes of learning something. Here's an image from Google Street View:

But I think it's valuable to point out that this has been a really long time coming. The report talks about an "AI winter" from 1967 to 1996. That's a long time to stay motivated and interested in something that doesn't seem to be gaining traction. And it's a reminder that crypto is still early. Even though I also use blockchains every day and I've already transitioned (or am transitioning) a lot of my online life, including this blog.

Of particular relevance to this community is probably the fact that AI is also going to have a meaningful impact on our built environment. One of the sections in the report is called "Physical World AI," and it talks about how quickly data centers are now being built (compared to housing) and how Waymo (using AI) has taken something like 27% of the ride share market in San Francisco in the span of just 20 months.

This transportation product is now scaling, and cities have always responded and remade themselves according to new mobility innovations. This time won't be any different.
Cover photo by Annie Spratt on Unsplash
The developer for the project is RIVP (Régime Immobilière de la Ville de Paris). They are a major social housing developer in the city and are semi-public company, primarily owned by the City of Paris. They build, manage, and renovate social housing, and have somewhere around 66,000 housing units under management in the île-de-France region.
The project contains 14 social housing apartments and one commercial unit at grade. It's 8 storeys tall (R+7 is the nomenclature commonly used in France which means rez-de-chaussée plus 7 additional floors). And on its main elevation there are only two small stepbacks at level 7 and 8. Otherwise the building goes straight up.

The site area is 191 m2 or ~2,055 ft2. This is the equivalent of a single-family housing lot measuring around 20 feet x 100 feet, which would be fairly common in Toronto. Except in this case, it's not just for one family; it's for 14 of them and a commercial user on the ground floor.
The total area, according to the above site signage, is 909.40 m2 or ~9,789 ft2. That crudely works out to about 60.6 m2 per unit (I'm including both the residential and commercial units in this very rough calculation). This is exactly similar to what I would expect to see here in Toronto in terms of an average suite size.
The floor space index for the site (i.e. its density) is 4.76x. This is not particularly high and is probably on the low side compared to what you'd typically find in Toronto for new mid-rise developments. The key difference here is that they're achieving it on a relatively small site.
The total height of the building is 23.46m. Divided by 8 floors, that works out to a floor-to-floor height of 2.93m. This is a bit tighter than what I would expect, but it seems to be because the ground floor is relatively compact, whereas Toronto developers are encouraged to be greater than 4.5 meters tall.
The project architect — MAAJ Architects — specifically mentions on their website that they used concrete in order to keep the height of the building down. They also show the building as being taller and having 16 apartments, so I'm guessing height was constraint.
The big question that remains is: how much did it cost to build? And I unfortunately don't have a good answer for this. Precise hard costs are generally hard to find and total development costs are almost never published.
That said, the architect does show on their website a hard cost figure of 2,630,000 € HT for 1,242 m2 (again, it looks like an earlier design of the project was bigger). These figures work out to €2,117 per m2 or €196.70 per ft2 or C$289 per ft2.
Don't quote me on these figures. I don't have inside information or first-hand experience in this market. But if it's even remotely accurate, then I'd say it's at least 30-40% cheaper than what a comparable build — with hand-laid bricks — would cost in Toronto.
Cover photo by Arthur Weidmann
But I think it's valuable to point out that this has been a really long time coming. The report talks about an "AI winter" from 1967 to 1996. That's a long time to stay motivated and interested in something that doesn't seem to be gaining traction. And it's a reminder that crypto is still early. Even though I also use blockchains every day and I've already transitioned (or am transitioning) a lot of my online life, including this blog.

Of particular relevance to this community is probably the fact that AI is also going to have a meaningful impact on our built environment. One of the sections in the report is called "Physical World AI," and it talks about how quickly data centers are now being built (compared to housing) and how Waymo (using AI) has taken something like 27% of the ride share market in San Francisco in the span of just 20 months.

This transportation product is now scaling, and cities have always responded and remade themselves according to new mobility innovations. This time won't be any different.
Cover photo by Annie Spratt on Unsplash
The developer for the project is RIVP (Régime Immobilière de la Ville de Paris). They are a major social housing developer in the city and are semi-public company, primarily owned by the City of Paris. They build, manage, and renovate social housing, and have somewhere around 66,000 housing units under management in the île-de-France region.
The project contains 14 social housing apartments and one commercial unit at grade. It's 8 storeys tall (R+7 is the nomenclature commonly used in France which means rez-de-chaussée plus 7 additional floors). And on its main elevation there are only two small stepbacks at level 7 and 8. Otherwise the building goes straight up.

The site area is 191 m2 or ~2,055 ft2. This is the equivalent of a single-family housing lot measuring around 20 feet x 100 feet, which would be fairly common in Toronto. Except in this case, it's not just for one family; it's for 14 of them and a commercial user on the ground floor.
The total area, according to the above site signage, is 909.40 m2 or ~9,789 ft2. That crudely works out to about 60.6 m2 per unit (I'm including both the residential and commercial units in this very rough calculation). This is exactly similar to what I would expect to see here in Toronto in terms of an average suite size.
The floor space index for the site (i.e. its density) is 4.76x. This is not particularly high and is probably on the low side compared to what you'd typically find in Toronto for new mid-rise developments. The key difference here is that they're achieving it on a relatively small site.
The total height of the building is 23.46m. Divided by 8 floors, that works out to a floor-to-floor height of 2.93m. This is a bit tighter than what I would expect, but it seems to be because the ground floor is relatively compact, whereas Toronto developers are encouraged to be greater than 4.5 meters tall.
The project architect — MAAJ Architects — specifically mentions on their website that they used concrete in order to keep the height of the building down. They also show the building as being taller and having 16 apartments, so I'm guessing height was constraint.
The big question that remains is: how much did it cost to build? And I unfortunately don't have a good answer for this. Precise hard costs are generally hard to find and total development costs are almost never published.
That said, the architect does show on their website a hard cost figure of 2,630,000 € HT for 1,242 m2 (again, it looks like an earlier design of the project was bigger). These figures work out to €2,117 per m2 or €196.70 per ft2 or C$289 per ft2.
Don't quote me on these figures. I don't have inside information or first-hand experience in this market. But if it's even remotely accurate, then I'd say it's at least 30-40% cheaper than what a comparable build — with hand-laid bricks — would cost in Toronto.
Cover photo by Arthur Weidmann
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