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Create Streets recently published this review of the proposed Shoreditch Works development project in Hackney, London. And one of the interesting things they did as part of it was something they call a visual preference survey. What this means is that they showed a statistically representative sampling of over two thousand British people some before and after images so they could choose which they prefer.
Here's how they responded:
As you can see, from a visual perspective, there was/is strong support for the proposed development. At least according to these three views. This is despite the fact that the proposal is, of course, taller than what's there today. What I think this starts to show is that good design matters. People respond positively to beauty. And, that it's important to show what will happen at street level above all. This is how we all experience cities.
Visual preference surveys aren't all that common. I'm not sure I've seen one conducted for a new development. But it's a great idea and I plan to borrow it from Create Streets.
Cover photo from Shoreditch Works
I was reading about a proposed development earlier today (it doesn't really matter which one for this story) and I immediately thought to myself, "wow, this is a beautiful development. I like what they've done here." The project happens to be by one of my favorite architects in the city. Sadly though, we have yet to work with them on any of our projects.
I then decided to read the comment section of the article. There were dozens and dozens of comments and virtually all of them were negative and against the development. What is, of course, clear is that we all have different beliefs. We all see things differently. And that's part of the reason why creating any sort of change is usually so difficult.
But if you think about it, so much of our world resolves around change. If we want to address climate change, we are going to need to make changes. If we want to improve housing affordability, we are going to need to make changes. If we want to build more inclusive and economically prosperous cities, we are going to need to make changes.
The challenge with all of this change is that we have inertia working against us. Case in point: I'm sure that most of us have been in a meeting at one point or another when a decision was made purely based on what was done the last time around. We did X. So let's do X again. Why change? Probably a safe bet.
Seth Godin once said that, "if you do anything that matters, it means you're trying to change something." He was talking about the world of marketing. But I believe that there's a universal truth to this. Change unlocks potential.
Create Streets recently published this review of the proposed Shoreditch Works development project in Hackney, London. And one of the interesting things they did as part of it was something they call a visual preference survey. What this means is that they showed a statistically representative sampling of over two thousand British people some before and after images so they could choose which they prefer.
Here's how they responded:
As you can see, from a visual perspective, there was/is strong support for the proposed development. At least according to these three views. This is despite the fact that the proposal is, of course, taller than what's there today. What I think this starts to show is that good design matters. People respond positively to beauty. And, that it's important to show what will happen at street level above all. This is how we all experience cities.
Visual preference surveys aren't all that common. I'm not sure I've seen one conducted for a new development. But it's a great idea and I plan to borrow it from Create Streets.
Cover photo from Shoreditch Works
I was reading about a proposed development earlier today (it doesn't really matter which one for this story) and I immediately thought to myself, "wow, this is a beautiful development. I like what they've done here." The project happens to be by one of my favorite architects in the city. Sadly though, we have yet to work with them on any of our projects.
I then decided to read the comment section of the article. There were dozens and dozens of comments and virtually all of them were negative and against the development. What is, of course, clear is that we all have different beliefs. We all see things differently. And that's part of the reason why creating any sort of change is usually so difficult.
But if you think about it, so much of our world resolves around change. If we want to address climate change, we are going to need to make changes. If we want to improve housing affordability, we are going to need to make changes. If we want to build more inclusive and economically prosperous cities, we are going to need to make changes.
The challenge with all of this change is that we have inertia working against us. Case in point: I'm sure that most of us have been in a meeting at one point or another when a decision was made purely based on what was done the last time around. We did X. So let's do X again. Why change? Probably a safe bet.
Seth Godin once said that, "if you do anything that matters, it means you're trying to change something." He was talking about the world of marketing. But I believe that there's a universal truth to this. Change unlocks potential.
This afternoon, the team, including the Town of Lincoln, hosted a community open house for Project Bench. This is our upcoming development project in the Niagara Benchlands.
This was a follow-up to the pre-application community meeting that we held last November, and it is a precursor to the statutory public meeting that will be held in two weeks on July 8th at 6 PM.
If any of you would like to attend, this upcoming meeting will be held in the Council Chambers of the Town of Lincoln at 4800 South Service Road in Beamsville, Ontario.
Overall, the team feels that today went very well. We're looking forward to continuing the dialogue with the community and further refining our development application.
Community meetings are a critical part of the development process and, over the years, I have come to learn the following:
Open houses, like the one that was held today, are a good format for encouraging dialogue. The typical setup includes presentation boards, representatives walking the floor, and some sort of mechanism for people to provide feedback (post-it notes on a site plan can work well).
Part of why this is a good format (compared to a straight presentation followed by a Q&A) is that it humanizes the team and it gives the community an opportunity to ask all of their questions. A lot of concerns can be addressed through clear explanations.
The most common concerns are usually (1) height, (2) density, and (3) traffic. There are obviously others, but this is a good high-level list.
Many/most people tend to conflate height and density. But as we have talked about many times before on this blog, they are not one and the same. Density tends to be harder to grasp, which is why you'll often hear people criticize tall buildings, but not cities like Paris and Barcelona, despite being two of the densest cities in the world.
A developer's job is to be creative. You have to manage a myriad of competing interests and then thread the needle as best you can. Community meetings are about listening, learning, and then trying to figure out where the needle might go.
The objective should be to make as many people as possible excited about the development. In other words, do great work.
What else would you add to this list?
This afternoon, the team, including the Town of Lincoln, hosted a community open house for Project Bench. This is our upcoming development project in the Niagara Benchlands.
This was a follow-up to the pre-application community meeting that we held last November, and it is a precursor to the statutory public meeting that will be held in two weeks on July 8th at 6 PM.
If any of you would like to attend, this upcoming meeting will be held in the Council Chambers of the Town of Lincoln at 4800 South Service Road in Beamsville, Ontario.
Overall, the team feels that today went very well. We're looking forward to continuing the dialogue with the community and further refining our development application.
Community meetings are a critical part of the development process and, over the years, I have come to learn the following:
Open houses, like the one that was held today, are a good format for encouraging dialogue. The typical setup includes presentation boards, representatives walking the floor, and some sort of mechanism for people to provide feedback (post-it notes on a site plan can work well).
Part of why this is a good format (compared to a straight presentation followed by a Q&A) is that it humanizes the team and it gives the community an opportunity to ask all of their questions. A lot of concerns can be addressed through clear explanations.
The most common concerns are usually (1) height, (2) density, and (3) traffic. There are obviously others, but this is a good high-level list.
Many/most people tend to conflate height and density. But as we have talked about many times before on this blog, they are not one and the same. Density tends to be harder to grasp, which is why you'll often hear people criticize tall buildings, but not cities like Paris and Barcelona, despite being two of the densest cities in the world.
A developer's job is to be creative. You have to manage a myriad of competing interests and then thread the needle as best you can. Community meetings are about listening, learning, and then trying to figure out where the needle might go.
The objective should be to make as many people as possible excited about the development. In other words, do great work.
What else would you add to this list?
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