I am a fan of the double opt-in introduction. I am guilty of not doing it, but I’ve been hearing of this approach from a few people and I think it makes a lot of sense. And it is probably only going to make more sense as we all become even more connected.
The way the double opt-in introduction works is that before you make a cold introduction, you simply ask both parties if they would like to be introduced to the other party. If one party doesn’t opt-in, then you don’t make the introduction. Simple.
The reason this is so valuable is because, without this double opt-in framework, it can be easy to get sucked into a call or meeting that you may not want to be a part of, which in turn means that you’re not in control of and managing your own schedule. Somebody else is doing that for you.
This may seem harsh, but as we’ve discussed before on the blog, there’s a ton of value in saying no. We all need filters, especially today. And if we don’t say no often enough, we’re all bound to run out of time for the things that really matter and that we should be focusing our attention on.
The underlying principle behind the double opt-in introduction is that it’s a lot easier to say no to an introducer than it is to a person you have just been introduced to: “Sorry, I have no interest in talking and/or meeting you.” Now that’s not very nice.
Photo by Andrew Neel on Unsplash
Last night I was out for drinks with a friend of mine who runs an architecture firm in the city called Reflect Architecture. We started talking about the importance of marketing and storytelling in city building and then got onto the topic of Danish architect Bjarke Ingels and his firm BIG.
At only 39, Bjarke Ingels has become a celebrity architect at a relatively young age. He’s working on projects all over the world from Vancouver to New York to Shenzhen. And he describes his work as a combination of “shrewd analysis, playful experimentation, social responsibility and humour.” But what has always interested me about BIG is their use of dead, simple, diagrams (see above for an example).
A diagram is just a graphic way of communicating information. And lots of architects use them as a design tool. But what BIG does is use them to create a narrative around each and every project. If you look at