A few weeks ago I had coffee with a friend of mine who is a partner at a Toronto-based enterprise software company called Polyform Labs. Their products are geared towards the commercial real estate industry and, since I’m a big proponent of introducing more technology into the real estate space, I thought I would share a little bit about them with you all today.

The first of their 4 main products is called Lingo, which is a machine learning tool that helps companies quickly review legal documents and contracts. In the case of commercial real estate firms, the most obvious use case is leases. These documents are often hundreds of pages long and, if you have a big portfolio of properties, I’m sure you can imagine how quickly these pages add up.

What’s neat about Lingo is that you basically upload a lease and then the tool interprets and summarizes all of the clauses for you. It then tells you where you’re potentially exposed and where your risk factors are. And if by chance it gets it wrong, you can correct it and the system will actually get smarter – hence the machine learning part.

I’m not going to go through their entire product line, but I did also want to mention one more called Aura. They call it a “location-aware loyalty engine”. And you may have heard of similar products out there in the marketplace. What it does is use the MAC address on mobile phones (which is a unique, but anonymous, identifier) to track how people and crowds move through spaces.

The most common use case I’ve come across is within shopping malls and retail spaces. It’s used to determine which stores have the most foot traffic, which departments and aisles draw the most people, how long people stay in each store, where they buy, and so on. So even if you didn’t already know about this technology, you may have already been giving up your location data. There are lots of mall landlords using it.

And it’s producing some interesting data. For example, as soon as somebody buys one thing in a mall, their propensity to buy something else grows exponentially. This is what the data tells us and I can certainly relate to it from my own experience. So as a mall landlord and tenant, you are obviously trying to figure out ways to encourage people to make that first purchase. 

The other use case that (obviously) came to my mind was with respect to city planning and urban design. How could we harvest anonymous location data to improve the way we design both our private and public spaces? Imagine if we had this data for subway stations, public parks, public plazas, and so on. I bet we would discover all kinds of ways to improve the experience within our cities. I’d like to see the location data for Trinity Bellwoods Park in Toronto on a sunny summer day.

But I digress.

If you’d like learn to more about Polyform Labs and their real estate products, click here. 

Image: WPC

Yesterday news broke that Target is opening a two-storey, 145,000 square foot store at the base of a new mixed-use development in Toronto’s emerging South Core neighborhood. The site is at the north east corner of York Street and Harbour Street. And the larger development, called Harbour Plaza, will include a 35 storey office tower and 2 residential condominium towers at 65 and 69 storeys.

Here’s the location map:

And here’s the site looking east from York Street:

This is going to be huge for Target. The amount of current and proposed density within a short radius of the site is mind boggling. In addition to Harbour Plaza itself, look at what’s planned for 1 Yonge Street.

Plus with Union Station next door, I dare you to try and find a better connected mobility hub in the region. Now all of a sudden that retail radius gets even bigger. I can easily imagine suburbanites picking up a few things before they hop on a GO train (our regional rail system) and head home.

As of right now, they’re also the only game in town, as far as big box stores in the central core are concerned. But I wouldn’t be surprised if we see a competitor emerge alongside the 1 Yonge project. The site is big enough for one and Walmart isn’t going to want to get shut out of the area.

My only hope is that, from an urban design standpoint, the project is able to enliven and give back to Harbour Street. Right now it’s an arterial road with really no redeeming urban qualities. But with the York Street off-ramp being relocated and the park underneath it being expanded, now is the time to really transform the area.

Let’s hope Harbour Plaza does that.