According to this recent WSJ article, 60% of Marriott's hotel stays in 2019 were for business travel. Given that this travel segment is believed to be one of the most permanently impacted by soul-sucking virtual meetings, the company has announced that it will be working to turn its hotels, or at least some of them, into "bleisure" destinations.
The idea here, as I understand it, is that if this pandemic does in fact result in greater work flexibility, but less business travel, then this could be a way to target people who are "working from anywhere." Don't travel for work; work while you travel, is I guess how you could spin this.
I'm not clear yet on how exactly this gets executed, but it sounds somewhat similar to the coliving/coworking spaces that currently cater to digital nomads and other location-agnostic professionals. Examples include companies like Outpost and Outsite.
Regardless of whether or not this is actually practical, productive, and scalable (it could be), I think the idea of working from different (and potentially exotic) locations all around the world is a compelling concept for many people. Especially right now after a year of mostly working from the kitchen table.
There’s a lot of interest right now in micro apartments. Here is a recent example from New York City. Generally speaking the model is driven by a need to increase housing affordability: shrink the apartments; lower the prices.
To compensate for these smaller units, the buildings are often equipped with larger shared spaces and a desire to create a sense of community.
The below TED talk by architect Grace Kim is an interesting case study of a project that started, first, with a desire for cohabitation. Her thesis is that cohousing can make us happier, less lonely, and more socially connected.
The cohousing community that she profiles is one that she both designed and developed and one that she now lives in and practices architecture out of.
If you can’t see the video below, click here. It’s only 10 minutes. After you’ve watched it, let us know in the comment section below if this is a community you could see yourself being a part of.
