I have long been interested in the work of entrepreneur Dennis Crowley. He is perhaps best known as the co-founder of Foursquare, which popularized location "check-ins." But he's created a bunch of other stuff too. The common theme is that his products exist at the intersection of tech and cities (the physical world), which is probably why I've been so interested over the years.
Check-ins, for example, allowed you to say to all your friends, "hey everyone, I'm at this bar." It was a way of checking if anyone you knew was there too, or close by, and also a way of inviting your friends to come join you if they were so inclined.
This was extremely popular for a period of time, but then kind of fizzled out, and Foursquare was forced to pivot and try a bunch of other things. And in the end, this "problem" of augmenting the physical world with our social graph (and other information) never really got solved. I mean, this is broadly the promise of augmented reality.
Thankfully, Dennis has a new company (Hopscotch Labs) and a new tech/city product called Beebop (which is currently in private beta). Here's how it works (excerpt from

