
A controversial design proposal for the tallest building in Europe has been making the rounds online over the past few days. Designed by Morphosis Architects, the 381 meter-tall tower is being proposed in Vals in the Swiss Alps.
And pretty much everyone seems to hate it.
When I first came across the design, I truthfully had to do a double take to see if it was actually a real proposal. But it seems to be. Everyone is writing about it.
Clearly there are some interesting tensions at play here. You have a hyper-urban building typology in a mountain town setting, but with materials that are intended to make it dematerialize into the landscape.
So I thought we could have a discussion about it in the comments.
Is a small mountain town the right place for the tallest building in Europe? Could it work as a one-off tower?
Image: Morphosis Architects via ArchDaily

A controversial design proposal for the tallest building in Europe has been making the rounds online over the past few days. Designed by Morphosis Architects, the 381 meter-tall tower is being proposed in Vals in the Swiss Alps.
And pretty much everyone seems to hate it.
When I first came across the design, I truthfully had to do a double take to see if it was actually a real proposal. But it seems to be. Everyone is writing about it.
Clearly there are some interesting tensions at play here. You have a hyper-urban building typology in a mountain town setting, but with materials that are intended to make it dematerialize into the landscape.
So I thought we could have a discussion about it in the comments.
Is a small mountain town the right place for the tallest building in Europe? Could it work as a one-off tower?
Image: Morphosis Architects via ArchDaily
I’m giving away a free t-shirt on April 1st, 2015 exclusively to Architect This City subscribers. There’s no catch. And no this is not an April Fool’s joke! I just want to say thanks to the people who read ATC on a regular basis. It’s that simple.
So how does it work?
You need to be an Architect This City email subscriber (either daily or weekly). If you’re not yet a subscriber, you have until midnight on Tuesday, March 31st, 2015 to make that happen. You can do that by clicking here. It’s free.
You need to visit architectthiscity.com and pick the t-shirt you want. There are currently 5 different ones to chose from (the original ATC tee comes in both ATC orange and black).
Finally, you need to leave a comment at the bottom of this post telling the community 2 things: which t-shirt you want and your favorite thing about your own city. That’s it.
On April 1st I will randomly select somebody from the comments, check to see if they’re a subscriber, and then send them a free t-shirt.
Simple, right? I’m really looking forward to giving away a t-shirt.
Some people believe that cities are all about bricks and mortar. While other people believe that they are first and foremost about people. Though I wholeheartedly believe that our built environment has a profound affect on our lives, I am in the latter camp.
Real estate to me is an outcome. It is the result of people needing space. A new condominium is built because people need a place to live. A new office building is built because somebody built a great company and it needs to house its growing workforce. So at the end of the day, what is a city without people?
Perhaps the best way to demonstrate this point is to show you what cities look like without them. This morning I stumbled upon an interesting series of city photographs where almost all of the people have been removed. They are by artists Lucie & Simon and the project is called Silent world.

The top image is Times Square and the bottom image is Queensbridge in New York.
Images: Lucie & Simon
I’m giving away a free t-shirt on April 1st, 2015 exclusively to Architect This City subscribers. There’s no catch. And no this is not an April Fool’s joke! I just want to say thanks to the people who read ATC on a regular basis. It’s that simple.
So how does it work?
You need to be an Architect This City email subscriber (either daily or weekly). If you’re not yet a subscriber, you have until midnight on Tuesday, March 31st, 2015 to make that happen. You can do that by clicking here. It’s free.
You need to visit architectthiscity.com and pick the t-shirt you want. There are currently 5 different ones to chose from (the original ATC tee comes in both ATC orange and black).
Finally, you need to leave a comment at the bottom of this post telling the community 2 things: which t-shirt you want and your favorite thing about your own city. That’s it.
On April 1st I will randomly select somebody from the comments, check to see if they’re a subscriber, and then send them a free t-shirt.
Simple, right? I’m really looking forward to giving away a t-shirt.
Some people believe that cities are all about bricks and mortar. While other people believe that they are first and foremost about people. Though I wholeheartedly believe that our built environment has a profound affect on our lives, I am in the latter camp.
Real estate to me is an outcome. It is the result of people needing space. A new condominium is built because people need a place to live. A new office building is built because somebody built a great company and it needs to house its growing workforce. So at the end of the day, what is a city without people?
Perhaps the best way to demonstrate this point is to show you what cities look like without them. This morning I stumbled upon an interesting series of city photographs where almost all of the people have been removed. They are by artists Lucie & Simon and the project is called Silent world.

The top image is Times Square and the bottom image is Queensbridge in New York.
Images: Lucie & Simon
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