I was recently introduced to the work of Brenda Case Scheer – specifically a journal article she wrote called The Anatomy of Sprawl. If you’re the kind of person who enjoys geeking out about cities, this is for you. (Thank you Oliver.)
What she does in the article is break down the various components / layers of a city according to the rate in which they change. Her “spatio-temporal urban hierarchy” includes: site (slowest rate of change), superstructure, infill, buildings, and objects (fastest rate of change).
The way to think about this is that the bottom layers of a city – the paths and roads we have chosen to establish – are incredibly persistent. They don’t change all that often.
On the other hand, buildings do change. Old ones get demolished. New ones get built. There’s a cycle. They too probably feel pretty persistent in many cases, but in comparison to our roads, they change far more frequently.
The reason why all of this has bearing is because the paths we choose to carve out at the very beginning will ultimately dictate the kind of city that gets built and rebuilt over time.
The rectangular grid of Manhattan was planned out in 1811. Central Park was missing from this original plan, but it did establish the street network and ownership lots that are now so central to the identity of New York City. That was a 200+ year decision.
It seems to have worked out just fine for New York. But what if you’re in a position where the existing street network is viewed as failing and/or inappropriate for the future success of the city?
Well that’s where things get interesting. Now you need to dig down to some of those base layers and work on changing the (frequently) unchangeable.
Resonance Consultancy – they do brands and strategies for places and products – has just released a new report called: World’s Best City Brands – A Global Ranking of Place Equity.
With all of these sorts of rankings, it really depends on the research methodology being used and the rigor in which it is being applied. In this case, they evaluated each city based on “six pillars of equity”:
Place: Perceived quality of a city’s natural and built environment
Product: A city’s key institutions, attraction and infrastructure
Programming: The arts, culture and entertainment in a city
People: Immigration and diversity of a city
Prosperity: Employment, GDP per capita entertainment in a city and corporate head offices
Promotion: Quantity of articles, references of a city and recommendations online
What’s perhaps unique about this study is that it combines measurable statistics with “visitor perception metrics” – data that they mined from social media. Here’s an excerpt from the methodology page:
“Our team became interested in the way visitors and citizens themselves influence the identity and perception of cities. Increasingly, they do it through their evaluation of experiences on social media and via the comments, images and reviews they share with family, friends and people around the world. These opinions and attitudes, much more than traditional marketing, influence the way people perceive places today.”
This is a fascinating shift for city brands and is something that we have discussed before on this blog. All of us are now involved in telling the story of the places in which we live and visit.
The entire report is well done and worth a read. It’s also a free download (you’ll need to enter your contact info). But below are the top 10 world’s best city brands. Not really any surprises for me. What about for you?
I have written about Foursquare a number of times over the years (here and here) and I continue to be a regular user. I am intrigued by all of the location-based data that they collect through their apps.
Below is a recent Recode Decode (podcast) with Dennis Crowley (co-founder) and Jeff Glueck (CEO) of Foursquare. They are talking about what’s next for the company. If you can’t see it below, click here.
Here’s a content sample from Recode:
Today, Foursquare makes most of its money from selling that data to big companies, calling itself a “location intelligence company.” But as co-founder Dennis Crowley and CEO Jeff Glueck explained on the latest episode of Recode Decode, hosted by Kara Swisher, they haven’t stopped thinking about everyday users.
“Imagine a friend is walking alongside you,” Crowley said. “Can we make a personality like that, that talks to you in that sense? It’s not 30 years out. We’re going to be playing with this stuff a year from now.”
“I want to make that Scarlett Johansson that whispers in your ear, but it’s all about local places and local discovery,” he added. “I want to replicate the experience of walking through the city with a friend that knows the city inside and out, and I want to make that for millions of people.”
I thought some of you might find this interesting.
I was recently introduced to the work of Brenda Case Scheer – specifically a journal article she wrote called The Anatomy of Sprawl. If you’re the kind of person who enjoys geeking out about cities, this is for you. (Thank you Oliver.)
What she does in the article is break down the various components / layers of a city according to the rate in which they change. Her “spatio-temporal urban hierarchy” includes: site (slowest rate of change), superstructure, infill, buildings, and objects (fastest rate of change).
The way to think about this is that the bottom layers of a city – the paths and roads we have chosen to establish – are incredibly persistent. They don’t change all that often.
On the other hand, buildings do change. Old ones get demolished. New ones get built. There’s a cycle. They too probably feel pretty persistent in many cases, but in comparison to our roads, they change far more frequently.
The reason why all of this has bearing is because the paths we choose to carve out at the very beginning will ultimately dictate the kind of city that gets built and rebuilt over time.
The rectangular grid of Manhattan was planned out in 1811. Central Park was missing from this original plan, but it did establish the street network and ownership lots that are now so central to the identity of New York City. That was a 200+ year decision.
It seems to have worked out just fine for New York. But what if you’re in a position where the existing street network is viewed as failing and/or inappropriate for the future success of the city?
Well that’s where things get interesting. Now you need to dig down to some of those base layers and work on changing the (frequently) unchangeable.
Resonance Consultancy – they do brands and strategies for places and products – has just released a new report called: World’s Best City Brands – A Global Ranking of Place Equity.
With all of these sorts of rankings, it really depends on the research methodology being used and the rigor in which it is being applied. In this case, they evaluated each city based on “six pillars of equity”:
Place: Perceived quality of a city’s natural and built environment
Product: A city’s key institutions, attraction and infrastructure
Programming: The arts, culture and entertainment in a city
People: Immigration and diversity of a city
Prosperity: Employment, GDP per capita entertainment in a city and corporate head offices
Promotion: Quantity of articles, references of a city and recommendations online
What’s perhaps unique about this study is that it combines measurable statistics with “visitor perception metrics” – data that they mined from social media. Here’s an excerpt from the methodology page:
“Our team became interested in the way visitors and citizens themselves influence the identity and perception of cities. Increasingly, they do it through their evaluation of experiences on social media and via the comments, images and reviews they share with family, friends and people around the world. These opinions and attitudes, much more than traditional marketing, influence the way people perceive places today.”
This is a fascinating shift for city brands and is something that we have discussed before on this blog. All of us are now involved in telling the story of the places in which we live and visit.
The entire report is well done and worth a read. It’s also a free download (you’ll need to enter your contact info). But below are the top 10 world’s best city brands. Not really any surprises for me. What about for you?
I have written about Foursquare a number of times over the years (here and here) and I continue to be a regular user. I am intrigued by all of the location-based data that they collect through their apps.
Below is a recent Recode Decode (podcast) with Dennis Crowley (co-founder) and Jeff Glueck (CEO) of Foursquare. They are talking about what’s next for the company. If you can’t see it below, click here.
Here’s a content sample from Recode:
Today, Foursquare makes most of its money from selling that data to big companies, calling itself a “location intelligence company.” But as co-founder Dennis Crowley and CEO Jeff Glueck explained on the latest episode of Recode Decode, hosted by Kara Swisher, they haven’t stopped thinking about everyday users.
“Imagine a friend is walking alongside you,” Crowley said. “Can we make a personality like that, that talks to you in that sense? It’s not 30 years out. We’re going to be playing with this stuff a year from now.”
“I want to make that Scarlett Johansson that whispers in your ear, but it’s all about local places and local discovery,” he added. “I want to replicate the experience of walking through the city with a friend that knows the city inside and out, and I want to make that for millions of people.”
I thought some of you might find this interesting.
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