"Change makes us uncomfortable. Sunk costs are hard to ignore. Possibility comes with agency, and agency comes with risk." --Seth Godin

This is a quote from a recent blog post by Seth Godin talking about choice vs. convenience. His overarching argument is that we tend to go with convenience over choice when making decisions, and that means forgoing many/most of the options that we actually have available to us. Life inertia is a thing, which is why we often require big and meaningful events to shake us out of the conveniences of complacency.

I think that is one of the reasons why you're hearing talk of a "great resignation." This pandemic has shocked many people into thinking about whether or not they're truly happy doing what they're doing. And for many people, that has translated into going out and starting their own business. Fred Wilson recently argued that what we're living through right now isn't actually a great resignation, it's a great formation.

I have never been a huge fan of new year's resolutions for the simple fact that I don't think you should wait until the new year to do something you allegedly want to do today. If you want it, do it now. But there is no denying that this week is probably the slowest week of the year. And this slowness has a way of freeing up cognitive capacity. Perhaps it's just enough breathing room to encourage more choice over convenience. Whatever the choice may be.

I was reading about a proposed development earlier today (it doesn't really matter which one for this story) and I immediately thought to myself, "wow, this is a beautiful development. I like what they've done here." The project happens to be by one of my favorite architects in the city. Sadly though, we have yet to work with them on any of our projects.

I then decided to read the comment section of the article. There were dozens and dozens of comments and virtually all of them were negative and against the development. What is, of course, clear is that we all have different beliefs. We all see things differently. And that's part of the reason why creating any sort of change is usually so difficult.

But if you think about it, so much of our world resolves around change. If we want to address climate change, we are going to need to make changes. If we want to improve housing affordability, we are going to need to make changes. If we want to build more inclusive and economically prosperous cities, we are going to need to make changes.

The challenge with all of this change is that we have inertia working against us. Case in point: I'm sure that most of us have been in a meeting at one point or another when a decision was made purely based on what was done the last time around. We did X. So let's do X again. Why change? Probably a safe bet.

Seth Godin once said that, "if you do anything that matters, it means you're trying to change something." He was talking about the world of marketing. But I believe that there's a universal truth to this. Change unlocks potential.

"Change makes us uncomfortable. Sunk costs are hard to ignore. Possibility comes with agency, and agency comes with risk." --Seth Godin

This is a quote from a recent blog post by Seth Godin talking about choice vs. convenience. His overarching argument is that we tend to go with convenience over choice when making decisions, and that means forgoing many/most of the options that we actually have available to us. Life inertia is a thing, which is why we often require big and meaningful events to shake us out of the conveniences of complacency.

I think that is one of the reasons why you're hearing talk of a "great resignation." This pandemic has shocked many people into thinking about whether or not they're truly happy doing what they're doing. And for many people, that has translated into going out and starting their own business. Fred Wilson recently argued that what we're living through right now isn't actually a great resignation, it's a great formation.

I have never been a huge fan of new year's resolutions for the simple fact that I don't think you should wait until the new year to do something you allegedly want to do today. If you want it, do it now. But there is no denying that this week is probably the slowest week of the year. And this slowness has a way of freeing up cognitive capacity. Perhaps it's just enough breathing room to encourage more choice over convenience. Whatever the choice may be.

I was reading about a proposed development earlier today (it doesn't really matter which one for this story) and I immediately thought to myself, "wow, this is a beautiful development. I like what they've done here." The project happens to be by one of my favorite architects in the city. Sadly though, we have yet to work with them on any of our projects.

I then decided to read the comment section of the article. There were dozens and dozens of comments and virtually all of them were negative and against the development. What is, of course, clear is that we all have different beliefs. We all see things differently. And that's part of the reason why creating any sort of change is usually so difficult.

But if you think about it, so much of our world resolves around change. If we want to address climate change, we are going to need to make changes. If we want to improve housing affordability, we are going to need to make changes. If we want to build more inclusive and economically prosperous cities, we are going to need to make changes.

The challenge with all of this change is that we have inertia working against us. Case in point: I'm sure that most of us have been in a meeting at one point or another when a decision was made purely based on what was done the last time around. We did X. So let's do X again. Why change? Probably a safe bet.

Seth Godin once said that, "if you do anything that matters, it means you're trying to change something." He was talking about the world of marketing. But I believe that there's a universal truth to this. Change unlocks potential.