On Wednesday, November 16th, 1898, Harrods department store in London opened up the first escalator – or moving staircase as it was called – in England. The first escalator-like machine in the world had actually been patented many decades before in the US, but this was the first real application in England and likely one of the first in the world.

At the end of the 1800s, this was a big deal. Victorian England had never seen or experienced anything like this before and people were genuinely concerned about its use. More specifically, people worried what such a rapid change in elevation would do to the body. It was believed that it could discombobulate your inner workings. People were unnerved.

Which is why when it was first introduced at Harrods, people were offered brandy and other substances at the top of the escalator in order “to revive them after their ordeal.” Riding an escalator was no small feat for these people.

Now to us today, this sounds ludicrous. Most of us probably ride a few escalators a day. They’re ubiquitous. But I tell this story because I think it clearly underlines how disruptive the new and unknown can feel, and how difficult it can be for us to accept sometimes.

If you go back throughout history, you could easily replace escalators for many other new technologies: the printing press, the automobile, the internet, and so on. And in some cases we were wrong to worry, and in other cases we were right to worry.

Cars, for example, have had a pretty dramatic impact on our lives and the way we build our cities. And since the very beginning, they had no shortage of critics. But does that mean we should have never invented the car? I don’t think so.

As I said earlier this week week, the goal in my mind is to find the right balance between preservation and progress. Just as we shouldn’t be so quick to erase our architectural history, we shouldn’t be so quick to erase our way of life.

But at the same time, it’s important to remain open minded to what’s coming. I’m optimistic about the future. Change can be a great thing, even if it may feel as uncomfortable as riding an escalator for the first time. Maybe you just need a bit of brandy to calm your nerves.

Image: Pinterest

UberX officially launched in Toronto today. Which means that Toronto’s taxi and limousine industry is about to get a lot more grouchy. For those of you who may not be familiar, uberX is Uber’s low-cost car service. Just like the regular version, you hail a car using your mobile phone. But this option will cost you 40% less than a regular taxi!

Here are sample rates from the Financial District to Yonge & Eglinton (midtown):

And from the Financial District to Pearson International Airport:

This is pretty exciting. Because as much as I think it’s great to use Hailo or Uber to hail and then pay for a car, the big problem in my mind has always been that cabs in Toronto are just far too expensive. The meter starts at $4.25 and shoots up faster than you can take a selfie in the backseat.

But obviously there’s an entrenched industry here that is not going to be happy about a startup eating into their fares. So I wouldn’t be surprised if we see a lot more backlash here in Toronto – as has been the case in many other cities. However I don’t think that’s a viable long term solution for the incumbents.

Uber is thought to be worth $18.2 billion right now. It’s probably not going to go away.

So instead of protesting and trying to ban it, we should be figuring out how to adjust to this changing reality. For the incumbents, this might mean lowering fares or figuring out a better way to differentiate themselves. A 40% discount is a pretty compelling value proposition. For me personally, I don’t know why I would ever pay more for a regular taxi, unless there was no other option.

On a side note, it’s worth pointing out that an uberX trip from downtown to Pearson is estimated to cost around $33 – roughly the same as what some people think the Union Pearson Express train will cost. That’s further evidence that charging a lot and targeting business travelers may not be the best strategy.

In today’s post I’d like to focus on the second tweet I embedded in yesterday’s piece about downtown Toronto. Specifically, the fact that almost 75% of downtown residents walk, cycle, or take transit to work, leaving drivers firmly in the minority.

For me, this then makes me question whether or not we’re optimizing well enough for the majority. However, it’s often not that simple. And that’s because the downtown core is clearly regional in its draw, and the further you move out from the downtown core, the more the modal split flips. In the suburbs, driving is obviously the majority.

And herein lies the tension and the reason for all this “war on the car” rhetoric: We have a downtown core with completely different mobility preferences than the rest of the region.

But as Toronto continues to intensify and grow (the population of the Greater Toronto Area is projected to reach almost 9 million by 2036), I truthfully don’t know how we could reasonably expect to (efficiently) move that number of people in private cars. I’ve just never seen it done before.

Some people think that if we simply got rid of all those damn streetcars on our city streets, that we’d be doing a lot to eliminate traffic congestion. But it’s not that simple. The Highway 401 here in the city is already 18-lanes and one of the widest in the world. And yet it’s perpetually clogged. No streetcars there.

So I look at this tension as a growing pain. Sooner or later I think we’re going to realize that this war should really be a war on inefficiency. How do we move lots of people around big cities while minimizing waste, maximizing economic output, and enhancing quality of life?

Now that’s a war worth fighting.

Image: Helibacon