
One perverse way to think about development is that it is a tool to transfer costs away from people who don't want to pay for stuff to people who don't know they're paying for stuff. Two good examples of this are development levies and inclusionary zoning. Inclusionary zoning is a popular policy tool to create affordable housing because nobody feels like they're directly paying for the requisite subsidies (i.e. no public money) and it does, to varying degrees, result in affordable housing.
Cambridge, Massachusetts, for instance, enacted IZ policy in 1998 and, up until the market turned in 2022, it created just shy of 1,600 affordable homes. This only works out to ~66 units per year, but Cambridge doesn't build that many new homes. Starts over the last five years have hovered somewhere around 500 new homes per year. But now starts are falling and new projects simply aren't penciling (as is the case in many cities).
Here's a specific example from the Boston Globe:
The project at 2400 Mass. Ave. helps explain why. With 60 condominium units, North Cambridge Partners figured their project would generate about $108 million in sales if all the units were sold at market prices, said Tim Rowe, the developer’s lead investor, who is also the founder and CEO of the Cambridge Innovation Center. But with 12 of those units sold at far-lower “affordable” prices under the city’s inclusionary rule, that amount drops to about $90 million.
The developers figure they’ll sell the market rate units at somewhere around $1,500 per square foot, or perhaps a bit less. That’s a very steep figure, one that’s partially driven by high construction costs and the need to offset the discount on the affordable units. The price for affordable units, under the city’s rules, would come in closer to $275 per square foot.
Rowe estimates the six-story, 72,000-square-foot building would cost $85 million to build, leaving the developers with $5 million in profit. But to come up with that $85 million to begin with, they’d need to find an equity investor willing to put up about 35 percent of the money — $30 million — and then borrow the rest. The investors the developers have talked with about financing the project are seeking such a high rate of return that the project would need to net roughly $16 million, Rowe said, $11 million more than what the developers currently project to make.
I'm impressed the developer shared this much about their economics.
What is clear is that the affordable units don't come close to covering the close to $1,200 psf it would cost to build the building. And so somebody has to cover this shortfall. Nobody wants to spend public money on this and so it gets passed onto the market-rate buyers who don't exactly know what they're paying for, but frankly don't have a choice either way if they need a new home.
When the market is robust, this can clearly work. But when the market softens, it can shut off development. Today, there's debate in Cambridge about whether the 20% requirement should be lowered to spur more supply. This would certainly help but it gets at the real conundrum of inclusionary zoning. Lowering the burden will create more market-rate housing. And so what is the most equitable and ideal percentage of affordable housing that should be mandated in IZ policies?
In other words, exactly how much cost should we transfer from the people who don't want to pay for stuff to the people who don't know they're paying for stuff? In my view, it shouldn't just be new homebuyers who pay to subsidize the creation of new affordable housing. Why only them? If there's collective agreement that more affordable housing is a good thing for our cities, then there should be a more broad-based solution.
Cover photo by Henry Dixon on Unsplash

There’s a lot of talk about how venture capital investment has shifted from the suburbs to cities and how it is also concentrated in certain metro areas. But a new report from the Martin Prosperity Institute has dug even deeper to look at the top 20 neighborhoods (zip codes) in the US for venture capital investment.
Here’s a summary of what they found:
“The top 20 neighborhoods or zip codes for venture investment include nine in San Francisco, five in San Jose, three in Boston-Cambridge (one in suburban Waltham and two in Cambridge close to MIT) and one each in San Diego (close to the University of California, San Diego), Dallas, and New York (close to New York University).”
And here’s the full top 20 list:

Initially I looked at this list and thought that neighborhoods such as Menlo Park and Redwood City shouldn’t be labeled as San Francisco, since they are outside of the county. But technically they still fall within the San Francisco Metropolitan Area.
It’s amazing how San Francisco dominates this list.
In the business world – particularly in the startup world these days – there’s a lot of emphasis on the importance of failure. The mantra is: “fail early and fail often.” Because if you’re not failing, then you’re likely not pushing yourself hard enough and getting out of your comfort zone.
Some people think we’ve gone too far in our celebration of failure, but I think there’s a lot of value in not being afraid of making mistakes. I try and adopt the same mentality when I snowboard. If I’m not physically falling, then I’m likely not trying things I’ve never done before. (I may have taken that philosophy too far this winter.)
Here’s a video from Gary Vaynerchuk’s #AskGaryVee show where Jack and Suzy Welch are guests and the first question has to do with this exact topic: the importance of failure.
Given all of this, I was fascinated to learn about something new this week called Rejection Therapy. I was out for beers with some good friends of mine earlier in the week and one of them – who is an educator here in the city – started telling me the story of Jason Comely.
Jason was a freelance IT guy from Cambridge, Ontario. His wife had recently left him for someone “better” and he went into a deep slump. Eventually, he realized that he had become terrified of rejection. His wife had rejected him and he never wanted that to ever happen again.
Initially he withdrew from life.
But eventually he decided that he was going to experiment with the exact opposite approach. He decided that he was going to force himself to get rejected by someone every, single, day.
It didn’t matter how it happened, but he had to get rejected. He would walk up to strangers and ask for a ride home. He would ask for a discount before buying something. The list goes on.
Eventually he thought it would be a good idea to start documenting all of his rejections: this is what I did today and this how I got rejected. It became a game for him. When he would get his rejection for the day, he would celebrate it. Then he thought to himself: why not turn this into an actual game that other people could purchase? And that’s what he did.
He calls it Rejection Therapy and here are the five objectives that he lays out:
1. To be more aware of how irrational social fears control and restrict our lives
2. Smash the tyranny of fear and reap the treasures (treasures include wealth, relationships and self-confidence)
3. Learn from, and even enjoy rejection
4. To not be attached to outcomes, especially when it involves the free agency of other people
5. Permit yourself to fail
Playing Rejection Therapy may not be for everyone. But I think the lessons are universally applicable. There’s value in trying. There’s value in asking. There’s value in making mistakes. And there’s value in not being afraid of someone saying no.