The responses are still coming in from yesterday’s real estate marketplace survey, but I wanted to thank everyone who took the time to complete it. I really appreciate it. I was reviewing the responses this morning and I thought there were a couple of interesting takeaways.

First, most people who own a home have at one point or another thought about selling that home. And even the people who haven’t thought about it, said they would be willing to sell under the right circumstances. That is, they would sell for the right price, for a better place, and so on. At the time of writing this, nobody said they would never ever sell.

I think this is interesting because, even though the real estate market is a highly illiquid market, my hunch is that it could be made a lot more liquid with the right frameworks in place and if the barriers to selling could be reduced.

And sure enough, many of the folks who said they have thought about selling (but haven’t yet), said it’s partially because it’s too expensive and too much work to sell. But in addition to these barriers, two other points emerged that I hadn’t given a lot of thought to before – but make total sense. 

Homeowners also said that they haven’t sold because they’re too emotionally attached to their home and because they’re afraid they won’t be able to find another place to move into. 

Because of how illiquid the real estate market is and because home transactions are typically asymmetric (that is, buying and selling are independent actions), there appears to be a real concern that you could sell your home and never find anything better.

And since a home is such an emotion filled asset (as opposed to, say, a stock), people are naturally afraid of making the wrong choice. But then that begs the question: Are we, as real estate consumers, being left with suboptimal outcomes because we’re simply too afraid of the making the wrong choice?

Since I started blogging last year, I’ve been getting regular emails from both people I know and from readers I don’t know (but hope to one day meet) asking for advice on buying real estate. Usually somebody sends me the link to a place they’re thinking about buying, and they want to know what I think about the property and the neighborhood.

I’m more than happy to help when I can and I try to be brutally honest in terms of what I think. What’s interesting about this dynamic though, is that I don’t have a vested interest in any of the outcomes. Whether I tell that person I love the place or that it’s shit, I don’t stand to gain anything. And that means I can be brutally honest. It’s for this same reason that customer reviews on websites can work so well. 

Because on the flip side, if I make money when you buy, then guess what, I’m going to want you to buy. That’s how it works for any industry–from financial services to real estate to retail. That’s why some stores will promote the fact that their sales people are not on commission. Although you could argue that those sales people are then less motivated to help you.

In any event, all of this got me wondering if there isn’t some way to take customer reviews to the next level. Could a decentralized sales model work?

Last year I had a conference call with one of the chief officers of one of the top 3 real estate websites in the US and I was told that they had actually tested a “social buying model.” It ultimately failed, but it strikes me as an interesting concept. Reviews are starting to feel a bit dated now on the social web, but I think the idea of crowdsourced input is here to stay.

Image: Flickr

The responses are still coming in from yesterday’s real estate marketplace survey, but I wanted to thank everyone who took the time to complete it. I really appreciate it. I was reviewing the responses this morning and I thought there were a couple of interesting takeaways.

First, most people who own a home have at one point or another thought about selling that home. And even the people who haven’t thought about it, said they would be willing to sell under the right circumstances. That is, they would sell for the right price, for a better place, and so on. At the time of writing this, nobody said they would never ever sell.

I think this is interesting because, even though the real estate market is a highly illiquid market, my hunch is that it could be made a lot more liquid with the right frameworks in place and if the barriers to selling could be reduced.

And sure enough, many of the folks who said they have thought about selling (but haven’t yet), said it’s partially because it’s too expensive and too much work to sell. But in addition to these barriers, two other points emerged that I hadn’t given a lot of thought to before – but make total sense. 

Homeowners also said that they haven’t sold because they’re too emotionally attached to their home and because they’re afraid they won’t be able to find another place to move into. 

Because of how illiquid the real estate market is and because home transactions are typically asymmetric (that is, buying and selling are independent actions), there appears to be a real concern that you could sell your home and never find anything better.

And since a home is such an emotion filled asset (as opposed to, say, a stock), people are naturally afraid of making the wrong choice. But then that begs the question: Are we, as real estate consumers, being left with suboptimal outcomes because we’re simply too afraid of the making the wrong choice?

Since I started blogging last year, I’ve been getting regular emails from both people I know and from readers I don’t know (but hope to one day meet) asking for advice on buying real estate. Usually somebody sends me the link to a place they’re thinking about buying, and they want to know what I think about the property and the neighborhood.

I’m more than happy to help when I can and I try to be brutally honest in terms of what I think. What’s interesting about this dynamic though, is that I don’t have a vested interest in any of the outcomes. Whether I tell that person I love the place or that it’s shit, I don’t stand to gain anything. And that means I can be brutally honest. It’s for this same reason that customer reviews on websites can work so well. 

Because on the flip side, if I make money when you buy, then guess what, I’m going to want you to buy. That’s how it works for any industry–from financial services to real estate to retail. That’s why some stores will promote the fact that their sales people are not on commission. Although you could argue that those sales people are then less motivated to help you.

In any event, all of this got me wondering if there isn’t some way to take customer reviews to the next level. Could a decentralized sales model work?

Last year I had a conference call with one of the chief officers of one of the top 3 real estate websites in the US and I was told that they had actually tested a “social buying model.” It ultimately failed, but it strikes me as an interesting concept. Reviews are starting to feel a bit dated now on the social web, but I think the idea of crowdsourced input is here to stay.

Image: Flickr