What I was getting at with the above tweet is that I think there's way more demand, for places like this and this, than there is supply. Click on the first link and you'll see that it's booked up all summer long. And as for the second link, I just booked one of their rentals for this summer, but I have been trying -- for years -- to book it in the winter.
I think the unmet use case is as simple as this: I live in a big city, and I want to get out of the city and go somewhere cool and design-forward. There are, of course, some options. But there's a need for a lot more. Generally speaking, it feels to me like the majority of the supply is either (1) an expensive/large cottage or (2) an old "classic luxury" kind of hotel.
I'm specifically referring to Toronto and southern Ontario with these options, but judging by some of the responses I got to my tweet, this appears to be an opportunity in many other markets as well. But I would be curious to hear from all you in comments or on
What I was getting at with the above tweet is that I think there's way more demand, for places like this and this, than there is supply. Click on the first link and you'll see that it's booked up all summer long. And as for the second link, I just booked one of their rentals for this summer, but I have been trying -- for years -- to book it in the winter.
I think the unmet use case is as simple as this: I live in a big city, and I want to get out of the city and go somewhere cool and design-forward. There are, of course, some options. But there's a need for a lot more. Generally speaking, it feels to me like the majority of the supply is either (1) an expensive/large cottage or (2) an old "classic luxury" kind of hotel.
I'm specifically referring to Toronto and southern Ontario with these options, but judging by some of the responses I got to my tweet, this appears to be an opportunity in many other markets as well. But I would be curious to hear from all you in comments or on
Here are two interesting studies that explore the relationship between remote work (distributed teams) and innovation:
This one explores how distributed teams have impacted "disruptive scientific discoveries" from 1961 to 2020. To measure this they look at scientific discoveries that end up becoming widely cited, which they take to mean that the work has supplanted an existing body of knowledge. Here they find that distributed work is inversely correlated with disruptive innovation. It is fine for incremental improvements, but it is less than ideal for new foundational ideas. That said, they do note that new technologies -- stuff like Zoom -- have started to minimize the innovation gap by helping people communicate as if they were co-located.
But stuff like Zoom isn't perfect. The second study looks at the impact of virtual communication on idea generation. And what they find is that videoconferencing is bad for that, largely because it focuses people on a screen and "prompts a narrower cognitive focus." So if your job involves coming up with new ideas, Zoom may not be the best forum for that. But you probably already knew that.
The global luxury goods market is somewhere around US$300 billion if you exclude fancy cars. And in just 4 years, global luxury spending has flipped from over 60% of it being in Europe and the Americas, to now over 60% of it being in Asia -- with over 40% of it being in mainland China alone. See above chart from the
Here are two interesting studies that explore the relationship between remote work (distributed teams) and innovation:
This one explores how distributed teams have impacted "disruptive scientific discoveries" from 1961 to 2020. To measure this they look at scientific discoveries that end up becoming widely cited, which they take to mean that the work has supplanted an existing body of knowledge. Here they find that distributed work is inversely correlated with disruptive innovation. It is fine for incremental improvements, but it is less than ideal for new foundational ideas. That said, they do note that new technologies -- stuff like Zoom -- have started to minimize the innovation gap by helping people communicate as if they were co-located.
But stuff like Zoom isn't perfect. The second study looks at the impact of virtual communication on idea generation. And what they find is that videoconferencing is bad for that, largely because it focuses people on a screen and "prompts a narrower cognitive focus." So if your job involves coming up with new ideas, Zoom may not be the best forum for that. But you probably already knew that.
The global luxury goods market is somewhere around US$300 billion if you exclude fancy cars. And in just 4 years, global luxury spending has flipped from over 60% of it being in Europe and the Americas, to now over 60% of it being in Asia -- with over 40% of it being in mainland China alone. See above chart from the
But I think what really happened is that when global travel shutdown in 2020, Chinese buyers just started spending all of their luxury goods money at home instead of flying to Paris for the week. Because if you look at Chinese luxury goods spending in 2018, somewhere around 1/4 of it was done in mainland China, whereas today it's close to 100%.
So the Chinese have been moving this market for quite sometime. But now that the consumption has moved entirely home, what does that mean for cities around the world? Hong Kong used to be one of the most important places for luxury consumption in Asia (no sales tax), but that has changed and it probably won't return. This is for reasons that go far beyond luxury goods.
But I think we'll see spending in Europe bounce back along with Asian travel. Because buying a luxury good is about much more than just the good itself. It's about the experience. It's about how it makes you feel when you buy it. And it's about signalling to others who you are as an individual. This may sound vacuous, but we all do it, with or without expensive luxury goods.
There are also new opportunities emerging by way of NFTs. I am sure that some brands are already doing this, but if I were in charge, I would issue a unique NFT with each luxury goods purchase that records, among other things, where it was purchased. Is a bag purchased on the Champs-Élysées worth more if there is a record of it that is etched in stone permanently? Maybe.
But I think what really happened is that when global travel shutdown in 2020, Chinese buyers just started spending all of their luxury goods money at home instead of flying to Paris for the week. Because if you look at Chinese luxury goods spending in 2018, somewhere around 1/4 of it was done in mainland China, whereas today it's close to 100%.
So the Chinese have been moving this market for quite sometime. But now that the consumption has moved entirely home, what does that mean for cities around the world? Hong Kong used to be one of the most important places for luxury consumption in Asia (no sales tax), but that has changed and it probably won't return. This is for reasons that go far beyond luxury goods.
But I think we'll see spending in Europe bounce back along with Asian travel. Because buying a luxury good is about much more than just the good itself. It's about the experience. It's about how it makes you feel when you buy it. And it's about signalling to others who you are as an individual. This may sound vacuous, but we all do it, with or without expensive luxury goods.
There are also new opportunities emerging by way of NFTs. I am sure that some brands are already doing this, but if I were in charge, I would issue a unique NFT with each luxury goods purchase that records, among other things, where it was purchased. Is a bag purchased on the Champs-Élysées worth more if there is a record of it that is etched in stone permanently? Maybe.
