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Brandon Donnelly

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May 26, 2014

The first 100 people

This past weekend was a milestone weekend for Architect This City. The number of email subscribers surpassed 100 people for the first time. Now, that may not seem like a lot of people, but I think it is. I’m incredibly proud of and grateful for each and every one of you who subscribe to ATC. If I had all of your photos, I would make a collage just like the one above and call it “the first 100.”

The reason I think 100 people is a lot is because I think of an email inbox as an incredibly personal thing. We live in an age of too much information and our inboxes certainly reflect that. So for somebody to invite and accept the ATC email into their inbox every morning (only a few people subscribe weekly), I consider that to be a big deal. Thank you for that. It really does mean a lot to me.

I try to ensure that I’m always delivering value to you, which is why I ask for your industry on the full subscription page. I want to know where you’re coming from so that I can do my best to write content that will help you professionally, and perhaps even in life. But if you signed up elsewhere, you may have only entered your email. If you’d like to add your industry, click on “update subscription preferences” at the bottom of one of my emails.

So far, I know that many of you are architects, city planners, real estate developers, brokers, policy makers, finance people, marketers, and entrepreneurs–to name only a few.

If you have any specific feedback or have a topic you’d like to see covered on ATC, please feel free to email me or reply to this email (if you’re already a subscriber). I keep a queue of draft posts and I do eventually get to them when the timing is right. Finally, if you feel that somebody within your network would also get value out of what we’re all doing here at ATC, I would really appreciate it if you forwarded this email or shared this post.

Happy Monday :)

Image: Flickr

May 25, 2014

Could a decentralized sales model work?

Since I started blogging last year, I’ve been getting regular emails from both people I know and from readers I don’t know (but hope to one day meet) asking for advice on buying real estate. Usually somebody sends me the link to a place they’re thinking about buying, and they want to know what I think about the property and the neighborhood.

I’m more than happy to help when I can and I try to be brutally honest in terms of what I think. What’s interesting about this dynamic though, is that I don’t have a vested interest in any of the outcomes. Whether I tell that person I love the place or that it’s shit, I don’t stand to gain anything. And that means I can be brutally honest. It’s for this same reason that customer reviews on websites can work so well. 

Because on the flip side, if I make money when you buy, then guess what, I’m going to want you to buy. That’s how it works for any industry–from financial services to real estate to retail. That’s why some stores will promote the fact that their sales people are not on commission. Although you could argue that those sales people are then less motivated to help you.

In any event, all of this got me wondering if there isn’t some way to take customer reviews to the next level. Could a decentralized sales model work?

Last year I had a conference call with one of the chief officers of one of the top 3 real estate websites in the US and I was told that they had actually tested a “social buying model.” It ultimately failed, but it strikes me as an interesting concept. Reviews are starting to feel a bit dated now on the social web, but I think the idea of crowdsourced input is here to stay.

Image: Flickr

May 24, 2014

We want what we want

This past Sunday night I was out for a bike ride with a few friends all around downtown Toronto. According to Strava, we did almost 22 km. Click here to see our route. During the ride, one of my friends said something to me that stood out. He said that when he’s on a bike he wants all cars off the road; but when he’s in a car, he wants all bikes off the road.

Now, this may seem like a fairly banal statement, but I think it demonstrates a number of things about people and the way we interact with cities. First, we’re all probably pretty selfish. We want what we want at a specific moment in time and we easily forget what it’s like to be on the other side of a situation.

Second, I think it reinforces what I wrote a month ago in a post called: Every street can’t be everything to everyone. If we want to improve the user experience for a variety of different use cases (driving, biking, walking and so on), we should decide when and where we’re going to optimize for each. 

The reason my friend said what he said was because we were riding on a road with no bike lanes. We were swerving in and around cars. And when the street is shared like this it naturally becomes a competition of who can be the most aggressive and dominate the road–bikes or cars. But as exciting as that might be, it’s probably not an ideal way to build our cities.

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Brandon Donnelly

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Brandon Donnelly

Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.

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