Join >4.7k subscribers and stay updated by getting the latest posts delivered directly to your inbox.
Three years ago I wrote about the design and development firm, ASH NYC. What attracted me to them was how they were vertically integrating design, development, property management, and even hospitality management.
Well they have continued to grow and this spring they opened up a new 106 room hotel in downtown Detroit called The Siren. It is located in the Wurlitzer Building, which the firm purchased back in 2015.
With The Siren, ASH NYC also introduced their first-ever furniture line. It goes to show you just how focused they are on design and on the details. Surface Magazine did a good feature on the hotel, and the firm, here.
The other thing, which I think is very cool, is how they paid tribute to the late and great Detroit street photographer, Bill Rauhauser. Check out the culture section of The Siren website to see what I mean.
So if you’re planning to be in Detroit or are looking for an excuse to be in Detroit, maybe check out The Siren.
Image: Christian Harder via Surface Magazine
A friend of mine recently introduced me to a young real estate company out of New York called ASH NYC (the founders are around 30).
But in reality, calling them just a real estate company is an oversimplification. They’re actually a vertically integrated firm that brings interior design, real estate development, property management, hospitality, and a few other disciplines all under one roof. The way they talk about it is in terms of “joining historically compatible disciplines” and “creating both aesthetic and economic value” – which is a pretty neat approach.
I’ve written a few times before about the future of the architecture profession and so I think it’s really interesting to see yet another example of design being completely integrated with real estate. And I’m certain we’re going to see more of these kinds of hybrid and integrated business models across many other industries.
In my own career, I’ve been (somewhat similarly) fascinated by the intersection of design, real estate, and technology. And I suspect that many of you also feel like you’re operating in some kind of overlap. Is that true?
Image: ASH NYC
Share Dialog
Share Dialog
