Is this a true or false statement?
"It is through media, of course, that we primarily consume architecture.”
Witold Rybczynski recently spoke about this on his blog. Initially he thought it was a preposterous statement. But then he begrudgingly accepts that it is actually the case today. This in turn leads to an interesting distinction between what it means to experience architecture versus consume architecture.
The former takes more time. You have to do laborious things like actually be in the space, walk around it, and generally just experience what it's like to be there. Consuming, on the other hand, is much easier. Maybe it's as simple as an image in your social feed that you forward to a friend so that they can in turn respond with a single fire emoji. Cool. Consumption done.
Naturally this distinction translates into different ways of thinking about architecture. In the words of Witold, when you're a consumer of architecture, you want to be "amused, titillated, and entertained." You don't have time for subtleties -- things like tactile materials, historical references, light, and shadow. This is about consuming architecture.
