Toronto - St Lawrence Market by Chris Dufresne on 500px
This past Saturday night I was out with a few friends in my neighborhood (St. Lawrence Market area). And I was delighted to see how busy it was. Virtually every bar or club we walked by had a line down the street.
Being the city geek that I am, I started thinking about two things: (1) how often I get localized to my neighborhood (I have data to back this up) and (2) what makes a “complete neighborhood”, such that you’re even able to be localized?
In some ways the idea of a “complete neighborhood” is universal. Everybody needs a grocery store and access to food, for example. But in other ways, a “complete neighborhood” is very much a personal thing – you want goods and services that are important to you.
So today I thought I would do a quick breakdown of the goods, services, and amenities that I really value in my neighborhood and that I think make it more or less “complete.” This list is a combination of universal and personal choices in no particular order. At the end, I summarize some of the things I wish I had.
What I have:
A 5-10 minute walk to subway and streetcar
A 24/7 grocery store
A world famous food market (St. Lawrence Market)
Staple coffee shops (Starbucks and Balzacs)
Lots of restaurant and food choices (including decent Mexican, one of my favorite foods, and Pho, for when I feel a cold coming on)
2 drugstores (Shopper’s Drug Mart and a new Rexall)
A great gym that’s less than a 10 minute walk away
An outdoor/athletic store that also fixes bikes
Cool local bar (AAA) where I can watch the Raptors (because I don’t own a TV)
After work bar with a good Happy Hour (Pravda)
Patios for the summer (all along the Esplanade)
All the major banks
Nearby recreational amenities (bike trails, waterfront, etc.)
Great architecture (from Daniel Libeskind to the classics)
High walkability
What I wish I had:
Less chains and a few more independent businesses
A hip indie coffee shop where the (male) staff have waxed moustaches
A good takeout sushi place
A pool that I could walk to (I ride my bike to Regent Park)
A liquor store with longer hours (but alas this is Ontario)
Those are my working lists. What would create a complete neighborhood for you? And how does your current neighborhood hold up?
In this month’s issue of Monocle magazine (#80) they profile an interesting prefabricated and affordable housing project in Knivsta, Sweden.
A collaboration between architect Andreas Martin-Löf and developer Junior Living, the project contains 124 single occupancy units, each of which has 32 square meters of interior space (that’s about 344 square feet).
The way it was built is quite simple. The modular housing units were fabricated off-site and then inserted on-site into a prefabricated concrete frame. Think bottles going into a wine rack. Here’s a diagram showing how it works:
What’s truly amazing about this project though is how quickly it was built and how cost effective it actually was for end users. Construction started in January 2014 and residents started moving in about 3 months later. The sale prices ranged from €50,000 to €87,000 per unit. That’s roughly $62,000 to $98,000 in US dollars.
Finally, here’s a shot of one of the interiors:
What do you all think of this project?
Photography by Åke E:son Lindman via Andreas Martin-Löf Arkitekter
Back in 2006 when I was fresh out of architecture school and looking for work, I knocked on the door of a design company based in London with my polished resume in hand. I was sleeping on a friend’s couch at the time and the company seemed like a perfect fit for me – so I went for it.
There’s no happy ending to this story though – because I didn’t get past the front door that day – but there’s never any harm in trying. As my friend told me the morning I went: fortune favors the bold.
The firm I visited that day is called YOO.
They call themselves “a residential and hotel design company”, but their model is actually more unique than that. Founded in 1999 by John Hitchcox (a property developer) and Philippe Starck (a rockstar designer), the firm partners with local real estate developers around the world and creates value through design, branding, and marketing expertise – as well as through celebrity names like Philippe Starck and Jade Jagger.
They did one project in Toronto with local developer Peter Freed called 75 Portland.
What makes their model interesting is that, unlike the real estate developers they partner with, they’re not assuming the same level of risk (unless, of course, they co-invest). They get paid (well) for the design services and marketing expertise they provide, as well as the brand equity that they bring.
This is similar to what Donald Trump does with some (most?) of his developments now. Want the Trump name on your building? Pay $X. Want Philippe Starck at your condo sales launch? Pay $Y.
When I was in architecture school, I used to wonder why we didn’t talk about the importance of branding and marketing. I thought we should. Which is probably why I ended up in business school afterwards.
I think there’s a lot of potential in overlaps and hybrid business models, which is why I was excited to learn today that YOO has just launched a new architectural practice called YOO Architecture.
You can read more about it here.
Image: Icon Brickell, Miami via YOO